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Showing posts from July, 2020

1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder

I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me. The post 1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ggTj8B

July 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in July 2020. Articles from early in ... The post July 2020 Top 10: Our Most Popular Posts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2XeoPwE

50 Exceptional Shopify Stores to Inspire Entrepreneurs

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There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer a jolt of inspiration, we’ve compiled a list of 50 inspirational stores that are making a difference in different industries and communities. More from Shopify Blog - Company https://ift.tt/2Itmneq

Comfortable Being You: How RUBIES Form-Fitting Wear is Supporting Transgender Youths

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When Jamie Alexander started browsing for swimwear for his 11 year-old transgender daughter, Ruby, he was surprised by the lack of options. So he launched his own business selling form-fitting wear for trans girls.  More from Shopify Blog - Company https://ift.tt/2DkU81P

Amazon, with Demand Surging, Transitions FBA

Amazon is experiencing a dilemma that other ecommerce companies wish they had: a demand that exceeds supply chain infrastructure. In a note in mid-July, Amazon told sellers using Fulfillment by ... The post Amazon, with Demand Surging, Transitions FBA appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fhty6O

Inject New Life into Old Content

Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again. The post Inject New Life into Old Content appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2XaBDE2

How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report

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Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours. More from Shopify Blog - Company https://ift.tt/2DeXqU8

8 Ways to Drive Product Sales on Instagram

More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience. The post 8 Ways to Drive Product Sales on Instagram appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2CPI0WM

The Big Plans of One Small Business Owner—and the Diagnosis that Won’t Stop Her

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At just 24 years old, Keisha Greaves discovered she had limb-girdle muscular dystrophy. As the symptoms began to progress, she thought her dream career in fashion would never be realized. Now, she runs her own t-shirt business, Girls Chronically Rock, and inspires young people in the disability community to follow their own dreams. More from Shopify Blog - Company https://ift.tt/2X52kKi

Lessons from 20 years of ecommerce

My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me. It was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business. The post Lessons from 20 years of ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3f5Fybx

23 Useful, Free Plugins for WooCommerce

The WooCommerce plugin launched in 2011, enabling users to turn their WordPress sites into ecommerce storefronts. Today, approximately one-fourth of all online stores use WooCommerce, which is now owned by Automattic, parent of WordPress. Here is a list of useful plugins to enhance your WooCommerce store. The post 23 Useful, Free Plugins for WooCommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2veHTOa

Best of Both Worlds: Ethical Fashion Label and YouTube Success

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Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. More from Shopify Blog - Company https://ift.tt/30N8a4g

SEO How-to, Part 9: Diagnosing Crawler Issues

Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it. This is the ninth installment in my “SEO How-to” series. The post SEO How-to, Part 9: Diagnosing Crawler Issues appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/304zY5a

The Hero-Hub-Help Content Marketing Strategy

A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer. The post The Hero-Hub-Help Content Marketing Strategy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2CUBU7p

Blogging For Shopify – A Simple But Powerful Strategy

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Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video.... Like I was trying to hear from EcoMS SEO, what is the best blogging strategy for Shopify. Just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button or head on over to our private Facebook group. Link in the description. Plenty of great discussion going on over there about shopify SEO. So we have a pretty simple method, but it's a strategy on how we actually use our blog within our Shopify store. So some people like to have their blog on a sub-domain, maybe on a WordPress site. We like to keep our blog, a lot of the times, on the Shopify site itself. You just have that domain power and that domain authority that's already there within your core domain. Sometimes when you move your blog to a sub-domain, you've got to build up all that authority. Even though th

Building Deeper Shopify Schema Entities

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Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video.... Hey guys, Jono here from Ecom X SEO, getting creative with your Shopify store homepage schema. Just quickly if you haven't subscribed to our YouTube channel yet, hit the subscribe button or head on over to our private Facebook group and check on over the great discussion over there. Now also, just recently we have opened up our Shopify X SEO version 2 course on-page and off-page. A free trial there, so you get the first 11 modules for free. You can see whether that course is for you. Just in this video today, I just wanted to go through how you can get a little more creative with your schema that you add to your home page on Shopify. If you've been following some of our videos or you're in some of our courses, you know we like to delve a little bit deeper into schema on the homepage. We use organization schem

Do FAQ Snippets Help Shopify Pages Rank?

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Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video.... Hey guys, John here from Ecomics SEO, can you use frequently asked question, structured data and snippets on Shopify collection pages and get results? I just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button and also head on over to our Facebook group where there's plenty of great content discussion going on in there. So just wanted to work through a bit of a test we've been doing on one of our product pages in one of our Shopify stores and this particular term. So I'm just going to go through the context of it. So, what I wanted to test was can we have frequent FAQ snippets or structured data on the collection page? Will we get results, will that cause any problems, will it actually show up in the SERPs, et cetera? Shopify is a little different as you kno