Shopify SEO Tips

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity. The post TikTok Marketing Done Right appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LkabycJ

Your new predicted spend tier segments will allow you to understand the value of your customer’s spending potential in the future represented by a tier: high, medium, or low, so you can make more informed business decisions. More from Shopify Blog - Company https://ift.tt/xhsAjaG

A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more. The post 10 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/O8LsPCW

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Instagram is rolling out the ability for anyone in the US to tag products on the app. Here’s what that means for influencer and affiliate marketing. More from Shopify Blog - Company https://ift.tt/Cri8Sgp

Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward. The post How to Use SUMIF, SUMIFS in Google Sheets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0PGhLCz

Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date. The post What I’ve Learned about Ecommerce Platforms appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fmDSI3G

The pandemic-induced shift to online shopping has been a financial windfall for many ecommerce companies and related vendors. We look at six of them here. The post Charts: Financial Stats of 6 Ecommerce Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Z5hmSij

Business cards bridge the gap between your offline and online marketing efforts. Drive people to your Instagram account by displaying your handle on your business card—here’s some creative inspiration from real-life creators.  More from Shopify Blog - Company https://ift.tt/cA3XRGI

Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on analytics, podcasting, events, direct-to-consumer, more. The post 13 New Ecommerce Books for Spring 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KYQLqbG

Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective? The post Are Google Ads SKAGs Effective in 2022? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/02avTm3

The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info. The post The Best Navigation for Ecommerce Sites appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PW7E6tT

Learn the basics of vision statements, with real-world examples from top brands, and tips for creating your own today.  More from Shopify Blog - Company https://ift.tt/FXAbiDm

Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it? The post ‘People Development’ Drives AppSumo to $80 Million in Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Y3NIarO

We explore how to create a strong Instagram for business strategy, with advice from expert entrepreneurs. More from Shopify Blog - Company https://ift.tt/2PrEcvK

Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs. The post The Creator Economy Draws Entrepreneurs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Z8I7MCn

Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy. The post Keyword Gaps Are SEO Opportunities appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vU34wua

Account-based marketing (ABM) leverages data to identify high-value accounts, build a relationship with them, and ultimately nurture them to become paying customers.  More from Shopify Blog - Company https://ift.tt/3lMnCcU

In 2017, Ryan Trahan dropped out of college, with 30,000 YouTube subscribers and plans to become a full-time creator. Today he’s one of the most recognizable YouTubers in the world, with over 5.6 million subscribers, trending videos, and a penchant for going viral. But Ryan isn’t only a creator—he's a serial entrepreneur who’s been dreaming up and building businesses since he was 14, combining his creative prowess with an entrepreneurial spirit.  More from Shopify Blog - Company https://ift.tt/m35GATN

This week's ecommerce charts excerpts research from leading vendors on average global order values, cart abandonment rates, and industry opportunities for agencies and individuals. The post Charts: Average Order, Cart Abandons, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HqSg73G

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Apparel companies are among the most environmentally damaging worldwide. But many are making efforts to improve. We cite examples in this piece. The post Are Apparel Brands Achieving Sustainability? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NiZv5Dl

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Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how. The post How to Spell Check a Website at Scale appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0tsUepI

Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days. More from Shopify Blog - Company https://ift.tt/HZklKxq

Everyday creators are working 9-to-5 while spending early mornings, evenings, and weekends as influencers on TikTok, personalities on YouTube, streamers on Twitch, writers on Substack, and podcasters broadcasting to your favorite audio feeds.  More from Shopify Blog - Company https://ift.tt/bcWYtUe

Buyers and sellers of websites and other digital assets have plenty of marketplaces to facilitate transactions. Here's a rundown of 14 options ranging from full-service merger-and-acquisition providers to bare-bones listing services. The post 14 Marketplaces to Buy and Sell Websites appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4S3DPrt

All merchants using Shopify Email can now send 10,000 emails per month at no additional cost. We're also introducing two brand new features: customer segmentation and marketing automations. More from Shopify Blog - Company https://ift.tt/v68gBXD

The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece. The post Mastering Email Deliverability in 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0cmtypZ

Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices. The post How Merchants Combat Inflation without Raising Prices appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/K79pvNa

Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. The post Fragrance One Co-founder on Selling without Smelling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Yls6bjh

Can you run more than one business at a time? Twin-sister entrepreneurs Coco and Breezy share how they balance multiple businesses and pursue various passions—all at once. More from Shopify Blog - Company https://ift.tt/WfaIqCB

Looking to get more out of your social media marketing? Social commerce tools allow businesses and creators to sell on sales channels located directly on social media. Here’s how you can use this fast-growing ecommerce trend to drive massive sales. More from Shopify Blog - Company https://ift.tt/60F1EkI

Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial. The post How to Diagnose Organic Traffic Losses Using Search Console appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ri2Xpg5

Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success. The post Lessons from 16 Years in Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/m4AHQTe

Marketing calendars provide more lead time for large-scale projects and act as an infrastructure for any campaigns you plan to run. We walk you through how to create a more effective calendar for your business. More from Shopify Blog - Company https://ift.tt/PLe6ZbS

The pandemic appears to have reset priorities of B2B event attendees and vendors. Both now value digital experiences as much as in-person, according to a recent survey. The post Charts: Future of B2B Events appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fZMCiFA

Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more. The post Ecommerce Product Releases: March 15, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/T312sz4

If you’re a consumer looking to support brands doing good, or you’re a clothing brand owner aspiring to be more sustainable in your business practices, this list is for you. We’ve pulled some best-in-class examples of sustainable clothing brands selling eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between. More from Shopify Blog - Company https://ift.tt/U90nmeI

The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions. The post Google, Microsoft Update Ad Extensions, Lead Tracking, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VcokZPD

  In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations. More from Shopify Blog - Company https://ift.tt/uDoKWHv

Rarely do small-to-midsize merchants need to spend a lot of money to improve the appearance and performance of their ecommerce sites. Here are handy, free tools for color, code, SEO, much more. The post 17 Free Tools for Color, Code, SEO, UI, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/62uLKQ9

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses. The post 5 Examples of Off-site Social Proof appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1HOW680

Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future. More from Shopify Blog - Company https://ift.tt/rQwfc1G

The Whidegroup is an ecommerce agency in Zaporizhzhia, Ukraine, near Crimea. Its co-owner, Anastasia Zhuk, describes in this interview the war's impact on her business, family, and life. The post Q&A: Anastasia Zhuk, Ukraine Agency Owner appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JL4HY23

Judi Fox began networking on LinkedIn in 2009. She now, in 2022, has 39,000 followers and advises companies and professionals on marketing strategies for that platform. The post Fox Rocks on LinkedIn appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/yaLueiz

Create a newsletter from scratch—from choosing the right email platform to mailing your first sendout to subscribers. More from Shopify Blog - Company https://ift.tt/nHFgI8V

Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More from Shopify Blog - Company https://ift.tt/8rGkudm

The marketing tools you choose as a business will help you implement, organize, and automate different marketing tactics. These are some of the best. More from Shopify Blog - Company https://ift.tt/qRkVjiz

Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies. The post How the Ukraine War Impacts Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VKojQ1F

Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO. The post What Bounce Rates Mean for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/qnudKVX

Do your Instagram followers often seek out your recommendations? Learn how to maximize your earning potential as an affiliate marketer on Instagram. More from Shopify Blog - Company https://ift.tt/9IyZrCN

Parcel shipping volume worldwide will grow dramatically. Statista estimates the volume to double by 2026. We chart that growth, transit times, and more in this piece. The post Charts: Global Parcel Shipping Volume, Transit Times appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/F89pkYO

From supply chain woes to pandemic shutdowns, any number of worst case scenarios can do serious damage to team morale. As a small business owner, how do you keep spirits high while your business is at its lowest? Four leaders share their stories and advice for motivating a team through any worst case scenario. More from Shopify Blog - Company https://ift.tt/vZhB4qo

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips. The post Instagram Shops: Tips and Strategies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XwoIx4k

Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion. More from Shopify Blog - Company https://ift.tt/xmZrynp

Did you know that a t Shopify, more than half our customers are women? In this roundup, we shed a light on some of the most inspiring, women-owned business stories from the past year.  More from Shopify Blog - Company https://ift.tt/efsQTrb

Finding the perfect font for your design projects doesn't have to cost money. Many free options are available. Here are 15 sites offering free commercial fonts to download. The post 15 Sites for Free Commercial Fonts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/srWdVvU

Link-in-bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking. More from Shopify Blog - Company https://ift.tt/Ven0qYu

In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers. The post Fortnite Maker Pivots to the Creator Economy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SWpdgvl

Indonesia has the fourth largest global population and a sizeable ecommerce economy. Yet Western merchants often overlook the opportunity to sell there. The post Indonesia, an Overlooked Ecommerce Market appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JNG91Yu

Shopify’s new Duties & Import Taxes feature calculates and collects duties and import taxes directly at checkout, giving international customers total cost clarity on their purchase, with fewer surprises at delivery. This leads to fewer parcel refusals, fewer chargebacks, and a higher customer lifetime value. More from Shopify Blog - Company https://ift.tt/ov8N9VO

Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. The post Stryx, a DTC Brand, Prepares Rollout in Target Stores appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VxZ6S2U

Real stories from real entrepreneurs. In their own words, three founders confess their biggest business mess-ups and what they learned from them. More from Shopify Blog - Company https://ift.tt/D40opiY

Get inspiration from real-world brands—including global corporations and DTC startups. More from Shopify Blog - Company https://ift.tt/9ameCsu

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more. The post 5 Content Marketing Ideas for April 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3cH8WLO

Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities. The post How Google Trends Improves SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/tVZfW0D

Do you love to blog and want to make some extra cash? Learn about 11 revenue streams used by professional bloggers who earn a full-time income through their website. More from Shopify Blog - Company https://ift.tt/nYfdjb6

Fourth-quarter 2021 U.S. retail ecommerce sales increased but at a lower percentage than in-store growth. Thus the percentage of ecommerce to total U.S. retail sales decreased in Q4. We explain in three charts. The post Charts: U.S. Retail Ecommerce Sales Q4 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/IR0VdoM

Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more. The post Ecommerce Product Releases: March 2, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2L1V0CG

Your new business’s grand opening isn’t just a one-day event—it includes a buildup to your big moment. Whether you’re opening your first business or your 10th, a launch is cause for celebration. Here, we’ll look at real examples of virtual grand openings, in-store events, grand reopenings, and other grand opening ideas to inspire your own. More from Shopify Blog - Company https://ift.tt/ZSmPYUW

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter. The post The Best Ecommerce Content for Twitter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5v7t2jd