Shopify SEO Tips

COO Charles Allen implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations." The post Amid Cash Crunch, OneBlade Retrenches appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/nOXyqbH

Years ago, in early 2001, I spoke with an investment banker friend. He had crunched the financials on Amazon, an up-and-coming bookseller turned retailer, and offered a somber assessment. “There’s ... The post 2022 Top 25: Our Most Popular Posts of the Year appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YG3s1lt

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. More from Shopify Blog - Company https://ift.tt/Ix4TLby

Contributors to Practical Ecommerce are experts in their respective fields and seasoned writers and thinkers. We asked them for notable books they read in 2022. Here are their responses. The post Our Favorite Books of 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fR7wGTv

The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well. The post 4 Ways Fonts Enhance an Ecommerce Brand appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/EJiZMKQ

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters , Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank. More from Shopify Blog - Company https://ift.tt/PoaYMJr

Here is a list of memorable marketing campaigns from 2022, for inspiration. The campaigns include iconic products, menu hacks, leveraged partnerships, and more. The post 12 Outstanding Marketing Campaigns from 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ztZURga

PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more. The post PetPlate Exec on Selling ‘Human-grade’ Dog Food appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mfDbhQd

Design thinking is an innovative framework for solving complex problems with creative solutions. More from Shopify Blog - Company https://ift.tt/cLSlbBN

Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter. The post How to Use Web Crawlers for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/qBU3uHD

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price. More from Shopify Blog - Company https://ift.tt/iSeV1fQ

Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003. The post Q&A: Barry Schwartz, Publisher of Search Engine Roundtable appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/w8oWnNZ

Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look. The post Amid FBA Fee Hikes, Sellers Consider Alternatives appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fGized4

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sell out in a matter of minutes.  More from Shopify Blog - Company https://ift.tt/gTuGrsZ

There is no shortage of clever small business ideas for college students. Explore low-barrier ideas you can start with little to no upfront investment or experience. More from Shopify Blog - Company https://ift.tt/7saGx4g

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race" The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/DXzOPxI

This installment of our twice-monthly “Product Releases” series includes updates on WooCommerce, consolidated returns, B2B payments, shipping, and more. The post Ecommerce Product Releases: December 18, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/FE2LO3s

How you structure a business determines your taxes, personal liability, day-to-day operations, and fundraising. Here are the 10 most common types of business. More from Shopify Blog - Company https://ift.tt/sKTdztu

Two of the most common   types of partnerships   are general partnerships and limited partnerships. Though they are often conflated, there are key differences to note that will substantially affect how partners participate in running the company. More from Shopify Blog - Company https://ift.tt/pKrBI7m

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Entrepreneurship is not an easy path. It comes with higher rates of failure, financial instability, unknowns, and stiff competition. Here, we’ll discuss some of the common mental hurdles we hear from entrepreneurs–and what to do about them. More from Shopify Blog - Company https://ift.tt/kEu7V5R

Pura makes and sells smart fragrance diffusers that users control via smartphone apps. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7izRpNQ

How Bryan Reisberg and Scott Dunn successfully built the dog backpack that they—and their large online community—sorely needed. More from Shopify Blog - Company https://ift.tt/YBdhp4Z

TikTok is the place to be if you’re running a business, but you might not know where to start. Here are some ideas for content to post on TikTok to start converting views to sales, with advice from someone who’s done it. More from Shopify Blog - Company https://ift.tt/ALuonxz

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Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters , founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredients, and kept design at the heart of it all. More from Shopify Blog - Company https://ift.tt/fDiHds5

Snapchat marketing is a powerful tool for reaching your most engaged fans. Here’s how to get started and create a successful Snapchat marketing strategy. More from Shopify Blog - Company https://ift.tt/LvrWjqB

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Coming off a historically robust 2021, ecommerce mergers and acquisitions had to cool, but by how much? For insights, we turned to Mark Daoust, a pioneering business broker. The post Quiet Light Founder on State of Ecommerce M&A appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8VTFBYr

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Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four themes to expect. The post What to Expect from Google Ads in 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/DVdTjE8

In this article, we'll share eight ways you can use Shopify Capital to grow your small business in 2023. From investing in inventory to expanding into retail, we'll cover all the bases. More from Shopify Blog - Company https://ift.tt/0yueB6A

What if your goofy faces and passionate lip-syncs could make you a millionaire?  If you’re looking to leverage TikTok’s massive user base in building your audience, here’s a detailed look at how to make money on TikTok  More from Shopify Blog - Company https://ift.tt/wtZVNqo

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4vwFk2j

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at their own volume. More from Shopify Blog - Company https://ift.tt/wOuf0mQ

If you want to leverage WeChat to grow your business in China, here's your guide to getting started. More from Shopify Blog - Company https://ift.tt/vz71CLU

Here is a list of new web tools and design elements that could help merchants. There are color gradients, security tools, text-to-image generators, and more. The post 20 Free Web Design Tools from Fall 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6eERcvp

Not only should it deliver what it promises, a high-quality app should also be fast, safe, reliable, and easy to use.  Easy-to-use can be hard to measure, so Shopify created the  App Design Guidelines to show developers how  to create a clear, usable, and accessible experience that's streamlined with the rest of the Shopify admin. Because when apps are easy to use, you can focus on what matters most—selling. More from Shopify Blog - Company https://ift.tt/jqfyN7Z

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Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started. The post Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lp4vaU

Looking to start a new business venture? Don’t begin until you read these 23 top business opportunities for 2022, backed by Shopify’s own research. More from Shopify Blog - Company https://ift.tt/owdTG1u

Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue. The post How to Turn Holiday Returns into Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ezLSiYW

When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have insight into how you can turn theory into practice, science into cold, hard cash. Here are 13 persuasion techniques that will give you an unfair advantage in the most important battlefield of all: the human brain. More from Shopify Blog - Company https://ift.tt/S8NriPa

Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S. The post Founder’s Gut Health Inspires Poppi, a Soda appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8ReIhJk

Looking to get your business verified on Instagram in 2022? Here’s everything you need to know about the Instagram verification process, with tips on how to improve your chances at getting the blue checkmark. More from Shopify Blog - Company https://ift.tt/tXo1wxM

Content marketing can help businesses increase their visibility and obtain more leads. Find out what content marketing is and how it works for small businesses. More from Shopify Blog - Company https://ift.tt/QHYPTib

The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment. More from Shopify Blog - Company https://ift.tt/Xn9GAuB

If you need money to start a new business, there are many different types of startup business loans to help get your business off the ground. More from Shopify Blog - Company https://ift.tt/UJhD3Pp

Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains. The post 3 Tools to Identify SEO Competitors appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3RBC7L5

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In this live episode of Learn with Shopify , Lyn shares her journey from content creator to serial entrepreneur, plus tips for people who want to do the same. More from Shopify Blog - Company https://ift.tt/FVoc6Hv

Internet marketing is a broad term that encompasses every way a company can promote its products or services online. More from Shopify Blog - Company https://ift.tt/KJ2rXWN

An effective small business marketing strategy will get the word out about your company and convert people into customers. Here are four SMB marketing strategies. More from Shopify Blog - Company https://ift.tt/kySDq2x

Ecommerce user experience (UX) is one of the most powerful levers at your disposal to increase revenue through your online store—without necessarily paying to drive more traffic. But contrary to what you might think, ecommerce UX is more than just website design. It’s the way you communicate, accommodate, and nudge the user throughout their journey from first click to completed purchase. More from Shopify Blog - Company https://ift.tt/uY12aCT

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The news of layoffs at Amazon, Shopify, and other ecommerce companies has caused much industry angst. We asked Harry Joiner, a longtime ecommerce recruiter, for his perspective. The post Q&A: Executive Recruiter on State of Ecommerce Employment appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vRzIXBa

Selling alcohol and marijuana online in the U.S is subject to a slew of state and federal laws, especially when shipping across state borders. We explain. The post Is Selling Marijuana and Alcohol Online Worth It? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NkS5jYy

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kS3EraW

Nick Saltarelli saw a gap in the chocolate market and created a functional, protein-rich chocolate bar from scratch in their kitchen. Nick shares the fundraising journey behind Mid-Day Squares, and how he and his wife sold more than one million chocolate bars in just 20 months. More from Shopify Blog - Company https://ift.tt/yk6YEX3

This curated list of books that could help merchants include titles on growing a business, transforming a brand, influencing an audience, and more. The post 11 New Business Books for 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8pPUHqR

The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing. The post How to Design Emails for Dark Mode appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zSdHX8U

This installment of our twice-monthly rundown of new services to help merchants includes updates on product recommendations, artificial intelligence, drop shipping, cryptocurrencies, and more. The post Ecommerce Product Releases: December 4, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zknLmri

Browse creative holiday marketing campaign ideas including gift guides, social campaigns, and festive apps to get your store ready for the holidays. More from Shopify Blog - Company https://ift.tt/zge1Z4q

Extended auto repair warranties are expensive and inefficient according to Ryan Hartman, chief marketing officer of Chaiz, a startup price comparison marketplace. The post Chaiz Aims to Disrupt Car Warranty Biz appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6JY5UcM

Email marketing is the main way to drive sales and build relationships as an ecommerce brand. But to run successful campaigns, you need the right email marketing software. Learn the top 11 paid and free picks to choose from and how they can help grow your Shopify store. More from Shopify Blog - Company https://ift.tt/XLWuSjc

Brand-obsessed entrepreneurs Alex Dashefsky and Joey Guerra used Shopify's segmentation and customer data tools to grow the audience of their reimagined vacuum brand. More from Shopify Blog - Company https://ift.tt/qHsvfjO

U.S. consumers spent freely this year during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis. The post Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bR7U4G2