Shopify SEO Tips

Promotional discounts can motivate potential buyers and otherwise drive sales. Here is a list of promotional plugins for WordPress merchants. The post 15 Discount and Promo Plugins for WordPress appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GmaC8Yo

MiiR is a premium stainless steel drinkware company that crafts beautiful products for coffee, beer, wine and food. But they’re also a philanthropy-based business that has donated over $3 million dollars to non-profit organizations that have impacted over 100,000 people. More from Shopify Blog - Company https://ift.tt/w7FEZhx

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics. The post How to Find Content Topics for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rFmaHsC

Post-pandemic investments soar for many European startups. Here are nine notable ecommerce-related companies valued at more than $1 billion. The post 9 Europe-based Ecommerce Unicorns appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XC96W1k

Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery. The post ‘Impossible Sleep’ Makes Sleep Possible appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PbL5GVs

Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center. The post Will Amazon Convert Shipping Expense into Profit? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/cIFO6gB

Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post. The post SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Cw9g1zq

Angelina Ly launched her company Fireflyslime when she was just 14 years old in middle school. Five years later, she’s grown her slime business to over $100,000 in annual revenue using social media and influencer marketing to create hype-worthy product drops that frequently sell out her product lines. More from Shopify Blog - Company https://ift.tt/m4eoNIL

The war in Ukraine will slow global economic growth and accelerate inflation. That's according to the new "World Economic Outlook" by the International Monetary Fund. We address in four charts. The post Charts: Impact of Ukraine War on World Economy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/TXQ0dFD

There’s something built into the DNA of entrepreneurs that allows them to see opportunity everywhere, even in tragedy. We spoke to six founders who faced everything from fire to near bankruptcy, and built or grew their businesses from the ashes. Here, they share their hard-earned advice on how to start over. More from Shopify Blog - Company https://ift.tt/MP4pLoR

When the 2008 financial recession hit, US Army vet Carl Churchill and his family lived on dwindling emergency savings, selling their possessions to stay afloat. Then, he and his wife, Lori, cashed out their 401(k) to launch Alpha Coffee. This is Carl’s starting over story, in his own words. More from Shopify Blog - Company https://ift.tt/DVBXhHA

Sylvia Ng was in her prime, a young mother with a successful career as a tech executive, when she received the news: she had breast cancer. In the aftermath of treatment, Sylvia launched Amidira, a cancer care gift box brand, in the hopes of supporting others going through similar experiences. This is her starting over story, in her own words. More from Shopify Blog - Company https://ift.tt/CV7N8FG

A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common. The post 7 Reasons Why Marketing Emails Fail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Gkmf917

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Behind every brand is a brand strategy, which helps inform the different choices you make as a business. These are the different elements of a compelling brand strategy, and why each one uniquely contributes to building a strong brand. More from Shopify Blog - Company https://ift.tt/427mRbN

A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog. The post 13 Platforms for Blogging appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/To8zpus

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022. The post Advertising Trends from Top DTC Brands in 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/tBLb7zF

After falling during the pandemic, lipstick sales are on the rise once again. Here’s how one beauty brand is handling the trend. More from Shopify Blog - Company https://ift.tt/0HwVO41

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing. The post Fed-up Toy Company Responds to Knock-offs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0mPhnew

We often see the polished storefronts and spaces of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek at the workspaces where the real work happens. More from Shopify Blog - Company https://ift.tt/WuCwZs6

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ZmY1kpM

Chatting with this bold sauce business about identity, community, and support for Asian American and Pacific Islander entrepreneurs. More from Shopify Blog - Company https://ift.tt/jEo68yv

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier. The post How Keyword Clustering Powers SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ySYFIt3

Artificial intelligence is transforming industries worldwide. In this week's charts, we address Q1 2022 AI funding, deal size, regional activity, and more. The post Charts: State of AI in Q1 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0hdF7uM

After the unexpected death of her husband, Trisha Trout was faced with mounting bills. Her husband was the breadwinner and had managed finances for the family. Trisha sold everything and transformed her soap making hobby into a business to support herself and her sons. This is her story, in her own words. More from Shopify Blog - Company https://ift.tt/WETqfcL

This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more. The post Ecommerce Product Releases: May 15, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UClH94F

The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions. The post Web Design for Everyone Pleases No One appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GTQh0oK

Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers. More from Shopify Blog - Company https://ift.tt/JkoaGX7

We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More from Shopify Blog - Company https://ift.tt/6XUnqmG

Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more. The post Top 15 Brands on Instagram, for Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/cNJKUXy

Shopify's acquisition of fulfillment company Deliverr will help it compete with Amazon and will otherwise jumpstart stalled growth. The post Shopify Buys Logistics Company Deliverr appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/yNYqGHp

Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more. The post 14 New and Updated Online Video Tools appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aYRTi7s

Thanh Pham is the founder of Asian Efficiency, a productivity training company that helps people at work and in life. He believes building in-person connections and nurturing relationships naturally enhances productivity. The post Efficiency Pro: Happy People Are More Productive appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UqOTahv

Ask Nik is an advice column by Nik Sharma on all-things entrepreneurship. In this column, Nik discusses tips and tricks to optimize your online store for first impressions and repeat customers. More from Shopify Blog - Company https://ift.tt/PAX7vIM

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale. The post Google Topics Resembles Contextual Advertising appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OsvNACy

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational. The post 3 Keyword Tools for Search Intent appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fG2CVY9

Busy entrepreneurs often face stress, wearing many hats as they launch and grow businesses, often on their own. Stress is the enemy to wellness, as it often impacts not only mental health but the physical as well. Browse more than 25 wellness resources, from podcasts to community programs, to help you keep tabs on your well-being and show up for your business. More from Shopify Blog - Company https://ift.tt/5FDOn1N

Stacey Moss’s business was an extension of herself. She built Moss Botanicals slowly and on her own terms for over a decade. Then it all burned to the ground in a California wildfire. This is her story of starting over, in her words. More from Shopify Blog - Company https://ift.tt/eMPZ8qQ

Non-fungible tokens are digital representations of any asset as verified by blockchain technology. The global market for NFTs is proliferating. We tell the story in four charts. The post Charts: Global Funding of Non-fungible Tokens appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/wl16Qh4

A good employee compensation plan will provide near and long-term value to workers. The plan could have components that are guaranteed and performance-based. The post Employee Compensation Options, Near and Long-term appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SgV5Ykz

Amazon posted a Q1 2022 net loss, its first since 2015. Contributor and financial guru Marcia Kaplan looks at the numbers. The post Rivian Write-down Moves Amazon to Q1 2022 Net Loss appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pa2CYIK

Ben Amanna was endlessly bullied as a kid. At the age of 12, Ben turned to boxing as a safe haven. He became immersed in the world of boxing—from starting a boxing club and winning national championships to promoting live matches and exploring the business side of boxing. Ben’s expertise in the space allowed him to identify a gap in the athletic clothing market: sportswear for the boxing lifestyle. A serial entrepreneur, Ben left behind a lucrative business to launch BOXRAW, an apparel brand dedicated to boxing. In this episode of Shopify Masters, Ben shares how his company bounced back from a failed partnership deal and how he built a community of boxing enthusiasts using social media. More from Shopify Blog - Company https://ift.tt/SCcdtAT

A series of events in Terrell Grayson’s life derailed his plans. When tragedy struck his family, he lost his job, his car, and his home. In the midst of the lowest period of his life, Terrell turned to a personal passion and launched The Simple Bow. This is his story of starting over. More from Shopify Blog - Company https://ift.tt/MeKnz71

Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed. The post 4 Questions for a Prospective PPC Agency appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dm61GEA

Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more. The post 15 Tools for Link Building appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Hi1AnkW

Running your own business is a thrilling experience, but having your hands in all aspects of your brand can cause burnout to sink in—here, a point-by-point plan for staying one step ahead of the stress. More from Shopify Blog - Company https://ift.tt/cVmGsXo

In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller. The post Needing Deodorant, Curie Founder Made Her Own appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/BN2vI5U

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/giSnmJp

The ability to fix basic SEO glitches can time and money. Here are five free tools to help. The post Free SEO Tools for Do-it-yourself Analysis appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/y4O7RBl

The pandemic saw an explosion in loungewear purchases, but how can brands adapt now that customers are returning to the office? More from Shopify Blog - Company https://ift.tt/MXE5bLJ

The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook. The post Charts: Metaverse Market Size, Participants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5qUNy17

When Monisha Edwards became a full- time caregiver for her father, her business and creativity struggled. A mental health diagnosis encouraged her to invest in self care. That’s when she discovered candle making. Monisha now runs her candle business full time. This is her starting-over story, in her own words. More from Shopify Blog - Company https://ift.tt/FjCitpA

Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on augmented reality, international transactions, small business marketing, and more. The post Ecommerce Product Releases: May 3, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pbPwQ1r

Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles. The post Use Revue for Twitter Content Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Ba9Ociq

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. This athlete who loved nothing more than to be outdoors had his life upended with doctors doubtful he would fully recover. After fruitless attempts at rehab, he took his health into his own hands, adoptin a new approach to his lifestyle. He soon discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world. In this episode of Shopify Masters, Connor shares how he recovered from financial hurdles and pivoted online to save his business. More from Shopify Blog - Company https://ift.tt/j2QWdqR

We interviewed Keval Shah, an SEO expert with more than 10 years of experience, to demystify ecommerce SEO best practices and provide quick tips to grow your business. More from Shopify Blog - Company https://ift.tt/wcUvHYE

Key performance indicators help a business track performance. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs. The post My Favorite Ecommerce KPIs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HL2lkVW

Many startups are refraining from going public amid market uncertainty, putting early-stage stakeholders wanting to cash out in a bind. Here are alternative ways to achieve liquidity. The post Secondary Markets Offer Pre-IPO Liquidity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ErU84b0