Shopify SEO Tips

Some search engine optimizers believe “entities” have supplanted keywords as the foundation for organic rankings. But it doesn’t mean that keywords are irrelevant. Within SEO, entities are the people, places, things, The post CommerceCo Recap: SEO Entities vs. Keywords appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3sQXrCR

Since 2005, we've published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2021. Articles from early in the month are more likely to make the list than later ones. The post March 2021 Top 10: Our Most Popular Posts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3cD56Pn

If you live for the thrill of scoring a really sweet vintage dress at your local thrift store and bragging about how little you paid, you might be able to turn that passion into your own business. Learn how to sell vintage clothing online, with tips from successful sellers on sourcing, pricing, inventory, and more. More from Shopify Blog - Company https://ift.tt/2i0BUDq

Modern commerce marketing can be data-driven and repeatable. At some companies, however, marketing is unplanned and unorganized. This came up during a recent job interview when a candidate said, "Marketing isn't construction work. It is not workmanlike. It is more like art." But is it really? The post Is Marketing Just an Art? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2PmdTML

Longtime friends Ethan Frisch and Ori Zohar joined forces to create the public benefit corporation, Burlap & Barrel. Inspired by Ethan’s humanitarian and aid work in Afghanistan, Burlap & Barrel brings single-origin spices directly to consumers while providing financial sustainability to farmers. In this episode of Shopify Masters, Ori shares with us why the company remains financially independent, publishes annual social impact reports and grows by keeping sales volumes low. More from Shopify Blog - Company https://ift.tt/2Pa1trl

Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing. The post 14 Brands on TikTok, for Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/31vIQAs

A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. “A lot of brands install our subscription software and slap a ‘subscribe and ... The post Here’s Why Your Ecommerce Subscriptions Aren’t Selling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2PAwBQs

Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too? The post 4 Ways to Drive Product Sales from TikTok appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3sxhXb9

Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app."  The post Lessons from Vine Influencers Elevate Feat Clothing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3rqRlHI

New to SEO? Getting your online store on the first page of Google is a lot simpler than you think. No matter what stage you’re at in your business, our ultimate SEO guide will walk you through how to whip your website into Google-friendly shape. More from Shopify Blog - Company https://ift.tt/2rihTBk

Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce. The post Walmart Expands Marketplace, Challenging Amazon appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fluwm6

Clubhouse, the invitation-only audio discussion app, launched in April 2020. It has since garnered about 2 million active weekly users. The app's fleeting nature and live-conference format force its content to be instructional, not promotional. Tactics such as advertising or sponsoring influencers either are not an option on Clubhouse or are not usually effective. The post Using Clubhouse to Promote a Business appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2PrVD40

Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur. More from Shopify Blog - Company https://ift.tt/3cfng9s

Lots of consumers wanted to get outside when the pandemic hit last year. Among the beneficiaries was Erik's Bike Shop, a Minnesota-based retailer, which experienced a massive increase in web traffic and customer service requests — phone calls, emails, and chats. The staff was overwhelmed. The post Bike Retailer Solves a Pandemic-driven Problem appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3w2FO4W

When Tyler Macke was only 18 years old, he wanted to start a business with a purpose. He wanted to fundraise for various children’s hospitals. So he embraced his experience as a freelance graphic designer and decided to design his own brand: SendAFriend. In this episode of Shopify Masters, Tyler shares with us the process of building a purpose driven business, designing an experience, and the power of TikTok. More from Shopify Blog - Company https://ift.tt/396WQom

Price isn’t everything, especially for quality and niche products. When boosting average order values, take things up a notch by focusing on the overall value of each product. That, coupled with stellar service, can provide a much better return on investment. The post 4 Pricing Strategies to Increase Average Order Values appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3vPek2E

Podcasts can provide entrepreneurs with expert advice and practical strategies to launch, manage, and grow a brand. Here is a list of podcasts for entrepreneurs and innovators. There are shows that provide skills, such as growing an audience and managing a team. The post 16 Podcasts for Entrepreneurs and Innovators appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2QuBUl1

Covid-19 has shone a light on the next big crisis: the environment. Younger consumers are especially sensitive about global warming and the world they are inheriting. Does it affect the way they shop? What can merchants do to make their operations greener? The post Do Consumers Care about Green Commerce? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2NB9ynV

Marco Marandiz is a musician turned software engineer turned product designer. He's worked for Capital One, HomeAway, and a failed startup. But it was his ecommerce consulting work for companies with unproven inventory that sparked the idea for Drop Party. The post Drop Party Thrives with Turnkey Product Design, Testing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2OOcyhq

Did you know that a t Shopify, more than half our customers are women? In this roundup, we shed a light on some of the most inspiring, women-owned business stories from the past year.  More from Shopify Blog - Company https://ift.tt/2pbeK2n

Buzzwords such as "personalization" and "artificial intelligence" have been around ecommerce for years. But could 2021 be the year these technologies go mainstream? Some industry participants believe so. The post Will AI for Ecommerce Go Mainstream in 2021? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3tvsNPa

An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month. The post Email Conversion Guide, Part 2: Creating the Template appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3tylIgN

This is an email blast that went out to our email list on 18-3-2021 Hey, For those of you who have been following our Shopify / Amazon affiliate experiment , we just uploaded the February 2021 earnings report . We almost doubled affiliate commission revenue from January, at $2092 (at about 80% profit margin). Not bad for an experiment that now looks like it could be a core part of the business in the future. You can view it below.   Cheers, Jono https://ecomxseo.com ShopifyX SEO V2  – The Most Comprehensive Shopify SEO course on the planet: ShopifyX SEO V2 Course    (Get $150 with code:  v2launch ) (Payment plan also available) SHOPIFYX SEO V2 COURSE ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet. Over 100 modules of deep, actionable content to drive free Google traffic to your store. get started The post Shopify / Amazon Affiliate Hybrid Store – Earnings Report February 2021 appe

Starting an ecommerce business is as exciting as it is challenging. To help, we've put together a list of essential advice, compiled from Shopify's most popular guides and videos, on all the steps involved in getting a new online business off the ground. More from Shopify Blog - Company https://ift.tt/2opSwsD

Google Ads Smart Bidding uses machine learning to optimize performance and streamline account management. Done well, Smart Bidding should lead to improved results as your campaigns (small or large) tap into Google's insights about the folks who use its search engine and advertising network and what makes a successful ad. The post CommerceCo Recap: Google Ads Smart Bidding Explained appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3eOjkyr

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White labelling is one of the quickest ways to start a business. You can jump on a trend and skip the process of making or manufacturing products on your own. Or you can monetize a personal brand by selling merch to fans. Here, we’ll share 11 ideas for trending white label products to start selling today.  More from Shopify Blog - Company https://ift.tt/3eOGDYD

An ecommerce website can have content other than products for sale. Consider a forum, for example. What makes a good forum? In my experience, it is where participants can ask questions and receive relevant answers within a few hours, no longer. The post The benefits of a thriving consumer forum appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qSVLqg

Here’s a batch of new ecommerce books for your spring reading list. There are titles on branding, social media marketing, cross-border selling, podcasting, customer experience, transacting on Amazon and Shopify, and selling your business. The post 11 New Ecommerce Books for Spring 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3rX9D4k

When Curt Nichols was working at his first 9-to-5 job after graduation, he craved a creative outlet and wanted to start a side hustle within the skiing category. Curt launched Glade Optics to bring skiing goggles and helmets directly to consumers. In this episode of Shopify Masters, Curt shares how he built a seasonal business with consistent sales through quality, customer service, and turned the business into a full-time venture. More from Shopify Blog - Company https://ift.tt/3vEdbLc

The distinction between direct-to-consumer ecommerce and traditional retailing has been vanishing for years. But in a post-pandemic 2021, the convergence could be accelerating. The post Retailers, Brands, Manufacturers Are Converging in 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3tmTrtv

Here is a list of product releases and updates for mid-March from companies that offer services to online merchants. There are updates on Amazon advertising, shipping rates, live-streaming, drone deliveries, fraud mitigation, and chatbots. The post Ecommerce Product Releases: March 15, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lkdQwh

Accessibility overlays are third-party web scripts that alter the user experience. Providers of overlays sometimes claim that installing their script will prevent lawsuits in the U.S. under the Americans with Disabilities Act. Let me be blunt: these products will not protect you from lawsuits or necessarily help visitors with accessibility needs. The post You Can’t Solve Accessibility with 1 Line of Code appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3rId4f4

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Shopping in-store for wedding rings does not appeal to all men. That was an insight of Johnathan Ruggiero and his wife Michelle when they founded Manly Bands, a direct-to-consumer online wedding-ring company, in 2016. The second insight was the rings had to be unique — really unique — to compete against established jewelers. The post Show-stopper Wedding Rings Drive Manly Bands appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3te7GAN

Site speed is key to ecommerce success. It directly influences your conversion rates, repeat business, and search engine rankings. And with upcoming changes to Google Search ranking in May 2021, site speed is even more important as a competitive edge. More from Shopify Blog - Company https://ift.tt/3bE1tIf

Want to build a beautiful online storefront that impresses customers and makes sales? Here are the best-in-class ecommerce website builders to get you up and running in minutes. More from Shopify Blog - Company https://ift.tt/3l5mdvT

Many countries in the Middle East have immature digital infrastructures and inefficient logistics. But a few have relatively young and affluent populations that are eager to utilize ecommerce despite the problems. This article will focus on three of the richer countries. The post Ecommerce in the Middle East: Covid Uptick appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3cgQxQ4

Shopify is an all-in-one commerce platform that makes it easy to launch your dream business and start selling to your customers, wherever they are. But that’s only scratching the surface. Find out what powerful tools and services you unlock access to once you sign up for Shopify—and how they can give your business a leg up.  More from Shopify Blog - Company https://ift.tt/3bznPuq

Audio advertising can take many forms, but at least one industry leader thinks companies should aim for host endorsements for the best return on investment. The post CommerceCo Recap: Podcast Endorsements Drive Traffic, Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2OD2UOm

What does it really mean to be an entrepreneur? The conventional definition of entrepreneurship ignores the more nuanced aspects—the passion, the grit, the desire to bring ideas to life, the drive to solve a problem. Learn how to achieve an entrepreneur mindset with advice picked just for your personality type.   More from Shopify Blog - Company https://ift.tt/30GJ2wB

Internal links benefit search engine optimization. But knowing how to use them and understanding their value is not always clear. What follows are 10 frequently asked questions for internal-link management for SEO. The post SEO: 10 FAQs for Internal Links appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2PMDBKe

Creating a storefront that serves a global audience is more important than ever, and Shopify makes it easy for you to take your business from local to global all within a single store. We break down down exactly how you can do that and make sure you do it successfully. More from Shopify Blog - Company https://ift.tt/3sWVJzc

Vineeta Singh noticed how most beauty brands in the Indian market did not cater to local consumers' needs. The heat, humidity, and monsoon season all challenged the wearability of established brands and their shades and colours were mostly formulated with lighter skin tones in mind. Vineeta dreamed of a sweeter solution and launched SUGAR Cosmetics in 2015 with cofounder  Kaushik Mukherjee . In this episode of Shopify Masters, Vineeta shares with us how she grew the brand from online only to having over 10,000 retail touch-points, and becoming an industry disruptor that raised $21 Million in Series C funding. More from Shopify Blog - Company https://ift.tt/3cd7kU5

Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China's style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe. The post Will Social Commerce Disrupt Retail in U.S., Europe? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qqIx3Z

Free resources from the design community can add value to a website. Here is a list of new tools and design elements from winter 2021. There are website and page builders, icon libraries, pattern and color palette tools, free fonts, and a template marketplace. All of these tools are free, though some also offer premium versions. The post 20 Free Web Design Tools from Winter 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3eguYln

Meena Harris launched Phenomenal in 2017 when her Maya Angelou-inspired shirt—Phenomenal Woman—went viral on International Women's Day. But it's 2021, and times have changed in many (but not all) ways. How is she evolving her brand? More from Shopify Blog - Company https://ift.tt/2Ou8RNm

How merchants pack online orders makes a difference. One needn't look any further than Apple's product packaging to understand the cherished tradition of unboxing. But packing materials are as important as the overall appearance. More than half of U.S. consumers are concerned about the environmental impact. The post Sustainable Packaging Drives Customer Loyalty appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/38i3uIc

Private labeling is a great way to sell your own custom branded products without investing in product development. Beyond building a quality brand with great marketing, it starts with finding a reliable manufacturer or supplier. Learn how to do that here. More from Shopify Blog - Company https://ift.tt/2Opr66L

Judson Morgan is a Los Angeles-based actor and director. He owns an agency that creates films and other visual content. He's also a successful ecommerce entrepreneur — with a purpose. The post Hollywood Actor, Director Finds Success on Amazon appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/30mx8aF

Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers. The post Changes to Google Ads Impact Campaign Setup appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3sO2Qdl

Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. The post 5 Content Marketing Ideas for April 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2PxYtVs

You don’t need a revolutionary new product idea to sell things online. In fact, you don’t even have to manufacture your own products to start your own ecommerce business. Becoming a reseller is a great way to start selling online without starting from square one. More from Shopify Blog - Company https://ift.tt/3bWZ76t

The technology you use to run your business should make your life easier, not harder. That’s why we’ve made it easier than ever to move from WooCommerce to Shopify—and everything you need to make the move is free. More from Shopify Blog - Company https://ift.tt/2WNtbs0

The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters. More from Shopify Blog - Company https://ift.tt/2OoTDsP

Credit card processing is expensive. "Surcharging" allows merchants to recoup some of the cost by passing a fee to customers at the point of sale. In this post, I’ll explain surcharging. I’ll address the rules and the pros and cons for merchants wishing to apply surcharges as a way of recovering processing fees. The post Pros, Cons of Credit Card Surcharges appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qlh0Bb

Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following. The post CommerceCo Recap: Is the Clock Ticking on TikTok Marketing? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3bP4x3g

Your logo represents your store, your company, and your mission. A good logo stands out and builds trust. Here is a list of logo makers and design tools. All of these are inexpensive and easy-to-use. The post 15 Easy-to-use Logo Makers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3bXnil0

Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partnership with  Charles Mullenger  of Ethos Preparedness allowed the business to   reach new consumers. In this episode of Shopify Masters, the trio shares their digital strategies and how partnership helps to scale their business. More from Shopify Blog - Company https://ift.tt/2PqJcFS

Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2021. Articles from early in the month are more likely to make the list than later ones. The post February 2021 Top 10: Our Most Popular Posts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3bHLJTm

Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on live stream shopping, email marketing, managed hosting, and artificial intelligence-powered voice assistance. The post Ecommerce Product Releases: March 1, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3sDl9ln