Shopify SEO Tips

Tracey Wallace is a writer turned content marketer turned SEO specialist. She was the head of BigCommerce's content team and now serves a similar role for MarketerHire, a marketplace for freelancers, which launched in 2019. The post MarketerHire Exec on Freelancers, Content, SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qGoWie

On January 25 of this year, we published an article from contributor Sig Ueland. It addressed the rise of drone delivery and the providers spearheading that technology. "8 Commercial Drone Delivery Companies" became our most-read piece in 2021. Sig returned to human-free carriers six months later, addressing robots rather than drones. The post 2021 Top 25: Our Most Popular Posts of the Year appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HnKnLR

HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings. The post How HTML Headings Help SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3Jw0rwO

If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more. The post Need Repeat Customers? Try Low-tech Selling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/347f7CA

Search engines are an integral part of our everyday lives. Google, Yahoo, Bing, and others enable billions of consumers worldwide to locate the content they need quickly. For more than a decade, Google has dominated the industry, consistently processing more than 80% of worldwide queries. The post Charts: Top Global Search Engines appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3FBeRd1

It’s time to plan your reading list for 2022. Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to communicate with numbers, scale your business, use data to convert customers, find talent, develop your influence, and make sense of the metaverse. The post 15 New Business Books for 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3JmCAzQ

Losing fewer customers and depending on advertising less should be the top New Year's resolutions for SaaS companies in 2022. Software-as-a-service (SaaS) companies are a segment of the ecommerce industry. Their subscription-based digital offerings can be profitable. But the SaaS model also has challenges. The post 5 New Year’s Resolutions for SaaS Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3EwiFL8

The concept of a decentralized web could lead to new forms of ecommerce. Web3 — sometimes called web 3.0 — is a popular buzzword. Queries on Google for the phrase peaked in early December with search volume about 20 times that of just a year before. The post Will Web3 Change Ecommerce? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3yX08GB

Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels. The post SEO: Drive Clicks with Video Rich Snippets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ekM5Ba

Ecommerce will account for over 20% of U.S. grocery sales by 2025. That’s according to a new report from Incisiv, a research firm, and Mercātus, digital-focused grocery consultants. The study, “eGrocery’s New ... The post Charts: Online Grocery Sales in the U.S. appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3snKSBr

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following. The post The Best Ecommerce Content for Facebook appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3GZxdoc

Rick Wilson is the longtime CEO of Miva, the pioneering ecommerce platform. His new book, "Dragonproof Principles: Principled Leadership For The Modern Entrepreneur," is now available. What follows is "Principle Two: Entrepreneurialism Is a Noble Art," an excerpt. The post Book Excerpt: ‘Entrepreneurialism Is a Noble Art’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32o4jyU

BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the homes of consumers. In this episode of Shopify Masters, Afif shares BIOHM Health’s journey of building a 7-figures sales channel with an ambassador program, and how they increased customer lifetime value by 40%. More from Shopify Blog - Company https://ift.tt/3yMBTe9

The marketing tools you choose as a business will help you implement, organize, and automate different marketing tactics. These are some of the best. More from Shopify Blog - Company https://ift.tt/3FhAw9V

Improving the design of an ecommerce site doesn't have to cost money. There are many free resources from the design community. Here is a list of new web tools and design elements from fall 2021. There are color and gradient generators, image editors, coding tools, design collaboration tools, fonts, and more. The post 22 Free Web Design Tools from Fall 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3mkjfFq

In the last 15 years, the United States Postal Service has lost around $90 billion. It has often failed to meet delivery expectations. And yet, the USPS is vital for many ecommerce companies. By law, the USPS must deliver to every address in the United States six days per week. This makes the USPS a common and often good choice for last-mile delivery specifically and ecommerce generally. The post Take a Side in the Future of the USPS appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3yGforn

"Ecommerce Briefs" is my occasional series on news and developments that impact online merchants. In this installment, I'll focus on happenings in Europe. The post Ecommerce Briefs from Europe: Growth, Acquisitions, Amazon, Delivery appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32eXIHk

Picture it: a crisp December evening in New York’s fabled SoHo neighborhood. The narrow streets host industrial manufacturers, art galleries, fashionable boutiques, and flagship stores. More from Shopify Blog - Company https://ift.tt/3yEN2hi

Dean Pohlman is a global authority on yoga instruction for men. He's written best-selling books on the topic and conducted hundreds of in-person classes. His company, Man Flow Yoga, is thriving with an on-demand instructional program driven by paid subscriptions. The post Subscriptions, Books Drive Man Flow Yoga appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3F9W9ce

Here’s our guide to writing a winning business proposal.  Learn which sections to include, how to reach out to prospective clients, and where to find templates and examples. More from Shopify Blog - Company https://ift.tt/3q7bBQ5

Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking. The post SEO for Brand-name Queries appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3mwHX5R

David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first full-time employee. In this final episode of the Bushbalm Miniseries by Shopify Masters, David is joined by Rachel and Tim to chat about all things team and culture. The trio reflects on what they did to build Bushbalm, how they source talent, and craft a company culture they envisioned. More from Shopify Blog - Company https://ift.tt/3F2eJ63

Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on content creation, app development tools, digital goods, chargebacks, pay-later financing, and video editing. The post Ecommerce Product Releases: December 16, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3IWLpjo

Clearly defined goals can help ecommerce companies make 2022 the best year yet. The goals or resolutions should be aspiring and engaging enough to encourage action. What follows are seven resolution ideas for 2022. Adapt these to your company and implement them throughout the year. The post 7 New Year’s Resolutions for Ecommerce Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3F1JOXe

We take a deep look into the different types of sales channels and how you can set your business up to be more resilient in the long term. More from Shopify Blog - Company https://ift.tt/3oVSclv

Increased demand for consumer goods, Covid-induced disruptions in container ship schedules, and a labor shortage at ports have produced longer wait times and supply-chain disruptions. The post Charts: Shipping Backlogs; Container Prices appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ytdxWU

Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business. The post Social Media Demographics by Platform appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/31OEicp

After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships. More from Shopify Blog - Company https://ift.tt/31ZpEii

Consumers have access to more information than ever before. Constant internet access means they’re never more than a few clicks away from finding out which comparable products your competitors sell—and whether they’ll get a better deal elsewhere.  More from Shopify Blog - Company https://ift.tt/3ERrY9j

Even online merchants need a little distraction. And with the plethora of online streaming services available these days, it's easier than ever to access exceptional entertainment. Here is a list of streaming sites for movies and TV series. The post 24 Streaming Sites for Movies, TV, Sports, News, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ILyYa5

Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide. The post Setting Up a Google Ads Dynamic Search Campaign appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3s1MG2I

Katie Carson has completely transformed her business, Royalty Soaps, thanks to YouTube. Read her best advice for how to get started on YouTube with your own business. More from Shopify Blog - Company https://ift.tt/3pTwFZV

It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments. The post Reviewing Google Ads Performance at Year-end appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3s00pr2

Recent research shows that Google rewrites nearly 63% of meta descriptions. Is it even worth writing your own? Yes, it is. Learn why and how to write compelling meta descriptions in this article. More from Shopify Blog - Company https://ift.tt/3ibZBdo

Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it's experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything." The post ‘Modern Wisdom’ Is a Media Sensation appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3DLublr

Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include. More from Shopify Blog - Company https://ift.tt/3EGApUU

Created by an ex-Navy Seal, Kill Cliff is a clean energy drink that has donated over $1 Million in proceeds to the Navy Seal Foundation. In this episode of Shopify Masters, we chat with ecommerce director Ryan Roberts about why not all retail expansion is beneficial and how Kill Cliff differentiates within a saturated market. More from Shopify Blog - Company https://ift.tt/3pHIOBd

In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business. More from Shopify Blog - Company https://ift.tt/3dxlH6V

Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools. The post Product Photography, Part 15: Crafting an Image Start to Finish appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3rQSfRB

Niche bookstores offer the customer something that massive retailers can never replicate: a unique and personalized experience. Turn your love of reading into a business by launching your own bookstore and selling books online. More from Shopify Blog - Company https://ift.tt/3y6oixS

Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to communicate dates to its algorithm. The post SEO: Updating Content for Higher Click-throughs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3duKFDO

Learn how to create an online course that sells—from choosing a topic with high market demand to launching your digital product. More from Shopify Blog - Company https://ift.tt/3Iux5i3

Some software-as-a-service companies experience much lower paid conversions from consumers on mobile devices versus desktop and laptop computers. The gap can be troubling, and there are four regular suspects. The post Why Mobile SaaS Conversions Are Lower Than Desktop appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/303xQNN

Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process. The post Expand Payment Options to Convert More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3IoNZP4

Created by an ex-Navy Seal, Kill Cliff is a clean energy drink that has donated over $1 Million in proceeds to the Navy Seal Foundation. In this episode of Shopify Masters, we chat with ecommerce director Ryan Roberts about why not all retail expansion is beneficial and how Kill Cliff differentiates within a saturated market. More from Shopify Blog - Company https://ift.tt/3Ey9P0j

Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness. The post 5 Good Ways to Measure Brand Awareness appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/31xqoLl

For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from nothing more than a smartphone and a simple app. Here is a list of apps to create and edit videos for ads, products, and content marketing. The post 11 Apps for Creating, Editing Videos appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3xYNAxR

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and similar that attract, engage, and retain an audience of customers. What follows are five content marketing ideas almost any business can use in January 2022. The post 5 Content Marketing Ideas for January 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lDdKkV

In this new hybrid working world, neither our sweatpants or rigid dress codes of yesteryear are going to cut it. That's why we’ve rounded up a few independent business options to upgrade your back-to-work wardrobe for hybrid schedules and easing back to the world of waistbands. More from Shopify Blog - Company https://ift.tt/3djJGq6

The pandemic has upended the fitness industry. Having no access to public gyms, millions of folks turned to at-home workouts. According to Matt Reynolds, the founder of Barbell Logic, an online strength coaching company, the shift is permanent. The post Barbell Logic Rides Shift to Online Fitness appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ryyQon

Sales for the three big U.S. shopping days were flat or slightly lower from last year. It's not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion. The post Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3pmDuD9

Every new business can do with a bit more cash. Find small business grants and additional funding options for your startup. Browse grant programs, find tips for applying, learn about eligibility requirements, and more! More from Shopify Blog - Company https://ift.tt/3pnS2Cp

From the initial investment of $900 to scaling beyond 8-figures, Bushbalm was bootstrapped during the whole journey. Cofounder David Gaylord and his team have worked through all the financial hurdles of hitting credit card limits, pitching on national TV, and searching for investors. In this episode of the Bushbalm Miniseries, David gets into every nitty-gritty detail to share how they make their numbers make sense. More from Shopify Blog - Company https://ift.tt/3dfVfi2

Google is not just a search engine. It's also a discovery engine The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it. The post How to Generate Traffic from Google Discover appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3loT3Jt

Black Friday Cyber Monday 2021 was the biggest to date, with Shopify merchants seeing a 23% increase in sales compared to 2020. Here’s everything the numbers tell us about how customers are doing their holiday shopping. More from Shopify Blog - Company https://ift.tt/37ziNuX

In its October 2021 World Economic Outlook report, "Recovery During a Pandemic," the International Monetary Fund highlighted how supply bottlenecks are key contributors to the risk of inflation and economic uncertainty. According to the report, shortages and other supply-demand dynamics have impacted the flow of crucial manufacturing components. The post Charts: Supply Chain Disruption Worldwide, U.S. appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3Ed4fQT

<p><img src="https://ift.tt/3G0xs1K" alt="Shopify BFCM Notebook"></p> Take a look at your BFCM Notebook to understand your store's performance this holiday season.  More from Shopify Blog - Company https://ift.tt/3obYQUt