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Showing posts from January, 2023

How To Sell Furniture Online in 2023

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Hear from experts in the furniture industry to learn how to sell furniture online—everything from sourcing to managing inventory to marketing. Transform your idea into reality with this step-by-step guide to building your own furniture store. More from Shopify Blog - Company https://ift.tt/OdqSb8I

13 AI Chatbots for Business

ChatGPT demonstrates the stunning benefits of artificial intelligence. Many other providers offer impressive AI-driven tools for customer service, process automation, and more. Here are 13 of them. The post 13 AI Chatbots for Business appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YCiZADy

How Clevr Blends Is Shaking Up The Instant Beverage Industry

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Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry. More from Shopify Blog - Company https://ift.tt/rpoyBk6

11 Consumer Trends to Guide Your Business in 2023

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Dig into the data and explore 2023 consumer trends to help guide your marketing strategy, meet customer expectations, and future-proof your business. More from Shopify Blog - Company https://ift.tt/7g20LIi

The 5 R’s of Merchandising (for Ecommerce)

A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time. The post The 5 R’s of Merchandising (for Ecommerce) appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/apN6Pbq

2022 Holiday Shopping Wrap-up

U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend. The post 2022 Holiday Shopping Wrap-up appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/RPZstko

What Is Color Psychology? How To Use Color in Marketing

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Color psychology can influence the way shoppers feel about your brand and products. Here’s how the colors you choose can impact sales and loyalty. More from Shopify Blog - Company https://ift.tt/8k9t5Hl

How to Create an Operational Plan You’ll Actually Use

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While you may have a strategic plan that charts out your company’s direction over the course of years or even decades, true success depends on focusing all of the day-to-day operations of your business toward that end result. To do that, you’ll need an operational plan. More from Shopify Blog - Company https://ift.tt/3mwZUCp

What Is an Entrepreneurial Mindset & How Do You Develop One?

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An entrepreneurial mindset is the inner drive someone has to start a business and stick it out during challenging times. Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset. Here’s how.   More from Shopify Blog - Company https://ift.tt/fHVbPpn

How ChatGPT Drives Ecommerce Conversions

ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful. The post How ChatGPT Drives Ecommerce Conversions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/D0Hb1CI

14 Call to Action Examples (and How To Write an Effective CTA)

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How to write more effective and compelling CTAs, plus real-world examples of calls to action and tips on what you can learn from them. More from Shopify Blog - Company https://ift.tt/Yaopz4V

What is Product Market Fit? How to Find it in 6 Steps

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Learn what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to determine product market fit. More from Shopify Blog - Company https://ift.tt/G75EJF9

9 Steps to Building Community in 2023

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Explore ways to build a community around yourself, your brand, or your cause, with expert advice from founders. More from Shopify Blog - Company https://ift.tt/UiNmvHh

Ridge Wallet CEO Aims for $1 Billion Exit

Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years for $1 billion. The post Ridge Wallet CEO Aims for $1 Billion Exit appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5tzVuc9

The Key To Setting Yourself Apart In The Automotive Industry

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Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year. More from Shopify Blog - Company https://ift.tt/WyZ16dX

How To Start Your LLC in 2023 With These 5 Simple Steps

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An LLC is a hybrid business type because it combines tax and structure flexibility of a sole proprietorship with the liability and asset protection of a corporation. More from Shopify Blog - Company https://ift.tt/TeACVzY

Charts: 2023 Economic Outlook of U.S., Global Execs

Executives in the U.S. and worldwide are mostly gloomy about the broader economy but optimistic about their own companies. We tell the story in four revealing charts. The post Charts: 2023 Economic Outlook of U.S., Global Execs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vIJhTpW

Changes to Shopify’s 2023 Plan Pricing

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When Shopify was started in 2006, it was a novel product with a novel idea: to provide the best commerce tools in the world to all merchants of all sizes, to make commerce better for everyone. More from Shopify Blog - Company https://ift.tt/ab6g7SN

21 Productivity Tools for 2023

Staying organized and productive has never been easier. Innovative apps help manage time, collaboration, workflows, projects, and more. Many offer free versions for individuals. The post 21 Productivity Tools for 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SowHTaB

The Cheese Bar’s Journey From Food Truck to Seven Figures and Multichannel Success

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In this episode of Shopify Masters , we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares his key learnings in business expansion, funding, and creating memorable food experiences. More from Shopify Blog - Company https://ift.tt/LH52O9F

TikTok Ads 101: How to Create a Winning Campaign

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Learn how to create your first ad campaign on TikTok, with advice from a major independent lingerie brand. More from Shopify Blog - Company https://ift.tt/anszvWP

The 20+ Best TikTok Trends for Ecommerce Stores

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Glow-ups, slick transitions, and the latest dance craze–here’s how to find the most viral TikTok trends to inspire your next video. More from Shopify Blog - Company https://ift.tt/9sK2XSo

160+ Creator Tools and Platforms Powering Creator Businesses in 2023

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Explore the tools powering creator businesses and the key creator tools within each category—from video editors to payment processors. More from Shopify Blog - Company https://ift.tt/jPR3uVQ

Simple Steps to Mobile-first Web Design

For too long mobile websites have been scaled-down desktop versions. The result is often an awkward user experience. Mobile-first design reflects the reality of today's consumer. The post Simple Steps to Mobile-first Web Design appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2LMytGq

3 Flaws of Cost-plus Pricing

Cost-plus pricing on the surface seems straightforward. But then market forces intervene. The post 3 Flaws of Cost-plus Pricing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/70SslhA

Marketing Attribution: Seeing the Customer Journey More Clearly

Marketing Attribution Featured Image.  "What led a customer to buy from you?"  It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing. More from Shopify Blog - Company https://ift.tt/vOYbW65

Shopify App Developer Takes on Coupon Leaks

Dennis Hegstad's latest Shopify app is called Vigilance. It monitors and blocks unwanted coupon code injections at checkout, saving merchants big bucks. The post Shopify App Developer Takes on Coupon Leaks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KpajNhg

Sustainable Business Practices: 7 Ways To Turn Intention into Action

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Learn ways in which brands can act as role models with sustainable business practices—and turn good-intentioned browsers into buyers. More from Shopify Blog - Company https://ift.tt/9fULW4m

Using Google Cache for SEO

Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how. The post Using Google Cache for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4mZk3gs

Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand

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Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles , founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition. More from Shopify Blog - Company https://ift.tt/gvZhDNY

PayPal Fees: How Much Are They and How Do They Work?

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More from Shopify Blog - Company https://ift.tt/SOXExQ5

Google Ads Q&A: Budget, Keywords, Search Network

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more. The post Google Ads Q&A: Budget, Keywords, Search Network appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aSCwtGD

How To Start a Bath Bomb Business From Home (2023)

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Learn the process of making bath bombs, sourcing ingredients, and building a profitable business selling bath bombs. More from Shopify Blog - Company https://ift.tt/C2t6HEK

15 Press Release Distribution Services

Spreading the word on product launches, updates, and collaborations can be difficult. Press releases can help, especially when distributed to targeted media outlets. The post 15 Press Release Distribution Services appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/b5wH61c

Trouble Brewing for Buy Now, Pay Later Providers

Consumers love buy now, pay later programs. But after rapid growth, the industry is staggering under rising interest rates, delinquent borrowers, and overexpansion. The post Trouble Brewing for Buy Now, Pay Later Providers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ymqY5Wf

The Best Way To Prepare Your Business For 2023

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Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers . He stops by to talk about some of the big business trends founders need to be aware of in 2023, and how companies can work with the media auspiciously. More from Shopify Blog - Company https://ift.tt/hePQHFi

Equity Crowdfunding: Is It Right For You?

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The search for business financing can be endlessly frustrating. Is crowdfunding the answer? Kickstarter and Indiegogo can work well—especially if you can offer great rewards and are really good at online marketing. But there's another way to raise money from the crowd that require neither. It's called equity crowdfunding. Here's what you need ton know.  More from Shopify Blog - Company https://ift.tt/xTL5U8d

How to Stop Procrastinating: 11 Ways to Kick The Habit

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For entrepreneurs, procrastination can be detrimental to launching your idea. Learn ways to avoid procrastination, stay focused, and make progress today. More from Shopify Blog - Company https://ift.tt/Tfvmipd

Ecommerce Product Releases: January 16, 2022

This installment of our long-running series includes updates on no-code page builders, Amazon collaborations, AI-powered shipping, and more. The post Ecommerce Product Releases: January 16, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/B370T4l

How to Create a Social Media Calendar in 6 Simple Steps

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To help you get organized, we’ve put together a step-by-step guide to building a content calendar that engages, delights, and grows your audience. More from Shopify Blog - Company https://ift.tt/vTKsW2x

Does Your Business Need an AI Operator?

Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer. The post Does Your Business Need an AI Operator? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PV07oys

Entrepreneurs Are Arsonists, Says Business Coach

According to Tim Conley, a business coach, most founders prefer putting out fires in their businesses and neglecting long-term strategy. If there are no fires, they often set them. The post Entrepreneurs Are Arsonists, Says Business Coach appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mHrQTWU

Emotional Persuasion: The Key to Getting People to Do What You Want

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More from Shopify Blog - Company https://ift.tt/sEWIZmd

SEO: Can Google Crawl Your Links?

Links remain a key ranking factor for Google. But not all links are accessible. Here's how to confirm whether Google can crawl links on your site. The post SEO: Can Google Crawl Your Links? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/yvKEU9q

Sequential Retargeting After iOS 14: How Does it Work?

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Once your audience starts to grow, a sequential retargeting campaign is a better way to nurture prospects along the customer journey. More from Shopify Blog - Company https://ift.tt/92g7LUl

How Birdy Grey Upended Weddings With an Affordable $100 Dress

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Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles . More from Shopify Blog - Company https://ift.tt/E3dMKzu

What Inspires You? 9 Sources of Inspiration for Founders

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Explore sources of inspiration, learn strategies for staying inspired, and discover the spark that moves you to dream, create, and stay the course. More from Shopify Blog - Company https://ift.tt/QXBUKar

Back to Basics With Ecommerce 101

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How to Create a Photography Style Guide for Your Brand [With Examples]

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Charts: U.S. Retail Ecommerce Sales Q3 2022

Ecommerce sales in Q3 were robust, growing nearly 11% over the previous quarter and comprising roughly 15% of total retail. We tell the story in four charts. The post Charts: U.S. Retail Ecommerce Sales Q3 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/FebNS2T

10 Marketing Trends To Boost Your Business in 2023

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  Top marketing trends in 2023 include influencer marketing, push notifications, visual storytelling, blogging, mobile optimization and email marketing. More from Shopify Blog - Company https://ift.tt/QwmZuKq

The next big evolution of Shopify Flow is here

from Shopify Blog - Company https://ift.tt/yCX4r1x

8 Customer Service Channels for Ecommerce

Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each. The post 8 Customer Service Channels for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/U96184l

First Steps to Sustainable Ecommerce

Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started. The post First Steps to Sustainable Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KHehSir

Amanda Rach Lee’s Journey from YouTube to Business Owner

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Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this episode of Learn With Shopify , Amanda shares her journey as a content creator and gives advice to those who wish to follow a similar path into business.  More from Shopify Blog - Company https://ift.tt/Dq5VkoC

3 Essentials To Creating The Perfect Business Marketing Strategy

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Building a small business marketing strategy that is tailored to your customers can help your company grow its sales and expand its reach. More from Shopify Blog - Company https://ift.tt/3SLh0lz

20 New Free Commercial Fonts for 2023

We periodically profile new, compelling fonts to enhance the design of an ecommerce site. Here's the latest installment. The post 20 New Free Commercial Fonts for 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hviaqS2

5 Content Marketing Ideas for February 2023

Our monthly content-marketing-idea article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more. The post 5 Content Marketing Ideas for February 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ymebLih

20 Types of Nonprofits You Could File Under

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There are many different types of nonprofits in the IRS’s 501(c) code that a business can file under. Learn about the different types of nonprofits. More from Shopify Blog - Company https://ift.tt/XCUuK9I

The Real Value of Virtual Reality (And Why It’s Bigger Than Gaming)

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Virtual reality (VR) offers an experience more immersive than modern cinema and more interactive than console gaming. But for both consumers and businesses, its applications stretch beyond the realm of entertainment.  VR has come a long way from the cardboard headsets Google debuted in 2014, so let’s explore the state of VR in 2023, its commercial and enterprise use cases for businesses, and reasons to be excited about the future of VR. More from Shopify Blog - Company https://ift.tt/z4k9Fe3

Cryptocurrencies and SPACs Implode

In 2022, the value of cryptocurrencies and special purpose acquisition companies dramatically declined. Here's our analysis. The post Cryptocurrencies and SPACs Implode appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/umEsf2F

End-of-year Reflection and 2023 Forecast

Beardbrand founder Eric Bandholz, the host of the "Ecommerce Conversations" podcast, reflects on his company's performance in 2022 and beyond. The post End-of-year Reflection and 2023 Forecast appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lwcOEC

How to Deal With Stress: 9 Healthy Habits for 2023

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Discover how to identify the causes of stress in your life, learn stress management strategies, and gain tips for maintaining a low-stress healthy lifestyle. More from Shopify Blog - Company https://ift.tt/XFLjeKa

SEO: How to Index a Page in Google

Adding a web page to its index is Google's first step in evaluating rankings. Here's how to ensure indexation and speed it up when necessary. The post SEO: How to Index a Page in Google appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zsAu6v7

Therabody: How The Brand Became Generic for Recovery and Wellness

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Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain. More from Shopify Blog - Company https://ift.tt/68hFbMD

Boost Email Marketing Performance with BIMI

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall. The post Boost Email Marketing Performance with BIMI appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/lzcsUvY

11 Product Photography Tools to Take Ecommerce Images to the Next Level

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How to Customize Your Shopify Theme (No Coding Required)

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Tips for Sustainable Last-mile Deliveries

The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help. The post Tips for Sustainable Last-mile Deliveries appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/V3nEC0Z

A Practical Guide to Starting an Ecommerce Business

Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful. The post A Practical Guide to Starting an Ecommerce Business appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VkPCxTb

Master Customer Retention in 2023

Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond. The post Master Customer Retention in 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/exFnC5l