Posts

5 Levers Drive CAC, Says Ad Pro

Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer. The post 5 Levers Drive CAC, Says Ad Pro appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ELhH562

Retail Media’s Margin Opportunity

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with. The post Retail Media’s Margin Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0CbIvUr

New Ecommerce Tools: September 16, 2026

New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more. The post New Ecommerce Tools: September 16, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8V5Ag43

My Favorite Content Tools Don’t Write a Word

Thanks to cheap, infinite copy from generative AI, the questions to answer have changed. The post My Favorite Content Tools Don’t Write a Word appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jx2vfSB

Branded Sites Are Vital for Merchants

There's no substitute for direct relationships with shoppers. The post Branded Sites Are Vital for Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/oLjgpZd

Does Retail Media Add Value?

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers. The post Does Retail Media Add Value? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/biTv14o