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Showing posts from April, 2024

E.U. Accessibility Act Impacts Global Merchants

No matter their location, ecommerce businesses with E.U. customers must comply with the European Accessibility Act. Only "micro-enterprises" are exempt. The post E.U. Accessibility Act Impacts Global Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ujHBZtw

Build an Engaged Online Community with These Tested Strategies

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Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.  More from Shopify Blog - Company https://ift.tt/kU9gh5o

What Is A Business Transaction? Definition and Examples

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Understand how transactions work and the different types, so you can make smarter choices and have a clear financial picture. More from Shopify Blog - Company https://ift.tt/Tszx45Y

What Is Ecommerce? The Complete Guide To Online Selling

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Explore the ins and outs of ecommerce: how it works, types of ecommerce models, online shopping trends, and benefits of selling online. More from Shopify Blog - Company https://ift.tt/WiTckjL

Abandoned Carts Are an Opportunity

What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads? The post Abandoned Carts Are an Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/znGKgsJ

New Ecommerce Tools: April 29, 2024

This week: updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments. The post New Ecommerce Tools: April 29, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NcfJ0vb

10 Leading Book Authors for Ecommerce and Marketing

Our pick of expert authors with widespread appeal and real-world tactics. The post 10 Leading Book Authors for Ecommerce and Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/j97oh6J

Top 10 Most Popular Social Media Platforms

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The three most popular social media platforms in the world have more than 7.5 billion users in total. Here are the most popular social media platforms in 2024. More from Shopify Blog - Company https://ift.tt/dmayvsW

Copywriter Shifts to X Ads, Scales Brands

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/xTqHQYa

How AI Improves Keyword Research

Traditional keyword tools expand on an existing core term. AI tools discover new terms. The post How AI Improves Keyword Research appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VG5QzYE

Unlock Brand Growth With a Community Event Strategy

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Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy. More from Shopify Blog - Company https://ift.tt/zDhuTsI

How To Find a Product to Sell: 16 Proven Methods

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Where can you look to find a profitable product to sell online? This guide to discovering product opportunities has more than a dozen tips for finding your next big idea—and an audience to sell to.   More from Shopify Blog - Company https://ift.tt/Lu36HPw

Chrome Extensions for ChatGPT, Claude, Gemini

We test third-party Chrome extensions for organization, productivity, and more. The post Chrome Extensions for ChatGPT, Claude, Gemini appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8aDedC7

New Ecommerce Tools: April 23, 2024

This week's updates address product images, live streaming, B2B, logistics, cross-border payments, and more. The post New Ecommerce Tools: April 23, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1eaZ7Gp

The PR Playbook from DTC Companies‘ Favorite Agency

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Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing. More from Shopify Blog - Company https://ift.tt/LBbyclC

Can Retailer Co-ops Cut Ecommerce Shipping Costs?

Retailers have used purchasing cooperatives for years to obtain volume pricing. The post Can Retailer Co-ops Cut Ecommerce Shipping Costs? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4qu2aLV

Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want

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Shopify Bill Pay helps you schedule, pay, and manage your business bills from your Shopify admin. More from Shopify Blog - Company https://ift.tt/zMGNCTx

15 Apps for Live Streaming Video

This all-new update to our popular resource features apps from social networks and live-streaming platforms to produce and broadcast solo or multi-source video. The post 15 Apps for Live Streaming Video appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KSQ2dB6

Web Marketing Checklist: 42 Tactics for Traffic and Sales

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/CVvH5eI

Fermàt CMO on Customized Customer Journeys

Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels. The post Fermàt CMO on Customized Customer Journeys appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XF78jCG

Talking Shop with the Mom Behind the Viral Cotton Candy Cake

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After Hannah Perry lost her job and her marriage unraveled, she revisited an old dream—starting a cotton candy business—to build a new life for herself and her kids. More from Shopify Blog - Company https://ift.tt/cqC5Aa2

Pinpoint Traffic Drops with Search Console, GA4

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss. The post Pinpoint Traffic Drops with Search Console, GA4 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fuJUznv

Cultivate a Community Online in 3 Simple Steps

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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. More from Shopify Blog - Company https://ift.tt/fkIuBXQ

Ultimate Guide To Product Packaging: Design Tips for 2024

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Product packaging is often a missed marketing opportunity. Learn how to boost retention with a delightful branded packaging experience that leaves a lasting impression on your customers. More from Shopify Blog - Company https://ift.tt/waEfiKn

How to Start a Furniture Business in 12 Steps (2024)

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Hear from experts in the furniture industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan. This step-by-step guide is a blueprint for success. More from Shopify Blog - Company https://ift.tt/5MTWLia

Charts: Global Executives’ Plans, Projections Q1 2024

Global execs foresee a softening of demand for their company's products but remain optimistic about profitabilty. The post Charts: Global Executives’ Plans, Projections Q1 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ANoKMjY

ChatGPT vs. Gemini for SEO Tasks

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more. The post ChatGPT vs. Gemini for SEO Tasks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vleMyAk

Inside This Furniture Brand’s Unique Approach to Sustainability

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From product design to manufacturing, Sabai Design founder Phantila Phataprasit built her furniture brand to be eco-friendly in many aspects. More from Shopify Blog - Company https://ift.tt/oZJYvMt

New Ecommerce Tools: April 15, 2024

This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more. The post New Ecommerce Tools: April 15, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OH1UNWa

How to Track ROI from Content Marketing

Content drives visitors which drive email subscriptions which drive sales. All are measurable. The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hNZGrl5

Global Ecommerce Sales Growth Report

from Shopify Blog - Company https://ift.tt/5Ov39CG

BNPL Competition Drives Wins for Merchants

The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers. The post BNPL Competition Drives Wins for Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fFWjPtJ

What Are Digital Payments? Types + Examples

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Digital payments allow you to get paid almost anywhere. Here are the most popular types of digital payments and how you can accept them. More from Shopify Blog - Company https://ift.tt/5tThVPB

18 Must-Read Marketing Articles (Recommended by Marketers)

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Get expert insights and learn about the latest trends in the world of marketing with this list of the best articles for marketers and entrepreneurs, according to Shopify’s marketing team. More from Shopify Blog - Company https://ift.tt/U0n6RO4

Amid Downturn, Ecommerce Investor Perseveres

Roman Kahn's ecommerce holding company seeks aquisitions, albeit cautiously. The post Amid Downturn, Ecommerce Investor Perseveres appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/k7MQeLz

SEO Takeaways from SGE’s Partial Rollout

How will Google's Search Generative Experience impact organic listings? The post SEO Takeaways from SGE’s Partial Rollout appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vATJrZL

Katherine Heigl’s New Role As Entrepreneur

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More from Shopify Blog - Company https://ift.tt/07QoqXR

The 6 Best Payment Gateways for Merchants

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Looking for a new payment gateway to process online payments? This guide evaluates 6 of the best options by features, pros, cons, and pricing. More from Shopify Blog - Company https://ift.tt/H9BgnhI

Charts: U.S. Manufacturing Trends Q1 2024

U.S. manfacturing activity increased in March for the first time in 16 months. The post Charts: U.S. Manufacturing Trends Q1 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KxODE0Y

Net 30 Payment Terms: Pros and Cons

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Net 30 terms means customers have 30 days to pay for their order. Here are the pros and cons of net 30 terms and whether you should offer them. More from Shopify Blog - Company https://ift.tt/HKN17qZ

Google Ad Updates Reflect New SERPs

An ad's postion on the search results page is less important than its prominence, per Google. The post Google Ad Updates Reflect New SERPs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eGcWK6d

This Legacy Brand’s Next 100 Years is Inspired by Its Past

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In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More from Shopify Blog - Company https://ift.tt/TXV7LvK

AI Apps for Social Media Images, Videos, Infographics

Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts. The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OV6eXAb

New Ecommerce Tools: April 8, 2024

This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more. The post New Ecommerce Tools: April 8, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/uAt3hxU

5 Content Marketing Ideas for May 2024

Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos. The post 5 Content Marketing Ideas for May 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/EOuh5eR

Don’t Outsource Revenue, Says Hair Growth Founder

Losing his hair was the first step in Faraz Khan's entrepreneurial journey. Fully Vital, his DTC hair-wellness company, is the result. The post Don’t Outsource Revenue, Says Hair Growth Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/n4ZQePN

How To Start an LLC in 7 Easy Steps (2024)

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An LLC is a hybrid business type because it combines tax and structure flexibility of a sole proprietorship with the liability and asset protection of a corporation. More from Shopify Blog - Company https://ift.tt/spuGtSv

How To Register a Business in 6 Simple Steps (2024)

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While it may sound daunting, registering your business entity is simpler than you may think. Read on to learn how to register a business with state and local agencies. More from Shopify Blog - Company https://ift.tt/3auqZQn

12 Easy and Profitable Crafts to Make and Sell in 2024

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Explore trending crafts to make and sell, with ideas for every skill level. Diversify your income and turn your passion into a profitable business. More from Shopify Blog - Company https://ift.tt/jCa1f8V

How to Discover Shoppers’ Questions

Responding to questions of customers and prospects can generate traffic and sales. The post How to Discover Shoppers’ Questions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/t28EcGe

Harness the Power of Tools To Skyrocket Your Side Hustle

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Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers. More from Shopify Blog - Company https://ift.tt/5qTfX4u

Charts: TikTok in the U.S.

Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio. The post Charts: TikTok in the U.S. appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pmKUWjC

New Ecommerce Tools: April 2, 2024

New merchant tools this week address customer engagement, B2B payments, product discovery, digital marketing, fraud prevention, post-purchase solutions, and more. The post New Ecommerce Tools: April 2, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NQ67rfv

Brightland’s Founder Wanted Consumers To Try Good Olive Oil

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Brightland founder Aishwarya Iyer differentiated her olive oil by working with small farms to source ingredients and create a fresh, distinct taste. More from Shopify Blog - Company https://ift.tt/IFnBK6z

AI Tools for Meeting Notes, Recaps, To-dos

Reviewing meeting recordings for takeaways and action items used to take hours. No more. The post AI Tools for Meeting Notes, Recaps, To-dos appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PeiDO6o

10 New Ecommerce Books for Spring 2024

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more. The post 10 New Ecommerce Books for Spring 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7EwjKG4