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Showing posts from February, 2023

The 11-Step Guide to Facebook Marketing for Ecommerce

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Learn how to use Facebook marketing to build brand awareness, drive traffic to your website, and generate sales. More from Shopify Blog - Company https://ift.tt/ZUbo0Er

Talking Shop with the Eyewear Designer Who Styled Lizzo

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Kerin Rose Gold battled a 10-year illness before she found her passion: crystallized eyewear and accessories. Now, her celeb-endorsed business A-Morir is loved by Rihanna and Lizzo. More from Shopify Blog - Company https://ift.tt/dVIQpH5

Charts: Fastest Growing Global Marketplaces

Online marketplaces sell more than consumer goods and include homes, cars, services, and more. Here's our rundown of fast-growing global marketplaces. The post Charts: Fastest Growing Global Marketplaces appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/V4pRqJj

370+ Best Instagram Hashtags To Get More Likes in 2023

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Looking to get more engagement on your Instagram posts? Check out these 370+ top and trending Instagram hashtags for industries such as food, fashion, travel, photography, and more. More from Shopify Blog - Company https://ift.tt/oTrJyB0

How Affiliates Address Google’s Product Review Updates

Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3o74j2y

Build Black: How the Creator of Hella Awkward is Rewriting Her Family’s Future

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Brittane Rowe, along with two co-founders, launched her card game Hella Awkward to spark conversation. Learn how she achieved her goals through building community. More from Shopify Blog - Company https://ift.tt/OnHGwv1

11 Podcast Platforms to Host, Distribute, Monetize

By 2024 500 million folks worldwide will listen to podcasts annually. Here are 11 comprehensive platforms to host your episode files, distribute them across the internet, and monetize them with ads, donations, and subscriptions. The post 11 Podcast Platforms to Host, Distribute, Monetize appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dNVUJDz

What Is a CDN and How Do CDNs Work?

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What is a CDN and how does it work? Read our complete guide to Content Delivery Networks (CDNs) and learn how to choose the right CDN for your business. More from Shopify Blog - Company https://ift.tt/BcvdRNe

AI Chat and Keyword Research

ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more. The post AI Chat and Keyword Research appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XgjtJOD

Conversion Rate Optimization: The Complete Guide (2023)

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Would you be happy to turn more visitors into customers? Of course you would. That’s why we compiled the latest 20 conversion rate optimization (CRO) tactics in this beginner’s guide. Learn how to calculate CRO, run A/B tests, and optimize your store for more sales. More from Shopify Blog - Company https://ift.tt/e6h4B7c

Instagram Influencer Marketing: A Complete 2023 Guide

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Instagram influencer marketing can seem pretty intimidating (and expensive!). Fortunately, it can still work for you as an entrepreneur. Learn how to find and work with affordable Instagram influencers, with tips for running a successful campaign. More from Shopify Blog - Company https://ift.tt/YI7BA5m

How to Stay Motivated: 12 Strategies for Entrepreneurs (2023)

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How do you stay motivated to work in a pandemic? To stay active when you’re low on sleep? To keep running your business when sales are low? Your personality type may unlock the secrets to what keeps you going. Take the quiz to explore ways to stay motivated in work—and life—based on your Founder Sign. More from Shopify Blog - Company https://ift.tt/uOJVeXa

Profit from Paid Acquisition Key for Ecom Owner

Zack Stuck acquires and launches ecommerce companies. His top rule? Customers acquired from paid campaigns must be immediately profitable. The post Profit from Paid Acquisition Key for Ecom Owner appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Be7fLKh

Is Reddit Open for Business?

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted. The post Is Reddit Open for Business? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9eRcX2z

Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

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Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the US, so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business. More from Shopify Blog - Company https://ift.tt/swkDTFr

SEO: 3 Tools to Find Related Keywords

Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings. The post SEO: 3 Tools to Find Related Keywords appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SUH07Mv

Ecommerce Copywriting: How To Write Words That Sell (2023)

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There’s much more to copywriting than listing your product’s best features. The secret to high-performing copy? Listen to your best prospects. More from Shopify Blog - Company https://ift.tt/Splza6m

What Is Conversational Commerce? Definition and Guide

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Conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium . It refers to the intersection of messaging apps and shopping. More from Shopify Blog - Company https://ift.tt/JitWREu

How Entrepreneurs Can Win in a Time of Uncertainty

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Where there is uncertainty, Harley Finkelstein sees opportunity. Shopify’s president explains why this is the year of the entrepreneur, and offers tips for success for 2023 and beyond. More from Shopify Blog - Company https://ift.tt/aVyTvNH

20 Free Ecommerce Icon Sets

Professional icons can engage shoppers and assist in navigation, checkout, and more. Here's our all-new update of ecommerce icons for most every need. The post 20 Free Ecommerce Icon Sets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/U58lgxI

Carbon Removal: How Shopify is Leading the Charge on Corporate Responsibility

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What is carbon removal and how does it work? Explore carbon removal technologies and learn how Shopify is leading the charge on corporate responsibility. More from Shopify Blog - Company https://ift.tt/eLCfOH1

9 Ways to Grow Repeat Buyers

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term. The post 9 Ways to Grow Repeat Buyers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kpuEX0C

How to Optimize for AI ‘Answer Engines’

The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs. The post How to Optimize for AI ‘Answer Engines’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gsNVo5I

How To Network Like a Pro: 14 Networking Tips for 2023

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No matter what field you work in—whether you’re a student, a freelancer, a full-time employee, or an entrepreneur—knowing how to network effectively can open doors for you. More from Shopify Blog - Company https://ift.tt/BpfV9u8

Can Fast Fashion Ever Be Sustainable?

Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating. The post Can Fast Fashion Ever Be Sustainable? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fTkMHEG

HTS Codes: Everything You Need To Know

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HTS codes are important to your business for importing your products into the United States. Learn where to find them, what they mean, and how to use them. More from Shopify Blog - Company https://ift.tt/xcyGnRQ

Facebook Video Ads Guide: How to Create Scroll Stopping Ads

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Facebook and video are a match made in heaven. Here’s how to create a video ad, with 10 examples to inspire your next campaign. More from Shopify Blog - Company https://ift.tt/I4LPyXh

What Is The Best Time To Post on Tiktok in 2023?

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Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement. More from Shopify Blog - Company https://ift.tt/PIviVfg

The Rolex of Nutritional Supplements

Mike Tecku sold his successful Amazon stores, retired, and became bored. His latest venture is Momentum, a maker of nutritional shakes, which he calls "the Rolex of supplements." The post The Rolex of Nutritional Supplements appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6UGxhwu

How to Create Snapchat Ads in 5 Steps

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Want to connect with Gen Z shoppers and drive mobile sales? Learn how to run engaging Snapchat ads that find new customers, plus tips and examples from brands doing it right. More from Shopify Blog - Company https://ift.tt/GH4piCv

When Is the Best Time to Post on Instagram? (2023 Guide)

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We compiled research to find the best time to post on Instagram. Plus, tactics for how to find out when your audience is most engaged. More from Shopify Blog - Company https://ift.tt/vKGAfmy

Tools to Create, Optimize Meta Descriptions

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings. The post Tools to Create, Optimize Meta Descriptions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/up9cnzy

Homeboy Employs Former Gang Members. Here’s Why You Should Too.

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Even nonprofits are on Shopify. In this episode of Shopify Masters , CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café. More from Shopify Blog - Company https://ift.tt/J1TEQql

Here Are the Top Features of the 6 Best Newsletter Software

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There’s a lot of newsletter software on the market, each with its own suite of features. Here are 6 of the best newsletter programs and what to look for. More from Shopify Blog - Company https://ift.tt/B9OiNYH

Charts: Top Global Marketplaces by Number of Visits

In this week's charts, we graph the top marketplaces — globally and in select countries. The post Charts: Top Global Marketplaces by Number of Visits appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GnkBLNV

Ecommerce Product Releases: February 15, 2023

This installment of our twice-monthly series includes updates live video commerce, shipping services, social commerce, and more. The post Ecommerce Product Releases: February 15, 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aer0gJY

Updates to Performance Max Improve Transparency

Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit. The post Updates to Performance Max Improve Transparency appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pZSNjPf

Build Black: Why Range Beauty’s Founder Created Inclusive Cosmetics for Reactive Skin

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Alicia Scott felt boxed out of the beauty industry, struggling to find brands to cater to her skin color and type. In response, she launched inclusive makeup brand, Range Beauty. More from Shopify Blog - Company https://ift.tt/WlvXUSx

Building Different Streams of Income as an Artist

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters , Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income. More from Shopify Blog - Company https://ift.tt/479RV5O

6 Customer Service Examples from Online Retailers

Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences. The post 6 Customer Service Examples from Online Retailers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QWvs0VT

11 Surprising Jobs For Entrepreneurs—From Beekeeping to Banking (2023)

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Meet 11 entrepreneurs who found their start in the unlikeliest of places and used skills learned on the job to help them launch their businesses. More from Shopify Blog - Company https://ift.tt/ihsBzFj

16 LinkedIn Groups for Entrepreneurs

LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more. The post 16 LinkedIn Groups for Entrepreneurs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rcXA1Sm

What is Digital Marketing? Definition + 11 Strategies for 2023

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Digital marketing is the key to standing out in 2023. Use strategies like email marketing, social media marketing, SEM, and SEO to promote your products. More from Shopify Blog - Company https://ift.tt/jPRGUvg

What Is Market Analysis: 3 Core Elements Every Business Needs

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Your market analysis validates demand and helps you understand where you fit in the competitive landscape. More from Shopify Blog - Company https://ift.tt/cGqBuZ9

Business Proposals: How To Write One and Where to Find Templates and Examples

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Here’s our guide to writing a winning business proposal.  Learn which sections to include, how to reach out to prospective clients, and where to find templates and examples. More from Shopify Blog - Company https://ift.tt/IN7ftkh

AI Won’t Kill SEO, but Plan Anyway

AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity. The post AI Won’t Kill SEO, but Plan Anyway appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/o6IPTYb

How To Use (Meta) Facebook Ads Manager: A Guide for 2023

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The Facebook Ads Manager can be an overwhelming place. Here’s how to navigate it, create campaigns, and track ad performance. More from Shopify Blog - Company https://ift.tt/Ngq3KOU

6 Daily Videos Drive DTC Sword Seller

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date. The post 6 Daily Videos Drive DTC Sword Seller appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/G8zw5KT

The Best Free Digital Marketing Plan Template (2023)

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A free downloadable marketing template plus a guide for how to use it to help you kick your marketing strategy into high gear. More from Shopify Blog - Company https://ift.tt/6wgyKlG

Grow Your Business Globally With Shopify Markets

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Global is the new default. Introducing Shopify Markets: our new multi-country commerce solution that helps you sell to anyone on the internet—all from a single store. More from Shopify Blog - Company https://ift.tt/OcGw1Zn

Introducing the new and improved Shopify Mobile App: Enhanced features and improved experience

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Use Shopify’s mobile app to create and customize your online store, connect with customers wherever they are, and keep your finger on the pulse of your performance from anywhere. More from Shopify Blog - Company https://ift.tt/DvxVorP

Shopify Editions: Introducing a higher-converting store checkout, easy to use localization tools, and the most merchant-friendly fulfillment network ever

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Learn about the 100+ new products, features, and updates released at Shopify Editions, Winter ’23 to help you do more with less and ensure your brand is built to last.  More from Shopify Blog - Company https://ift.tt/QGIVuT9

8 TikTok Content Ideas for Merchants

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. The post 8 TikTok Content Ideas for Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jtQUCzu

The Plant-Based Chicken Brand Taking Over LA

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Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry. More from Shopify Blog - Company https://ift.tt/pkEOJMd

See How HAPP Brand Used Shop Promise To Increase Conversions by 10%

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HAPP Brand’s founder was shopping for a baby shower gift when she realized she was having difficulty locating diaper bags that were both functional and fashionable. More from Shopify Blog - Company https://ift.tt/baReF5B

SEO: Canonical Tags Dos and Don’ts

Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals. The post SEO: Canonical Tags Dos and Don’ts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9tjyQFD

Build Black: Two Friends Served a College Business Idea Shady Side Up

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Two friends had the idea for a sunglasses business while they were still in college. Years later, they brought that dream to life, launching lifestyle brand Shady Side Up. More from Shopify Blog - Company https://ift.tt/bpUDvY4

How to ace returns management with Shopify

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Shopify’s built-in tools can help you design a returns management process that’s simple, reliable, and focused on your customers’ needs. More from Shopify Blog - Company https://ift.tt/A9ObVl2

Getting Started with Live-stream Selling

Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way. The post Getting Started with Live-stream Selling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hZ6aubW

4 Ecommerce Growth Levers

Ecommerce success depends on compelling products that consumers want to buy. Beyond that are critical foundational levers — technology, people, content, and money. The post 4 Ecommerce Growth Levers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QNpHEjY

Why the Best Time to Start a Business is During a Recession

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Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters , Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same. More from Shopify Blog - Company https://ift.tt/CYouKyq

What Is an Entrepreneur? 6 Reasons To Become One Today (2023)

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Explore the meaning of entrepreneurship, what it takes to be a successful entrepreneur, and how you can leverage your unique strengths to pursue your own path to being a boss.   More from Shopify Blog - Company https://ift.tt/Imnd7QM

Email Marketing Is Like Dating

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SUXJ7Yb

5 Content Marketing Ideas for March 2023

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3jFw9RA

What Are E-checks And How Do They Work?

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Processing e-checks via the automated clearing house (ACH) is faster and more secure than handling paper checks. More from Shopify Blog - Company https://ift.tt/DwNn9oV

YouTube Ads for Beginners: How To Successfully Advertise on YouTube

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Here’s a guide to the different types of YouTube ads and how to set up your first campaign. More from Shopify Blog - Company https://ift.tt/Ocb3eGD

Maker of Apple Watch Bands Looks to Diversify

Braxton Manley launched Braxley Bands in 2017 from a college project. He's now selling internationally and looking to diversify his product line. The post Maker of Apple Watch Bands Looks to Diversify appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eKynglH

Introducing UPS to Shopify Shipping in Canada

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Merchants fulfilling orders from Canada can now buy and print discounted shipping labels from UPS—right in the Shopify admin. Adding UPS to the platform brings our merchants new shipping services, flexible options, and more savings. More from Shopify Blog - Company https://ift.tt/7Og4uAa

6 Ways Small Businesses Are Supporting the Unhoused Population

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From a team providing free mobile laundry services to an arts program that helps at-risk youth, these founders are giving back and tackling a global issue. More from Shopify Blog - Company https://ift.tt/knhRN19

25 Ways for How to Promote Your Business in 2023

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Here are 25 ways to promote your business and drive more sales, complete with examples and resources for getting started. More from Shopify Blog - Company https://ift.tt/0hK4Nb7

Business Model: What It Is, Types, and Examples for 2023

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How can entrepreneurs build a sustainable business and ensure competitive advantage? It all starts with your business model. Learn about the most innovative types of business models, with examples and insights from companies using them. More from Shopify Blog - Company https://ift.tt/GAb7Jq9

Readability for SEO: Myths and Reality

A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor. The post Readability for SEO: Myths and Reality appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vZhopIw

From Fairs to Big Retailers: How to Scale Your Craft

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P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles , founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things. More from Shopify Blog - Company https://ift.tt/iOTLXSF

Greenery Unlimited Blooms Into a 6-Figure Business With Shopify Fulfillment Network

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Learn how one of the first online plant businesses, Greenery Unlimited, was able to make its mark in commerce with Shopify Fulfillment Network. More from Shopify Blog - Company https://ift.tt/GjLezCp

Ecommerce Product Releases: February 1, 2023

This installment of our long-running series includes new services for digital wallets, in-video search, shipping, SEO, headless development, omnichannel fulfillment, and more. The post Ecommerce Product Releases: February 1, 2023 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/asv82fP

Disclosure Rules for Alcohol, Cannabis Sales

Online sellers of alcohol and marijuana face a slew of disclosure requirements, such as permissible age, allowable products, shipping restrictions, and more. The post Disclosure Rules for Alcohol, Cannabis Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AHJIzER