Shopify SEO Tips

The availability of private capital allows companies to delay going public. The result? More than 1,000 private companies worldwide are now valued at more than $1 billion. But it's not always smooth sailing. We explain. The post For Global Unicorns, It’s Growth and Volatility appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fqmRQb1

The goal of making a sustainable living on Youtube is more attainable than you might think. We walk you through step-by-step how to become a profitable and (more importantly) sustainable YouTuber. More from Shopify Blog - Company https://ift.tt/yqAEzcK

Awarewolf founder Landon Reed talked to Shopify about helping LGBTQ customers feel safe and how to spread pride all year long. More from Shopify Blog - Company https://ift.tt/s2p6BfO

Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO. The post 7 Free Chrome Extensions for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/EfBJg40

The rise of global cyber fraud has promoted elevated prevention expenditures by businesses and a flurry of funding in cybersecurity firms by investors. We tell the story in this week's charts. The post Charts: Cybersecurity Stats and Trends appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4aSuTvk

With the Shopify Buy Button, you can fully integrate Shopify’s ecommerce tools with any website, whether it’s built on WordPress, Squarespace, Wix or any other website builder. Here’s how. More from Shopify Blog - Company https://ift.tt/23QJXfd

An accessible ecommerce site doesn't require an expert. Learn the six most common accessibility errors and how to fix them in-house. The post 6 Accessibility Basics Cause 97% of Errors appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pm5tbHO

Goldilocks stainless steel cookware sits in the kitchens of at-home chefs across the United States and has been featured in publications like Vogue and Wirecutter. Learn how they grew their bootstrapped D2C business on a budget. More from Shopify Blog - Company https://ift.tt/i2Mv3Rh

We asked 11 Shopify Partners for their best advice on creating high-converting product pages—here's what they said. More from Shopify Blog - Company https://ift.tt/pklMftR

Ask any online business owner about their biggest marketing regret and many will tell you it’s that they didn’t start collecting email addresses from Day 1. Learn from this frequent mistake and start growing your list of subscribers as soon as you can, even before you launch your business. More from Shopify Blog - Company https://ift.tt/S2fqVL9

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience. The post 31 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ijqdlTt

Marketing your online store is part art and part science. That’s where marketing campaign analytics comes in. You can acquire more specific insights about your customers, the kinds of products they buy, and their interactions with your marketing and use that information to maximize your sales. Here's how. More from Shopify Blog - Company https://ift.tt/WdcgVnI

Since 2013 senior contributor Armando Roggio has predicted ecommerce sales for the upcoming holiday season. His 2022 predictions consider inflation, which he believes could have multiple impacts. The post 5 Predictions for the 2022 Holiday Shopping Season appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5ZIt0pN

In 2013, most ecommerce merchants generated losses from first-time shoppers. It's the same for 2022, although the circumstances differ. Contributor Charles Nicholls revisits the drivers of ecommerce profitability: 2013 vs. 2022. The post Ecommerce Profitability Revisited appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/y8wukvC

For Pride Month, three LGBTQ small business owners spoke with Shopify about how they’ve forged connections with their customers. More from Shopify Blog - Company https://ift.tt/y1eQxk2

Host Eric Bandholz's company, Beardbrand, recently migrated to Shopify 2.0. Jenny Durre, Beardbrand's in-house designer, managed the entire process. She describes it in this conversation. The post Lessons from Upgrading to Shopify 2.0, New Theme appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VHjkSNl

Remote work is here to stay. But working from your kitchen table doesn’t have to be. Design a home office that matches the passion you have for your work—you don’t need specialized skills or big budgets to make it happen. Dive into some home office design ideas for entrepreneurs and remote workers. More from Shopify Blog - Company https://ift.tt/ztemuEp

Hustle culture compounded by everyday and systemic stressors contribute to mental health issues among entrepreneurs. Experts who work at the intersection of mental health and entrepreneurship spoke to us about the causes and impacts, and their hopefulness for the future. More from Shopify Blog - Company https://ift.tt/OFk4PRX

If you want to learn more about how dropshipping works, where you can source reliable suppliers, and how to market your dropshipping business—check out our Ultimate Guide to Dropshipping. More from Shopify Blog - Company https://ift.tt/nmocb2d

In Tulsa, Oklahoma, Black entrepreneurs are reimagining the legacy of Black Wall Street for the ecommerce age.  More from Shopify Blog - Company https://ift.tt/qZiodBf

Magic Spoon, OffLimit, and other brands are bringing back the nostalgia of childhood cereal favorities but with grown-up nutrition and a direct-to-consumer model. More from Shopify Blog - Company https://ift.tt/AMBd1eL

DaKira Taylor built her DTC skin care brand from the ground up, and now she’s striving to pay it forward to other entrepreneurs through a wholesale venture. More from Shopify Blog - Company https://ift.tt/WQpufej

A life-changing diagnosis put Felisha Renee on the path to entrepreneurship she had always dreamed of. More from Shopify Blog - Company https://ift.tt/XxuoC7e

Shopify Editions is a brand-new way to explore the products and services you need to grow your business. Twice a year, we’ll release a new Editions experience, highlighting all our latest product releases with context and guidance to help you zero in on what matters to you. More from Shopify Blog - Company https://ift.tt/8T6oIfb

Shopify merchants can start using the new  Twitter sales channel right now! P ut your products directly in front of your customers on your Twitter profile. Choose from a  Shop Spotlight or a Twitter Shop. More from Shopify Blog - Company https://ift.tt/WU8TNvg

At Shopify, we know that efficient, effective search and discovery makes all the difference for success. That’s why we’re not only improving the search and discovery capabilities we already provide to Shopify merchants, but we’re also working on an exciting new Search & Discovery app that will give you more control over how customers discover products throughout your store—helping you create a great online experience, boost sales and build customer loyalty. More from Shopify Blog - Company https://ift.tt/SqF8OjI

Run multiple promotions and give your customers more savings, more options, and more rewarding experiences, plus the ability to apply two or more discounts in a cart or checkout experience. More from Shopify Blog - Company https://www.shopify.com/blog/discount-combinations

Pre-orders  allow you to increase sales and strengthen customer relationships by turning a potential sale into a purchase. They help give your business the clarity and visibility you need to better forecast revenue and predict demand, and let customers enjoy the age-old thrill of anticipating their new favorite product— your  product—arriving at their doorstep. More from Shopify Blog - Company https://ift.tt/R6Cy9wL

Designed correctly, website footers carry much value for a brand. The key is to focus on the footer's purpose and desired outcome. Our design and usability guru explains. The post How to Design a Website Footer appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LkqRKfu

The  Shopify admin  is mission control for every merchant on the platform. From first sales to flash sales, finances to fulfilment, it's the tool that millions of merchants rely on to monitor, manage, and grow their businesses every day. More from Shopify Blog - Company https://ift.tt/mClXYTs

What is a trademark, what parts of your business can you trademark, and when should you consider registering a trademark for your business? Legal expert Christina Scalera demystifies trademarks and offers advice for brands looking to protect their intellectual property. More from Shopify Blog - Company https://ift.tt/8pBjEQL

The creator economy is embracing ecommerce. Dropbox Shop is among the most recent examples of SaaS platforms jumping at the opportunity. The post Dropbox Shop and Creator Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/MGVbgjt

While still working a full-time job, Jamey Stegmaier launched Stonemaier Games to independently publish board games through crowdfunding campaigns. A decade later, Jamey went from side hustle to multimillion-dollar business. In this episode of Shopify Masters, Jamey shares the essentials for launching a successful crowdfunding campaign, after running eight campaigns and raising over $3 million dollars from backers. More from Shopify Blog - Company https://ift.tt/AOqHKfd

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more. The post 14 Social Networks for Entrepreneurs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rWDVeY7

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue. The post 6 Email Triggers for Max Conversions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/15kUJzb

This installment of "Ecommerce Briefs," an occasional series, includes developments on Google ecommerce, Walmart fulfillment and infrastructure, and drone deliveries. The post Ecommerce Briefs: Google Marketplace; Walmart; Drones appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/B5bZFcz

Amazon can help shoppers discover your brand, and it’s a great additional sales channel. Here are eight easy strategies for how to make money on Amazon. More from Shopify Blog - Company https://ift.tt/GzSWp6X

In this piece, we’ll cover everything you need to know to make $1,000 in the next 30 days. Virtually all require little to no upfront capital and very little time investment. Pick one or try a couple, and you’ll be well on your way to making money fast. More from Shopify Blog - Company https://ift.tt/Rob7C9G

Learn how to make money online as a beginner even if you don’t have any skills or experience. More from Shopify Blog - Company https://ift.tt/VpKO8aG

Kickstart your research for sustainable shipping and and eco-friendly packaging solutions. Eight founders to share their tips for  shipping products with the environment in mind. More from Shopify Blog - Company https://ift.tt/jnz5Ycl

Data shows that TikTok ad revenue is growing, but still remains below Facebook, Instagram, and YouTube. More from Shopify Blog - Company https://ift.tt/K8OnqBU

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm. The post 180 Marketing Founder: 4 Buckets to SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7R5jKI9

Gary Vaynerchuck's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce? The post Is Text Messaging the Next Commerce Channel? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AfpIjSm

Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'. The post 5 Rank Tracking Tools for Organic Search appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hq4omDM

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Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on social commerce, cryptocurrencies, mobile card readers, and more. The post Ecommerce Product Releases: June 15, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Aya45Zg

Want to be the next brand to go viral on TikTok? Here are nine inspiring TikTok success stories to help you take your small business to the next level. More from Shopify Blog - Company https://ift.tt/oxiZshL

Will Walmart's physical stores become "shoppable fulfillment centers"? That's the assessment of the company's new chief ecommerce officer. This post tells the story in four charts of Walmart's ecommerce progress. The post Charts: Walmart’s Ecommerce Sales, Outlook appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kEa0GuO

Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns.   More from Shopify Blog - Company https://ift.tt/rxOJjQy

Learn about 15 of the most inspiring ecommerce brands in 2022, as well as a few takeaways you can apply to your own business to maximize sales. More from Shopify Blog - Company https://ift.tt/m3CrRNQ

This Empowered by Shopify directory of Ukranian businesses highlights the resiliency of these entrepreneurs.  More from Shopify Blog - Company https://ift.tt/NKQrsvL

Organic reach on Facebook is increasingly difficult but not impossible, even in 2022. Here are six pointers for extending your Facebook reach without advertising. The post 6 Ways to Increase Facebook Organic Reach appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HJcrSNT

In 2018 Susana Saeliu and Kevin Li launched Pluto Pillow with an excellent product, a wonderful website, but no customers. They made their first sales by crafting a PR strategy that got them featured in the press and spread the word about their business. More from Shopify Blog - Company https://ift.tt/D90k3vC

Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on sales conversions, brand development, social media marketing, gaming, and more. The post 11 New Ecommerce Books for Summer 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/iKDGV4X

Contributor Christoper Dobroth, a longtime ecommerce manager, purchases inventory for his employer, a seller of lighting and home decor items. He explains his reality of keeping goods in stock in mid-2022. The post Supply Chain Bottlenecks from the Trenches appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/H7zKJ2P

The basics — not bells and whistles — drive ecommerce conversions. Pamela Hazelton reminds us to display product benefits, demonstrate trust, emphasize transparency, and more. The post ‘Less Is More’ Boosts Conversions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7DL2Bj0

Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back. The post PostPilot Is Klaviyo for Postcards appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ncXGuat

Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking. More from Shopify Blog - Company https://ift.tt/GLip9WH

Business coach Nora Rahimian talks entrepreneurship pitfalls and shares how founders can wield their creative super powers to design their business—and life—in a way that protects their mental health. More from Shopify Blog - Company https://ift.tt/ahXijAR

The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses. The post Network Effects Drive Ecommerce Marketplace Growth appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/34mdVXw

Mallory Yawnghwe is the founder behind Indigenous Box, a subscription box that curates Indigenous-made goods from across Turtle Island. More from Shopify Blog - Company https://ift.tt/RJjtXI8

Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly. The post My 5 Favorite SEO Newsletters appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/26Evg1x

Shopify recently upgraded Shop Pay Installments so that merchants can offer even more payment options at checkout. Customers can now pay in 4 interest-free, biweekly payments or in monthly installments for up to 12 months on orders between $50 and $17,500. More from Shopify Blog - Company https://ift.tt/eSgV0Zm

The past two decades have seen a rise in body and sex positivity and more open conversations about sex, elevating adult brands from fringe to celebrated.  With the right tools, a unique product or idea, and plenty of research, creative entrepreneurs can find fulfillment in the sex toy industry. More from Shopify Blog - Company https://ift.tt/tzDxqBH

Sophisticated technologies are spurring manufacturing productivity worldwide. In this week's charts, we look at "advancing manufacturing" in North America. The post Charts: Advanced Manufacturing in U.S., Canada appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QPzpe9L

It can be hard to keep up with the pace that different social media platforms demand, especially when you’re balancing running a business. These social media management tools will support your marketing efforts as an online business. More from Shopify Blog - Company https://ift.tt/LkDAQah

Sales of CBD-related products are tipped to reach $3 billion. Here’s how to start a CBD dropshipping business to profit on that spend. More from Shopify Blog - Company https://ift.tt/isbFJTm

As you scale your Etsy business, there might come a time when you want to run your own online store on Shopify, creating a memorable brand outside the marketplace. This is where you’ll compare Etsy and Shopify to determine which platform is best for your growing business. And in some cases, it may be both. More from Shopify Blog - Company https://ift.tt/IZ8awFd

The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy. The post SeoProfy Founder: Study Competitors to Improve Rankings appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/v5ito7j

Planet is a new app from Shopify that lets brands offer carbon-neutral shipping for every order.  More from Shopify Blog - Company https://ift.tt/1qI9xO3

From early days at farmers’ markets to their current ecommerce success, XO Marshmallow has embraced the concept of community to grow their company. More from Shopify Blog - Company https://ift.tt/P7iRoHe

Designing an ecommerce site doesn't have to cost money. Here is a list of free web tools and design elements for spring 2022. There are project collaboration tools, site generators, checkout optimizers, and more. The post 20 Free Web Design Tools from Spring 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/CmK9pUO

When work performance is down, a fresh start might be just the thing to spark a breakthrough. Take Major League baseball, for example. The post Feeling Stuck or Burned Out? Get a Fresh Start appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/cWzjOpl

Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece. The post Use ‘Experiments’ to Test Google Ads appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/oUSjlEr

After the rise of hard seltzers, hard kombuchas are offering a tangy option to consumers concerned about health and wellness. More from Shopify Blog - Company https://ift.tt/XnbgZIO

Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next. The post Cocktail Syrup Manufacturer Pivots to DTC appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pkFrZjo

While there is certainly no shortage of small business accounting software available today, choosing the right tool can be deceptively challenging. That’s why we’ve put together this list of the best small business accounting software tools for independent businesses. More from Shopify Blog - Company https://ift.tt/XdPvwmz

Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic. The post Local SEO: 9 Free Tools appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UjHh8ru

Ecommerce merchants enjoy non-stop innovation from vendors and service providers. This installment of “Product Releases” includes updates on social commerce, customer service, and returns management. The post Ecommerce Product Releases: June 2, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Js2YxMz

Covid-19 has accelerated investments in healthcare technology — telehealth, digital therapeutics, clinical trials, and more. We tell the story in four insightful charts. The post Charts: Digital Health Trends Worldwide Q1 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/z7FL9l8

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9pjXTnz