Shopify SEO Tips

Shopify's data shows businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale. Think of live chat as a way to support customers through all stages of the buying cycle—that means pre-purchase and during the sale, not just after. More from Shopify Blog - Company https://ift.tt/5pyxFDv

Having posted a massive $1.2 billion loss in Q2 2022, Shopify has effectively reset its financial outlook. Longtime financial analyst Marcia Kaplan looks at the details. The post The Details of Shopify’s Massive Q2 2022 Loss appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Meo9v65

Finding out the cheapest way to ship a package can be a test for new businesses, so we have put together a short guide to help you get the best rates. More from Shopify Blog - Company https://ift.tt/9Lp8R5U

Learn how to measure a box correctly to make sure you secure the best rates, ship your products safely and save on shipping costs. More from Shopify Blog - Company https://ift.tt/r6gETCe

Having successfully launched Spiceology, Pete Taylor semi-retired in 2019, contemplating his next venture. Fast forward to 2022, and that company is Midas Brands, a DTC seller of consumer packaged goods. The post Spiceology Founder Pivots to CPG Startups appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/IreZKsQ

Trusted partnerships with affiliates, vendors, and more make or break an ecommerce business. That's according to Chris Dobroth, a longtime merchant. The post No Ecommerce Company Is Island appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7j0Rmoa

Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how. The post SEO for Featured Snippets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/u1bCfrV

The idea for Unbound Merino came during a backpacking trip and a need for versatile clothing designed with travel in mind. CEO and co-founder Dan Demsky shares how he’s built strong partnerships with his suppliers and was able to run a successful crowdfunding campaign in order to scale Unbound Merino into a 7-figure business.  More from Shopify Blog - Company https://ift.tt/HypiUfV

Queer Lit in Manchester, UK started amid the pandemic but was still able to carry on the tradition of being a community hub. More from Shopify Blog - Company https://ift.tt/j3DZ1fU

Less than 20% of U.S. consumers have used cryptocurrencies for retail purchases. Most of those shoppers are younger and plan on increasing the use. We tell the story in this week's charts. The post Charts: Cryptocurrency Trends in Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/cHnqLy3

On-page optimization plays an important role in organic search rankings. But it's possible to overdo to the detriment of other SEO alternatives. The post Running Low on Link Juice? Try These SEO Tactics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4j8nQur

When most people think of how to run a successful business, shipping isn’t often one of the first things that come to mind. But while it’s a background process, it’s a critical part of keeping your company afloat.  It’s also one of the most complex parts. So, if you’re not confident in your understanding of the different types of shipping, now is the time to brush up. And lucky for you, we’ve got all the info! In this article, we’re going to look at the most common types of shipping, what they mean for your business, and when it makes sense to use them or switch from one type to another. We’ll even look at how definitions change among top carriers. More from Shopify Blog - Company https://ift.tt/H1lXkSf

You can have the most incredible ecommerce store in the world—top-notch products, beautiful design, a masterful  UX , and more. But if your shipping is inadequate, it could be the downfall of your business. After all, shipping is the pinnacle of your customers interacting with your brand. It’s the “final mile” delivering your company into their hands. This means that your shipping tools and process are a key part of running a successful company. The problem is: it can be tough to know which option is best. In this article, we’ll look at  Shopify Shipping  vs. ShipStation and break down everything you need to know when choosing between the two platforms. You’ll learn some of the key pros and cons, as well as some pointers on choosing the right one based on your unique business characteristics and needs. More from Shopify Blog - Company https://ift.tt/1MDo2Le

Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sqHfCpZ

Shopify Shipping vs ShippingEasy: What order fulfillment solution should you use for your ecommerce store? In this comparison guide, we compare the two best tools on the market, Shopify Shipping and ShippingEasy, so you can make an informed decision about which is best.  More from Shopify Blog - Company https://ift.tt/bn8ZVPY

Michael Brandt wanted to “bio-hack” his health. And that’s where his entrepreneurial journey began. He went down a rabbit-hole of research, examining the drivers of performance, cognition, and recovery and discovered nootropics—a class of “smart drugs” that allegedly boost brain performance. In 2014, alongside his co-f More from Shopify Blog - Company https://ift.tt/9J5Wiy2

Google offers a wide array of free tools for entrepreneurs and small business teams. Here is a list of Google tools for productivity and communication, digital marketing, web development, and more. The post 35 Free Google Tools for Small Businesses appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9V8Eukb

Investing in brand identity can mean the difference between blending in and popping out from the competition. There are several free and low-cost tools to help you build a brand identity—even if you have no skills or budget. This guide will lead you through tips and tools to DIY a memorable brand identity for your business. More from Shopify Blog - Company https://ift.tt/uwAFpYG

While the need to support small businesses is obvious during a time of economic uncertainty, the benefits of shopping small extend beyond it. Here, we’ll illustrate why shopping at small businesses is beneficial to you, to communities, to future generations, and to the local economy. Plus, browse 100+ product ideas from small brands to inspire your next purchase. More from Shopify Blog - Company https://ift.tt/Ao3Gp4e

When developing an ecommerce website, merchants should ensure every page guides visitors towards the desired outcome. Longtime design guru Barbara Carneiro explains. The post Design Every Page for a Desired Outcome appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aXukNOU

Consumer spending could decline this holiday season owing to inflation. However, online merchants can implement selling strategies to support gift-giving needs without losing revenue. The post 7 Holiday Revenue Generators amid Inflation appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/w1jGyD3

When you opened for business, you were responsible for everything. Every order that came through, every email from a customer—it all rested on your shoulders. However, when more of your time is being spent answering customer questions than building your business, it’s time to hire some help. Here's how. More from Shopify Blog - Company https://ift.tt/uL8z3qr

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018. The post FBA Seller, Tired of Storage Fees, Launches 3PL appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/L6WcQwu

Here, we’ll look at the evolution of lookbooks from lifestyle photography galleries to moving, interactive, and shoppable selling tools. Plus, we’ll walk you through the easy steps to create a digital lookbook for your brand, using real inspiring lookbook examples to guide you. More from Shopify Blog - Company https://ift.tt/XvMoSAN

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AYN6JDr

Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify. The post SEO: 4 Ways to Surface Shopify Pages appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hNwbkja

Over the past 10 years, Compound Studio has built and incubated four distinct brands. In this episode of Shopify Masters, we sit down with Shane Vitaly to discuss tips for creating a unique brand identity, seeking brand inspiration in unlikely places, and building a brand team with people-fit in mind. More from Shopify Blog - Company https://ift.tt/gzCNHGW

LiciaYoung Studios' toilet paper earrings have proved to be a viral hit, but what does that mean for the business? More from Shopify Blog - Company https://ift.tt/GNgwX9B

No matter what you sell, shipping insurance can offer that extra layer of protection when you send products to customers. To help secure your shipments against damage, loss, and theft, we now offer included shipping insurance of up to $200 per eligible label purchased through Shopify Shipping . More from Shopify Blog - Company https://ift.tt/IOM46gP

Global investment funding declined materially in the second quarter of 2022. Our analyst tells the story in four charts — total deals, top regions, and more. The post Charts: Global State of Venture Capital Q2 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jVi6wXS

Levitating light bulbs. Renter-friendly home office shelves. You name it, someone's buying it—and they probably found it on TikTok. With over one billion users, the platform has transformed into an online shopping destination where consumers find products they love, creators recommend their favorite items, and businesses are driving sales. More from Shopify Blog - Company https://ift.tt/G4IsFfA

Learn how to sell on YouTube with five simple strategies. From creating merchandise to integrating your store, YouTube is a powerful tool for businesses. More from Shopify Blog - Company https://ift.tt/8H4Y1Bt

Live-stream shopping increases engagement and drives sales. Dominant in China, live-streaming is becoming popular in the U.S. and elsewhere. Here's how to get started. The post Live Stream Shopping Accelerates Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/H0eKhLT

A good product video tells a story and solves a problem simply and concisely. Here is a list of compelling product demo videos to inspire merchants. The post 17 Product Demo Videos, for Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/w8y56Nj

Troubadour started as a side-project and has grown into a seven-figure business over the last decade. Learn their top ten lessons learned from their ten years in business—including taking bold risks and making decisions based on qualitative and quantitative data. More from Shopify Blog - Company https://ift.tt/z5sJ8p6

Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery. The post How to Price Shipping and Handling Fees appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/yAmTQ4Z

Amazon's Prime Day has evolved into an industry-wide event. Since 2017 we've published an annual analysis and recap. Our 2022 installment looks at U.S. growth, average order values, and more. The post Prime Day 2022 Recap: Sales, Categories, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/wBz30Nb

Ecommerce merchants enjoy nonstop innovation from vendors. Our mid-July rundown of new services that could help sellers includes social shopping, shipping and fulfillment, and more. The post Ecommerce Product Releases: July 17, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jdKoka1

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds. The post Ridge Wallet CEO on Influencer Turmoil, iOS 14.5 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ZH5jv2s

Afraid of ecommerce analytics? Here’s how to turn your data into actionable insights. More from Shopify Blog - Company https://ift.tt/h1u6GfM

Posts in an active blog fade into the archives. The result is no internal links from new content and additional clicks from the home page. Here's how WordPress owners can keep older content prominent. The post SEO: WordPress Plugins to Surface Older Posts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Y0eD3FJ

What’s the biggest threat to Canada’s financial future? If you ask one of Canada’s premier economic thinkers, he will tell you it’s a lack of innovation. We sit down with Dan Breznitz, the current Clifford Clark Visiting Economist at the Canadian Department of Finance, to chat about the innovation landscape of Canada. More from Shopify Blog - Company https://ift.tt/RyAeE5V

The brands that stand out today are the ones that produce captivating content. Digital content creation tools help you bring those videos, podcasts, social media posts, or blog articles to life. Explore the free and paid versions of the best content creation tools on the market today. More from Shopify Blog - Company https://ift.tt/YlT3mch

Capturing the drape or texture of clothing, depicting fit on multiple bodies, and managing a high rate of returns and exchanges are among challenges unique to clothing stores. Luckily, there are plenty of clothing store apps that can help. The Shopify App Store is a one-stop shop for apps that can optimize your product photos, alleviate sizing challenges, and improve returns. More from Shopify Blog - Company https://ift.tt/A1Pgs3Y

The 2022 tampon shortage has consumers looking for alternative period products. More from Shopify Blog - Company https://ift.tt/JQSKW8N

Ecommerce continues to rise across all global retail sectors. In four charts, we tell the story. The post Charts: Ecommerce Penetration of Global Retail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AkSy1Nf

Transactional emails shouldn’t be treated as an afterthought. Take the time to optimize these 4 types of transactional emails and you’ll drive more sales while improving your customers’ experience. More from Shopify Blog - Company https://ift.tt/hBplX75

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more. The post 21 Tools to Sell Products on Pinterest appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2jL75dS

We sat down with Matteo Franceschetti, the co-founder and CEO of Eight Sleep, to discuss how he’s built impactful relationships with investors, manufacturers, and influencers that have helped his company fulfill the mission of fueling human potential through optimal sleep. More from Shopify Blog - Company https://ift.tt/vnt1NsO

Embedding videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started. The post 2022 Is the Year to Embed Video in Email appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kvZ83WI

Being sustainable isn’t just a nice-to-have—consumers are demanding it of brands. Whether you’re looking to sell eco-friendly products for home office, ethical loungewear, or clean comfort foods, we’ve got you covered. Read on to discover examples of eco-friendly products to sell and tips to start a sustainable brand. More from Shopify Blog - Company https://ift.tt/Mw56xgA

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more. The post 5 Steps to Prepare Google Ads for 2022 Holidays appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/tp9sn10

Online consumers expect free shipping. But small and mid-size merchants sometimes struggle with the cost. Here are innovative approaches to meet shopper expectations without losing money. The post How to Offer Free Shipping without Going Broke appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/MHNLfGe

Subscriptions are not new for ecommerce. But done well, they remain an effective way to stabilize revenue, especially during economic downturns. Here are six ideas to get started. The post 6 Subscription Ideas to Stabilize Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7UdtxMh

Reflective surface photography can be challenging: light spots, reflections, and other blemishes can take away from the quality of your images. Learn the tips you can use to make your next product shoot with reflective objects a success. More from Shopify Blog - Company https://ift.tt/OU596fe

Hans Schrei launched Wunderkeks, a direct-to-consumer cookie company, from his mom's kitchen in Guatemala in 2012. Amid obstacles, he immigrated to Austin, Texas, with his husband in 2019. Here's their story. The post Guatemalan Entrepreneurs Are Gay, Married, Successful appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/h8MmuRI

Ecommerce payments in 2022 largely involve a Byzantine setup of intermediaries. Is now the time for a more efficient method of exchanging value? The post Does Ecommerce Need a New Payment System? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/lRvKV5k

Customers are once again clamoring for chunky gold jewelry styles. Here's why and which brands are getting in on the trend. More from Shopify Blog - Company https://ift.tt/VbBxkEn

Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more. The post 5 Tools to Monitor Your SEO Competitors appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/xzHA7QX

Learn how Vitaly's CMO, Joe Cornfield, built a resilient marketing strategy that doesn't rely on Facebook and Instagram Ads to win customers. More from Shopify Blog - Company https://ift.tt/DTivekt

With a couple of inexpensive tools and these easy-to-apply techniques, taking attention-grabbing ecommerce photos at home is easier than it sounds. Let’s dive in and learn how to elevate your Shopify store photos! More from Shopify Blog - Company https://ift.tt/v5RIdbx

The global adoption of artificial intelligence continues. In four charts, we show the leading countries and industries as well as tasks most suited for AI use. The post Charts: Global AI Stats and Trends appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hrgfPj9

Market research can help merchants identify product opportunities, expand an audience, and analyze competitors. This all-new update includes survey tools, data providers, demographic info, and more. The post 20 Tools and Resources for Market Research appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/46wbnUg

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd. The post 5 Content Marketing Topics for August 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/i1NQhL3

Klaus Rosskothen turned his love for collecting urban contemporary art into the gallery, Pretty Portal. Based in Düsseldorf, Germany, since 2007, Klaus decided to reach a broader art audience by building an online store with Shopify a year later. As one of the earliest merchants, Klaus shares how he reaches a niche audience through digital and in-person strategies. More from Shopify Blog - Company https://ift.tt/vCS6Mgr

Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more. The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LG6r9A2

Twice monthly we publish a rundown of new products, updates, and services that could help merchants. This installment includes updates on live stream shopping, sales analytics, social commerce, and more. The post Ecommerce Product Releases: July 4, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sDqFN0j

No-code tools and platforms allow users without programming skills to create apps and workflows. Shopify, Squarespace, Webflow, BigCommerce, Wix — all offer no-code capabilities. The post No-code Apps Are Everywhere appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/xfpgQb2

Selling custom-fitted teeth guards would seemingly involve in-person visits from customers. But not for Pro Teeth Guards. It sells made-to-order guards online. President JP Ji explains. The post Custom Teeth Guards Fit Online Dental Lab appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/WenBfby