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The marketing efficiency ratio shows whether a store's overall promotional spend is working. The post One Metric for Total Marketing Payoff appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QpTdyZ4

This week's rundown includes new services for product images, affiliate sales, agentic commerce, bot protection, LTL shipping, product visibility, conversational search, and more. The post New Ecommerce Tools: June 17, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HbWmBNy

At its annual Marketing Live event last month, Google announced 70 new advertising features. The post Takeaways on Google’s New AI Ad Features appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9ivcEWo

Like EEAT before it, non-commodity content is not easily summarized or recycled by generative AI without attribution. The post Google’s ‘Non-Commodity’ Push Isn’t New appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eWShN2g

Walmart, Target, Best Buy, warehouse clubs, apparel chains, home improvement stores, and countless direct-to-consumer brands will launch similar promotions. The post Prime Day Has Remade the Retail Calendar appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NH8nSe2

In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? The post Pinwheel CEO on Selling Kid-Safe Phones appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/wO2zMut