Shopify SEO Tips

In this episode of Shopify Masters, you’ll get a behind the scenes look at Rare Beauty, the cosmetics brand founded by Selena Gomez. Chief Marketing Officer Katie Welch shares her marketing strategies: her approach to brand storytelling, how they’ve built an inclusive community on and offline advocating for mental health, as well as future plans for Rare Beauty. More from Shopify Blog - Company https://ift.tt/EgBWVfs

Ecommerce growth in Latin America during the pandemic was among the highest worldwide. Those habits appear to be permanent. The post Ecommerce Flourishes in Latin America appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Q2L47xE

A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro. The post How to Create an Effective Press Page appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Tup0ON2

Great customer service is the new standard. Is your business keeping up? Today, we'll cover the skills, tips, and tools you need to deliver an outstanding support experience. More from Shopify Blog - Company https://ift.tt/MXh5SQv

Customer complaints can be your biggest hurdle or your biggest ally. We walk through proactive measures to reduce them and how to use the complaints you do get as powerful feedback. More from Shopify Blog - Company https://ift.tt/i2EVzBj

 Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business. More from Shopify Blog - Company https://ift.tt/fgL9TXk

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers. The post Is Musk’s Twitter a Marketing Opportunity? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zlNpE8Y

Creating a marketing message that is unmistakably, undeniably you requires consistency. Focusing on uniformity in your brand attributes and identity means everything customers see and hear from you evokes the same kind of feeling. That feeling is what sets your brand apart from your competitors. It’s what connects with customers and brings them back time and again. More from Shopify Blog - Company https://ift.tt/HGq6tDA

  Digital gift cards have emerged as a way for businesses to supplement their cash flow as communities seek out opportunities to support local businesses during the COVID-19 crisis. However, not every local business has a solution for selling gift cards. In this guide, you'll learn how to set up a simple online store to quickly start selling gift cards to supplement your cash flow. More from Shopify Blog - Company https://ift.tt/IA0sW2m

Tim Aton worked at a marketing agency running high-dollar campaigns for clients. Then a friend who owned a leather-goods company called. Here's Aton's story. The post Agency Marketer Goes In-house at Range Leather appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vXU3MoG

Learn how to to create a fun unboxing experience that delights customers and improves your retention rate. More from Shopify Blog - Company https://ift.tt/uLVkwXI

Learn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro. More from Shopify Blog - Company https://ift.tt/YbOK5tP

More from Shopify Blog - Company https://ift.tt/IQXso7O

Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history. The post SEO Tools for Assessing Used Domain Names appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/A2gamuY

With a unified commerce platform, businesses can effectively sync their online store and in-person sales. With a single view of inventory, orders, and customer data, it's much easier to keep track of what’s happening across your entire business in real-time. Best of all, customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want. More from Shopify Blog - Company https://ift.tt/eC1ritg

The International Monetary Fund projects a downturn in the global economy. We summarize in four charts research from the IMF and McKinsey & Company. The post Charts: Global Economic Conditions, Outlook appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/N9jAB52

Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece. The post AI-based Content Is the Next SEO Tool appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kb7ECBf

Contributor Chris Dobroth is a seasoned ecommerce exec, having sold goods to both B2B and B2C buyers. He shares his experiences in this quick-read post. The post My Experience Selling B2B versus B2C appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ALTn1OB

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way. More from Shopify Blog - Company https://ift.tt/mW0PREX

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration. More from Shopify Blog - Company https://ift.tt/L9dz10I

Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8xJ0IHq

Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hrEVGzC

The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain. The post 3 Up-and-coming Mobile Shopping Experiences appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eTkqmYQ

Take our entrepreneur quiz to discover your type. We’ll assess your skills, interests, and goals to give you a snapshot of your personality and tips for using it to pursue the business of your dreams. More from Shopify Blog - Company https://ift.tt/9zGU6w7

Read on to learn the top stats, trends, and best practices of mobile commerce so you can continue to increase your sales and grow your business. More from Shopify Blog - Company https://ift.tt/F3xOBK1

Mike Pfeiffer is a web developer turned YouTube entrepreneur. In 2015, he made a firearms holster at home for his own use. Then he mentioned it on his videos. Here's his story. The post DTC Holsters Are a Last Line of Defense appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LEdPZHO

Everyone should have a mentor in their career, just like good friends who support you through life’s ups and downs. Learn how to find the right mentor for your business in this article. More from Shopify Blog - Company https://ift.tt/PbXvQdq

Site speed is key to ecommerce success. It directly influences your conversion rates, repeat business, and search engine rankings. And with recent changes to Google Search ranking, a fast load speed for your website is even more important as a competitive edge. More from Shopify Blog - Company https://ift.tt/J9pYVTH

Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving. The post 3 Tools to Build, Validate Schema Markup appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/BmGoIMi

Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers. More from Shopify Blog - Company https://ift.tt/QDbonEf

Despite the global economic downturn, investments in manufacturing technology remained stable in Q2 2022. The use of 3D printing is growing. The post Charts: Trends in Manufacturing, 3D Printing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PNlIGeT

There are more than a few ways to waste time on the internet. But if you use it effectively, the web can help you to focus on your work, save money, become more efficient, and protect your personal information. Enter Google Chrome — by far the most popular web browser … More from Shopify Blog - Company https://ift.tt/nBufS0m

Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022. The post 20 Top Social Media Networks of 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XUYuvSV

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/u2WSqBD

  Michelle Feeney is responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. In 2017, she launched her own vegan, cruelty-free, and sustainable fragrance brand Floral Street.   More from Shopify Blog - Company https://ift.tt/rioyl9P

You’ve found a product you want to sell and your online store gets a handful of sales each week. Now, you want to step on the gas and increase sales. But there’s a finite amount of time in the day. Where do you start? This guide shares techniques bound to increase sales—and they don’t take a lot of time to implement. More from Shopify Blog - Company https://ift.tt/cUC1Tsz

Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best, we've put together a 27-point checklist to make this holiday shopping season your biggest (and most profitable) yet. More from Shopify Blog - Company https://ift.tt/u9DBVHk

This installment of new services that could help merchants includes updates on shipping and fulfillment, sales tax, digital advertising, mobile commerce, and more. The post Ecommerce Product Releases: October 17, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mfIeVn3

The Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify. More from Shopify Blog - Company https://ift.tt/1wQNrnS

from Shopify Blog - Company https://ift.tt/86ikwNs

Consumers responded to Amazon's Early Access Prime event, but not for holiday shopping. Here's our recap. The post Shoppers Buy Necessities, Not Gifts, in Amazon’s October Event appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/czZ8VKa

You probably have a business idea or three rattling around in the back of your mind. He re are some key questions and building blocks to help you navigate the development process of will turning your good idea into a successful business. More from Shopify Blog - Company https://ift.tt/1JdsoFz

The first step in starting a dropshipping store is choosing a niche. A niche helps you build an audience, influences your marketing and content efforts, and makes it easier to create better products for your ideal customers. Here’s how to find a dropshipping niche today. More from Shopify Blog - Company https://ift.tt/5kL6DoM

Advertisers no longer have to create ads and extensions separately. We explain. The post New Google Ads Setup Streamlines Extensions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/i1toYV7

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies. The post Ballet Dancer Shifts to Photo, Video Creator appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/e9twyKE

In 2020, it became clear to business owners that customers are shopping more online. That means it’s time to invest in your online presence and build your business website. Here’s how to build one. More from Shopify Blog - Company https://ift.tt/duwXvOn

What is a persona? Our guide to the different types of persona, what makes a good persona and how to create a persona. More from Shopify Blog - Company https://ift.tt/VYk0X8i

An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task. The post 5 Tools to Extract Data from Google’s SERPs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XRiGZhU

Propeller Coffee has always done a lot of things at once. Just look at their headquarters—a 10,000-foot-space near downtown Toronto that has a roasting facility, café, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach. More from Shopify Blog - Company https://ift.tt/6EMuAsz

Have a business idea but aren't sure how to validate market demand for it? This post will show you step-by-step how to run a market evaluation. More from Shopify Blog - Company https://ift.tt/NDnLRI7

Learn 10 of the best pre-launch marketing strategies to launch a new business or product successfully.   More from Shopify Blog - Company https://ift.tt/SYL0Kuz

Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity. The post Build a Cyber Monday SMS List Now appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mA7LXJ6

  Managing US sales tax is complicated, which is why we’re committed to making it better. Shopify Tax is bringing brand new features to your admin that will make it easier to collect the right amounts at the right time, and know where your business is liable. More from Shopify Blog - Company https://ift.tt/OCgeUpy

Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview. The post Reducing the Environmental Impact of Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eQMYla1

Learn the key steps to product packaging design, with tips and examples to create the best product packaging for your brand. More from Shopify Blog - Company https://ift.tt/359YkQe

Anyone who sells in-demand or trending products for a living, online or offline, should know these six ways to use marketing psychology to drive sales. More from Shopify Blog - Company https://ift.tt/YpumSik

Selling alcohol online has potential. However, U.S. laws and regulations are stringent around the subject. We explain. The post Alcohol Selling Online Is Complicated appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/CasUxny

In this episode of Shopify Master s, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following.  More from Shopify Blog - Company https://ift.tt/ws12OYy

Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Learn how to find the right price in this article. More from Shopify Blog - Company https://ift.tt/e0p9TsN

Prepare your business for the holiday rush with this shipping guide. It covers how to create a seamless customer-first shipping experience during a busy sales period, including how Shopify Shipping, Local Delivery, and Local Pickup can help you ship more quickly and efficiently. More from Shopify Blog - Company https://ift.tt/oW8fRbL

Turns out, there are some common financial missteps almost all founders reported making in their first year. We share their biggest mistakes—and their advice to new entrepreneurs. More from Shopify Blog - Company https://ift.tt/KJDByz8

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bkT8woj

Amazon's Community Lending is one of many loan options for small and mid-sized sellers. Here's a rundown, with pointers to consider. The post Financing Options for SMB Ecommerce Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vkA25wu

This holiday season, take advantage of the shopping rush with Black Friday Shopify apps that help you get more done, attract more customers, and fulfill orders more smoothly. More from Shopify Blog - Company https://ift.tt/USwT5Q9

Here is a list of content management systems for creating websites, managing media, organizing mailing lists, facilitating online stores, and more. The post 16 Free Open-source Content Management Systems appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Sohj1p3

We evaluated the best ecommerce website builders specifically for small businesses based on four criteria: price point, ease of use, amount of features, and level of customization offered.  More from Shopify Blog - Company https://ift.tt/QFgt6Lj

Sometimes the hardest part of entrepreneurship isn't starting a business, it's knowing where to go next. Check out our guide to the most important milestones to hit in your first year of business. More from Shopify Blog - Company https://ift.tt/MSBqRha

Supply.co is a direct-to-consumer seller of razors and shaving supplies. Co-founder Patrick Coddou has just sold the company, having survived the iOS 14.5 debacle. Here's his story. The post Supply.co Founder on Selling the Business appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/f2EN1ou

Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings. The post 7 Steps to On-site Video SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/J4V7eQm

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by 20% each year.  More from Shopify Blog - Company https://ift.tt/qr67wVS

Fancy product photoshoots can be intimidating—lots of people, tons of equipment, and a big budget. But natural lighting can be your best friend in a product photography shoot—and it’s free. More from Shopify Blog - Company https://ift.tt/4XaLnSm

Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer. The post Retail Apocalypse Reversal? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/a1HGyiO

The pandemic-driven shift to online grocery pickup is not declining. That's according to two recent surveys. We explain in four charts. The post Charts: Online Grocery Delivery Trends appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/iRo4atF

Starting a kid-friendly business is a fun family activity that has learning baked in. Plus, it’s a way for kids to make money to save for college—or Nerf Blasters. Here, we’ll share 12 small business ideas for kids to start from home. More from Shopify Blog - Company https://ift.tt/TBR1zEn

Your business structure impacts personal liability, how you’re taxed, and more. More from Shopify Blog - Company https://ift.tt/Ml3FKPx

Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 25 best website designs should give you ample inspiration. More from Shopify Blog - Company https://ift.tt/3xbaqiG

There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer some inspiration, we’ve compiled a list of 50 inspirational stores that are making a difference in different industries and communities. More from Shopify Blog - Company https://ift.tt/v3GZxME

Ecommerce product recommendations are increasingly powered by machine learning. We explain three such models and suggest implementation tactics for small businesses. The post How AI Powers Ecommerce Recommendations appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ciG4wn0

A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain. The post The 5-part Social Media Sales Funnel appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/K0trkI3

In this episode of Shopify Master s, we’re in London, UK, chatting with Edwin Broni-Mensah , founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to supply drinking water. Edwin shares his launch journey, tips for applying to incubators, and how he balances profitability with social impact.  More from Shopify Blog - Company https://ift.tt/br8OBA9

More from Shopify Blog - Company https://ift.tt/Q4xeL2s

How can you take good product photos on a budget? In this guide, Co-founder of Product on White Photography Jeff Delacruz walks you through how to shoot professional photos for your business. More from Shopify Blog - Company https://ift.tt/YgfOmW0

Twice monthly we publish a list of new services, updates, and collaborations that could help merchants. This installment includes updates on visual search, artificial intelligence, international shipping, and more. The post Ecommerce Product Releases: October 3, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rU96XWV

Concerns about sustainability vary depending on age, gender, and location. Research shows merchants have different perceptions than consumers on the topic. The post What Motivates Consumers to Shop Sustainably? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JQBgxum

A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started. The post Should Ecommerce Brands Sell via Dealers? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/A3EThU2