Shopify SEO Tips

Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises. The post Post-Covid Shoppers Are Omnichannel appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4eahMg7

Discover the top Chrome extensions of 2023, handpicked to boost your productivity, enhance your browsing experience, and make your online life easier. More from Shopify Blog - Company https://ift.tt/ezu8jsI

Learn how accounts receivable and accrual accounting helps business owners manage cash flow and increase profits. More from Shopify Blog - Company https://ift.tt/qFifbLl

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Adam Hendle had a dream job with Google. Then he had an idea for a men's hygiene brand. The post Entrepreneur Left Google to Launch Ballsy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UMaYbuW

Social selling is a sales tactic where one builds trusting relationships and community with potential customers, often through social media.  More from Shopify Blog - Company https://ift.tt/8B2cW9e

Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration. The post 3 Tools to Research Competitors’ Backlinks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/584k9aK

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap. More from Shopify Blog - Company https://ift.tt/wmHSkIx

Dimensional weight is a pricing method used by shipping carriers. It's a way to charge for the space your package takes up in their trucks and planes regardless of its actual weight. The post How to Reduce Parcel DIM Weights appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ZLgtU35

Developments in artificial intelligence occur at a breakneck pace. Here are seven go-to resources to keep up. The post 7 Resources for AI News, Updates, Ideas appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/wDAmBRO

A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions. The post How to Map a Customer Journey appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/lhHDnCG

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Shopify Bill Pay helps you schedule, pay, and manage your business bills from your Shopify admin. More from Shopify Blog - Company https://ift.tt/CJdqGMw

There's no shortage of educational and entertaining podcasts for ecommerce owners and operators. Here are our picks for shows that are marketing-focused. The post 13 Marketing Podcasts for Online Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/MPOa4Se

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New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started. The post Repurpose Core Products for Repeat Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0MuZho2

Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options. The post YouTube Shorts Are an Underpriced Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mzHYZu2

New to ecommerce email marketing? This guide shares an ecommerce email marketing strategy to drive higher CTRs and sales. More from Shopify Blog - Company https://ift.tt/D6g2YBO

Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset. The post A Hunger to Learn Drives Paid Social Success appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/70ym2Ek

Email marketing is one of the most effective ways to drive customer loyalty and sales. Track these important email marketing metrics for the best success. More from Shopify Blog - Company https://ift.tt/ZMCoDy0

Introducing an easy-to-use AI tool designed to write high-quality, compelling product descriptions for your store in seconds. More from Shopify Blog - Company https://ift.tt/JFpMPi2

YouTubers are the self-made celebrities of today: people who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the web. Learn how you too can build an audience and cash in on YouTube today. More from Shopify Blog - Company https://ift.tt/GDM0gSz

ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites. The post My Favorite ChatGPT Prompts for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mloJ2H1

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell. More from Shopify Blog - Company https://ift.tt/pFyBa0i

Learn why adding personalized marketing to your strategy can be beneficial to your brand, and explore tactics you can implement today. More from Shopify Blog - Company https://ift.tt/huMJYwQ

Optimizing an ecommerce store, blog, or affiliate website? This SEO checklist covers all important SEO elements in 2023 and beyond.. More from Shopify Blog - Company https://ift.tt/LVliCwX

Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key. The post The SEO Benefits of Broken Link Checkers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/IBWEmSK

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands. More from Shopify Blog - Company https://ift.tt/LPU6iSb

ACH payments are an efficient, cost-effective, and secure way to send money. Learn how they can help you meet your business goals. More from Shopify Blog - Company https://ift.tt/oAqGuKH

Learn how psychology in design can inform everything from your website theme to the copy on your Buy buttons. More from Shopify Blog - Company https://ift.tt/nIvc9lb

Ready to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them. More from Shopify Blog - Company https://ift.tt/dwu5VxH

There have never been more or better tools to help publish and distribute ebooks. Here's our comprehensive rundown of platforms for writing, designing, and selling. The post 19 Tools to Write, Publish, Sell Ebooks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Agcq3dT

Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive. The post 5 Reasons Retail Media Ads Fail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/W36AZwQ

This installment of our twice-monthly rundown includes updates on Amazon selling, email marketing, checkout options, generative AI prompts, and much more. The post Ecommerce Product Releases: April 16, 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5LJp83a

Mike Lee was once a 12-0 professional boxer who fought for a world title. Then anxiety and injuries took a toll. Soul, his CBD brand, is the result. The post Pro Boxer Pivots to CBD Wellness appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1ZKAFDG

Aembr ’s handcrafted, non-toxic luxury candles are beloved by customers, with new product drops often selling out within minutes. Learn how they used Shop Pay to 10x growth.  More from Shopify Blog - Company https://ift.tt/v4u9z3h

Explore online money-making ideas, including everything from beginner side hustles to advanced business models. More from Shopify Blog - Company https://ift.tt/gGyXaR4

New to selling on Facebook? In this detailed guide, we’ll explain the steps, costs, and tips for selling your products in Facebook Marketplace and Facebook Shops. Updated for 2023. More from Shopify Blog - Company https://ift.tt/6nmSFON

Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer? The post Can ChatGPT Improve Customer Service? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gkpaGZi

Vanessa Pham and her sister co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters , Vanessa shares her tips for making your brand’s story resonate. More from Shopify Blog - Company https://ift.tt/jOwz0ZE

When you’re finished with this guide, you’ll be able to craft an awesome survey that gets you actionable customer satisfaction data.  More from Shopify Blog - Company https://ift.tt/tHYikNl

Today's product detail pages engage and convert all shoppers — new or returning. Here's how. The post How to Optimize Full-funnel Product Pages appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hx52Tw7

Pop-up shops offer online brands the opportunity to engage with consumers, solicit feedback, and test new products and services. The post 13 Pop-up Shops from Brands, for Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vLR3Mc5

Keywords are still important for search engine optimization despite the rise of semantic-based rankings. The post Yes, SEO Keywords Remain Important appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ZzFcPEI

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses. More from Shopify Blog - Company https://ift.tt/9yb12Wm

Want to create beautiful, high-impact product and social media photos? Here are 11 of the best free background remover tools to try, plus our top picks. More from Shopify Blog - Company https://ift.tt/xrnvadH

Discover how your brand can benefit from a video marketing strategy, and how to use video to improve brand awareness and make sales. More from Shopify Blog - Company https://ift.tt/14raIDe

So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client. The post ‘Sniper Links’ Boost Email Subscriptions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/i89gRvP

Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads. The post Using Google Ads for Full-funnel Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/b5inNIe

Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story. The post Humor Lures Customers for Balls.co appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/EDrmXLy

Go beyond help desk software and call scripts to get to know the 13 skills that are needed to deliver great customer service. From active listening to improvisation to resilience, here's what you need to know to develop customer service skills for you and your team.  More from Shopify Blog - Company https://ift.tt/3vPeHkW

Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing. The post Can Mastodon Help Merchants? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/lmSaPnx

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.  More from Shopify Blog - Company https://ift.tt/umX6pDq

Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue. The post How Private-label Goods Spur Online Retail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/TJZvzGF

We evaluated the best ecommerce website builders specifically for small businesses based on four criteria: price point, ease of use, amount of features, and level of customization offered.  More from Shopify Blog - Company https://ift.tt/lzn903R

You put hours into your marketing plan and were once confident that your business would skyrocket almost overnight. But now you’re six months in and you haven’t got the results you were hoping for. This guide shares six common reasons why marketing plans fail—and tells you how to create a realistic one you’ll actually stick to. More from Shopify Blog - Company https://ift.tt/oUOq2tE

A business continuity plan can seem like a lot of unnecessary work—until, all of a sudden, it's the most important document in your business. Learn how to put one together before you're desperate for it. More from Shopify Blog - Company https://ift.tt/4SyEY1G

Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he grew the business to give back more than $2 million to parks. More from Shopify Blog - Company https://ift.tt/CXEZ3DY

Despite announcing otherwise, Google still occasionally clusters two or more URLs from a single site in search results. But optimizing for such clusters poses risks. The post SEO for Domain Clustering Is Risky appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/y69ktMj

WooCommerce is flexible, powerful, and free, with many plugins and themes to enhance and improve it. The post 15 Free Themes for WooCommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36TybcB

The era of free returns, unlimited returns, and returnless refunds has been enormously expensive to most merchants. The post Rising Costs Prompt New Return Policies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dhbE5Lk

This installment of our twice-monthly rundown includes updates on social commerce, artificial intelligence, augmented reality, buy-now-pay-later, product analytics, digital file storage, and more. The post Ecommerce Product Releases: April 3, 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5fY68mc

This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips. The post 5 Content Marketing Ideas for May 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6jupAhe