Shopify SEO Tips

A break-even point tells you exactly how much product you need to sell to become profitable. Learn how to calculate your break-even points, with examples and a free downloadable template in this guide. More from Shopify Blog - Company https://ift.tt/Jnw6Nt5

Learn how to calculate shipping costs for your online store using carrier shipping calculators. More from Shopify Blog - Company https://ift.tt/D5Vg9a7

Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have? More from Shopify Blog - Company https://ift.tt/sTbvFLj

To keep your business moving and orders shipping, we’ve put together a list of shipping resources to help you fulfill orders and communicate with customers. More from Shopify Blog - Company https://ift.tt/5d9xjZm

Fringe Sport is a leading online seller of barbells and exercise equipment. Founder Peter Keller addresses his priorities — business and life — in this week's "Ecommerce Conversations" episode. The post Business Is Art to Fringe Sport Owner appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/x9Dt1wl

Whether you already have a brilliant product idea or you’re just looking to build a future on your own terms, you’re in the right place. This guide will walk you through starting a business from pre-launch to first sale.  More from Shopify Blog - Company https://ift.tt/1U9qMTn

Web design and SEO are constantly evolving, so you can’t rely on old tactics and tools. Here are the latest image optimization techniques that will reduce page speed and drive more organic traffic. More from Shopify Blog - Company https://ift.tt/KcW3SuL

A for-profit company can earn B Corp certification to show customers that they are socially and environmentally conscious in their business practices. More from Shopify Blog - Company https://ift.tt/MsxpXDA

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Optimizing images for Google helps overall rankings, not just Image search. Here's how. The post How Images Help Overall SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2L3ubJf

TKEES took its wholesale flip-flop business online to reach new audiences beyond its established market. By also expanding its product offering with apparel, the company has grown into an ecommerce force. More from Shopify Blog - Company https://ift.tt/HRbLfu1

Looking for a fast and easy way to earn extra income? Browse our list of the 24 most profitable side hustles for 2022. More from Shopify Blog - Company https://ift.tt/LxoRWKI

Controlling costs and minimizing risks are among the top challenges of supply chain executives worldwide. Here's our look at a recent survey by a leading research firm. The post Charts: Global Supply Chain Trends 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/l1735tx

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2wsOIKA

In 2022, sustainable selling is not just good for the environment. It also drives sales. Here are five steps to go green. The post 5 Ways to Upgrade to Eco-friendly Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Ir3c1DV

In this episode of Shopify Master s, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging. More from Shopify Blog - Company https://ift.tt/KiBAV7G

Regular testing of the health and vitality of an ecommerce site will ensure optimal performance. Here is a list of tools to test sites for download speed, user experience, accessibility, and more. The post 25 Free Tools to Test Your Website appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vDQTNKg

With the rise of sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers. The post The Rise of the Ecommerce Marketer appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9dpAkIU

Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities. The post 8 Gift Guide Ideas for Frazzled Shoppers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/tW7sdgE

Jon Tucker founded HelpFlow in 2015, providing customer support services to ecommerce brands. He speaks with host Eric Bandholz in this week's podcast episode. The post HelpFlow, a Live Chat Service, Ramps Up appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/W4hykAG

Organic sitelinks expand a listing's prominence in search results. But optimizing for sitelinks is frequently unclear. Here's what we know. The post SEO for Sitelinks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ohWY8zn

When Jennifer Fallow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fallow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business. More from Shopify Blog - Company https://ift.tt/9TvYfM2

Find out how subscriptions on Shopify helped Better Booch, an organic kombucha company, drive recurring revenue and build customer loyalty. More from Shopify Blog - Company https://ift.tt/c3Unu9O

Offering subscriptions is a reliable and effective way to create a predictable, recurring revenue stream, and helps you turn one-time shoppers into repeat customers.  To sell subscriptions with your Shopify store, the first step is installing a subscription app. Choosing the app best-suited for you—and your business—is an important decision, and we’re here to help.  More from Shopify Blog - Company https://ift.tt/hYHsBOf

If you’re a maker of arts or crafts or a curator of vintage collectibles, you know that Etsy is a great platform for transforming your passion into profits. More from Shopify Blog - Company https://ift.tt/QcstyHX

Funding decreased in Q2 2022 for payment technology companies. Nonetheless, much innovation is afoot. We tell the story in this week's charts. The post Charts: Global Payments Trends and Outlook appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/am8psnw

  Are you a new creator or ecommerce brand that wants to market on Instagram? Learn everything you need to know about Stories, Reels, influencers, and more to build your brand on IG. More from Shopify Blog - Company https://ift.tt/vysGFxB

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KQSJxGo

Modern consumers are deluged with information. Our brains subconsciously adapt, using three questions to cull out what's important. Websites should address those questions — quickly. The post 3 Questions Every Home Page Should Answer appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Gqujoza

  Tired of trading your time for money? Passive income is your road to financial freedom. Learn 11 tried-and-true strategies that build wealth and generate income in the background. More from Shopify Blog - Company https://ift.tt/OBsL2NJ

In this episode of Shopify Masters , we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee pods to consumers directly. David shares his strategies for retail expansion, fundraising, and building a lovable brand. More from Shopify Blog - Company https://ift.tt/ELUlqkW

Once a quarter we publish a rundown of new books that could help online merchants. This installment includes titles on brand building, international ecommerce, demand creation, and more. The post 13 New Ecommerce Books for Fall 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/17cnGqL

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain. The post Building the Perfect Twitter Thread appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YEc9b6f

This installment of our twice-monthly rundown of new services that could help merchants includes updates on live shopping, warehousing and distribution, cryptocurrency, and more. The post Ecommerce Product Releases: September 18, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/uCrTdVR

Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform. The post iOS ‘Debacle’ Spurs Triple Whale appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/L1iIlAH

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Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. Learn how to strategically partner with the right brands and get in front of a fresh audience of qualified customers (instead of having to build everything from scratch).  More from Shopify Blog - Company https://ift.tt/bdPf2Yp

In this guide, we'll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers. More from Shopify Blog - Company https://ift.tt/ue0P3T9

There are 10 countries in Southeast Asia. Five of them have the fastest ecommerce growth rates on the planet. Here are the numbers — sales, growth %, and leading providers. The post Southeast Asia Tops Worldwide Ecommerce Growth appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/58ag6sT

Seven years ago, Balraj Jutla and Shehan De Silva combined their passion for craft beers with their love for Ontario, Canada to create their own beer company, Lost Craft. More from Shopify Blog - Company https://ift.tt/LxNUXCP

Dropshipping provides an easy way to start selling product online, along with the ability to leverage other people's capital without having to invest thousands of your own. When managed correctly, it can form the foundation of your own successful online store. More from Shopify Blog - Company https://ift.tt/j5kQMoa

Starting an LLC in Oregon can net you the benefits of the thriving business climate thanks to an educated workforce and abundant natural resources. More from Shopify Blog - Company https://ift.tt/tVYdugX

There are a few straightforward tweaks to your Pinterest marketing strategy that can help you grow your followers, your reach, and your ecommerce business. More from Shopify Blog - Company https://ift.tt/03uKvjf

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Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy. The post 5 Browser Extensions for On-page SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/W7kljdb

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Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain. The post Twitter Profiles Are Serious Sales Channels appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eoiC24z

Are you having a hard time falling asleep at night? If so, Mark Zhang, the founder of Manta Sleep , has a solution: his company’s adjustable, blackout sleep masks that have taken the ecommerce world by storm. More from Shopify Blog - Company https://ift.tt/XSrUPK2

The adoption of artificial intelligence and other technologies is accelerating global productivity. We look at the latest trends, using four charts. The post Charts: Trends in Technology, AI for 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/xElowHe

Every three months we publish a rundown of free tools — design, usability, page builders, more — that could advance an ecommerce site. Here's our summer 2022 installment. The post 20 Free Web Design Tools from Summer 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sECNmwR

If you're looking to grow your ecommerce business, expanding beyond your borders could be a great next step—but that means you need to figure out how to ship internationally. Here's how. More from Shopify Blog - Company https://ift.tt/FoD15tj

When it comes to making videos to promote your business—to engage your audience , to showcase your products—professional quality usually demands professional prices. But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). Here's how you can get started with video marketing without professional help or extensive pre-production work. More from Shopify Blog - Company https://ift.tt/K9RzLwe

Gross profit is the dollar amount earned by a business, while gross margin is the percentage of profit made per dollar of sales. More from Shopify Blog - Company https://ift.tt/2MKmBWD

Amazon Prime and Walmart+ compete for subscribers; FBA imposes holiday fees; Walmart extends healthcare initiatives. The post Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ANjL6Sm

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Facebook ads have been a powerful tool for ecommerce brands for a number of years now. But as Facebook advertising has become increasingly accessible for businesses at all growth stages, so has the competition to capture their audience’s attention. Add to that increasing ambiguity from the social networks and it’s no surprise many question whether Facebook ads are truly worth the investment. More from Shopify Blog - Company https://ift.tt/XVhr8UQ

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Duplicate content, unknown keywords, poor click rates, and structured data errors — all represent opportunities to improve organic traffic. The post 4 SEO Opportunities in Google Search Console appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/cRuMfT5

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Chandler Honey sources its honey close to home — as in literally from the family farm. Tique Chandler’s parents own a bee farm, so honey and entrepreneurship run in the family. In this episode of Shopify Masters, Chandler talks about tying her identity to the brand and the challenges of the food business. More from Shopify Blog - Company https://ift.tt/KBpU3y5

Shopify Email now supports an express checkout section. More from Shopify Blog - Company https://ift.tt/2l1n7em

Global investments in privately held financial technology firms slowed in Q2 2022. We tell the story in four charts. The post Charts: Global Fintech Trends Q2 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/buht6M4

Starting a Massachusetts LLC means taking advantage of the high-tech cities, manufacturing hubs, and rolling farmlands that the Bay State has to offer. More from Shopify Blog - Company https://ift.tt/1OiLF2a

Ecommerce businesses often face the dilemma of too much or too little data, complicating critical decision-making. Hence, the need for data intelligence tools. The post Tools for Data-driven Ecommerce Decisions Trending appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/X1NZBjI

The king of A/B ecommerce testing is Amazon. But affordable tools make testing doable for all merchants. Here's how to get started. The post A/B Testing Can Make or Break a Store appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/FH32S9n

Within three years, John Murphy went from teaching himself e-commerce by watching YouTube videos to running a dropshipping company that posted $3 million in revenue. He found his niche in selling e-bikes to hunters — even though John had never ridden an e-bike when he started and he wasn’t a hunter himself. In this episode of Shopify Masters, John shares some of his strategies for building a successful dropshipping business. More from Shopify Blog - Company https://ift.tt/xvfTWbe

Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices. The post 14 Tools for Facebook, Social Analytics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/shOQK41

It's easy to forget the tried and true methods for Google Ads set-up. Here are four once-popular practices that still hold value today. The post 4 Google Ads Tactics Worth Preserving appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sqrjRTE

Recession fears combined with supply-chain excesses have created a dramatic increase in unsold inventory. We explain. The post Stagnant Sales Are Creating an Inventory Glut appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zKGOAkd