Shopify SEO Tips

In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste. More from Shopify Blog - Company https://ift.tt/3wRl2ot

Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone the moment a message arrives. The post Text Messages Are an Ecommerce Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3vElw0P

I've been looking for a set of adjustable dumbbells for my home-based gym. I searched on Google and couldn’t help but notice the yellow rating stars for two of the advertisers. The stars are a strong visual contrast from the other search results. The post How to Show Product Ratings in Google Ads appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3c5N8El

Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising. The post BOOM! Founder: Spend 30% of Revenue on Ads appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/34sznvs

I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more. The post How to Supercharge an Instagram Bio appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fnPdgZ

The rise in ecommerce has catapulted electric vehicles to prominence. Concern about greenhouse gas emissions is driving the move away from diesel delivery vehicles towards trucks and vans using alternative power sources. Electric vehicles with a range of up to 150 miles are ideally suited to "last mile" deliveries, those with a limited radius. The post Electric Vehicles Are the Future of Last-mile Delivery appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fSgRBE

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll report on Amazon's program allowing brands to promote new products, Walmart.com's focus on grocery sales, and the growth of U.S. click-and-collect sales. The post Ecommerce Briefs: Amazon Sellers, Walmart.com Grocery, Click-and-collect appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fnM4xL

Whether you’re a creator or a curator looking to make money selling art online, this guide is for you. We consulted experts and successful artists for their advice on everything from marketing to pricing to shipping your work. Sell art online with tools and tips designed for creatives. More from Shopify Blog - Company https://ift.tt/3yG80M4

Privacy advocates, tech companies, and government regulators are all working to bring an end to third-party cookies. But even as the cookies crumble, some ad networks could turn to browser fingerprinting to track individuals. The post As Cookies Crumble, Fingerprinting Could Grow appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3hOEkGJ

Improve time to fulfill, delivery times and fulfillment processes with order analytics in-context. More from Shopify Blog - Company https://ift.tt/2QQSpZa

In this episode of Shopify Masters, Alex Back, a cofounder of Apt2B shares the logistical challenges of shipping furniture and how to make your business attractive to potential acquisitions—without “insane” sales figures. More from Shopify Blog - Company https://ift.tt/3vifAug

Entire segments of the population continue to write off entrepreneurship as a career path reserved for the elite few, and stereotypes about the young, white, male founder perpetuate this myth. This needs to end, now. More from Shopify Blog - Company https://ift.tt/3ugEERb

This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it. The post Influencer Marketing, Part 2: Why Use It? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3oL0r28

Video offers merchants a range of ways to engage customers and prospects. Here is a list of new and updated tools from video platforms and social media applications. There are tools for promoting products and producing shoppable videos and as well as for editing, live-streaming, and monetizing. The post 14 New and Updated Online Video Tools appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3wrZZIQ

Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions. The post Google Analytics: ‘Assisted Conversions’ Are Attribution Gold appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/345T3oG

The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers such as Shopify and many others. Not so, says Ryan Szrama. He's the founder of Drupal Commerce. He wrote the code in 2005 as an addition to the open-source Drupal content management system. The post Drupal Commerce Founder on Collaborative Code, Software Freedom, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ucWpRg

Entrepreneurship is not an easy path. It comes with higher rates of failure, financial instability, unknowns, and stiff competition. Here, we’ll discuss some of the common mental hurdles we hear from entrepreneurs–and what to do about them. More from Shopify Blog - Company https://ift.tt/345FxBg

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Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements. The post 3 Keys for High-converting Product Descriptions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3yu0GDa

When eBay and Amazon were founded, in 1995, ecommerce pioneers worried that pictures of products would never provide the same experience as handling a product on a rack. Ecommerce has generally overcome this challenge, but there are still products that are more difficult to present online. The post CommerceCo Recap: Tailor-made Shopping Experiences appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3wg0NjK

The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. So-called "first party" data, where a company has a direct relationship with prospects and customers, is now paramount. There is no better type of first-party data than a robust email list. The post Need More First-party Leads? Grow Your Email List appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fvIRuT

The US bath bomb market is expected to grow into a $350 million USD industry by 2025—and you can cash in on this booming market with just a few household ingredients. If you’re a DIYer with a knack for crafts but don’t know how to turn your hobbies into a viable business, this guide is for you.  More from Shopify Blog - Company https://ift.tt/3or7Cwi

Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public. The post Using an Ebook for B2B Lead Generation appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3otlXbN

Feedback surveys can help determine what's working with your website or service and provide fresh insights from customers and prospects. Here is a list of tools for surveys and forms. The post 17 Tools for Customer Feedback appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3bSsI1N

Few people understand the anguish of mosquito bites more than Floridian moms. When Kelley Higney’s six-month-old daughter experienced severe reactions to bug bites in the area, she tried every remedy on the market with zero luck. By chance, she landed on something that worked: a suction tool that extracts insect saliva and venom to alleviate the effects of bites. So along with her mother, Elle McAllister, the duo created the now cult-favorite line of products, Bug Bite Thing. In this episode of Shopify Masters, Kelley shares her strategy behind gathering thousands of positive reviews, geo targeting social media ads, and what happened after that memorable Shark Tank appearance. More from Shopify Blog - Company https://ift.tt/3yn31Qy

When it comes to making videos to promote your business—to engage your audience , to showcase your products—professional quality usually demands professional prices. But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). Here's how you can get started with video marketing without professional help or extensive pre-production work. More from Shopify Blog - Company https://ift.tt/3bxEfU1

An American production engineer developed the economic order quantity (EOQ) model to help buyers at manufacturing companies understand how much of a given raw material or part they should buy. Many companies now use EOQ to calculate the ideal amount of inventory to minimize costs. The post Save Money on Inventory with EOQ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3wpBkEX

The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa (1.1 percent). The post Charts: 2020 Global Ecommerce Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3wcRIbK

Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on fraud prevention, interactive video, campaign builders, product subscriptions, and sustainability tools. The post Ecommerce Product Releases: May 16, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2SLdyEy

Video editing software can help you showcase your products from every angle, helping you produce professional video for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use software options available to edit videos—many for free—that can help you stand out from your competition. More from Shopify Blog - Company https://ift.tt/2HBBq4V

Henry Davis and Bryan Mahoney anticipated in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me. The post Chord.co Founders: Future of DTC Platforms Is Headless appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2RUY4xy

This is an email blast that went out to our email list on 14-5-2021 Hey, Moving the needle with Shopify stores with SEO , I’m not going to lie…..is a big adrenaline rush. Having a happy client with a store that is growing and generating revenue purely off organic visits from Google and the other search engines, it’s simply golden. The return from organic traffic once it starts flowing in, is simply amazing. In the video below, I walk through a case study of a client we are currently working with, and how we increased traffic from 10,000 / month , to 20,000 unique visitors per month in 5 months , and grew organic traffic revenue by 118% in the process. I discuss the process and strategy…and how we do it with consistency and a system , without doing anything crazy. Check it out below: Watch The Video Cheers, Jono https://ecomxseo.com ShopifyX SEO V2  – The Most Comprehensive Shopify SEO course on the planet: ShopifyX SEO V2 Course    (Get $150 with code:  v2

Much of the media assumes consumers want products that are manufactured and sold in an environmentally conscious manner. However, research suggests that sustainability is not the most important factor in consumer decision-making; people may still emphasize price. The post Is Apparel Sustainability Real or a Marketing Ploy? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33D5ND5

Ready to get started with SEO? We asked Samantha Renée, Education Production Manager here at Shopify and co-founder of Weave Got It Canada, to share her recommended SEO checklist for brand new store owners. More from Shopify Blog - Company https://ift.tt/2MUERI3

You can’t read the future. You can’t duck or dodge rejection. But you can be prepared for it. And you can even harness it to help you grow, change, and emerge better than before. In this month’s instalment, we’ll discuss how to make rejection work for you and your business, as well as coping strategies picked for your unique personality type. More from Shopify Blog - Company https://ift.tt/3vZO5ph

The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. eBay acquired Terapeak in 2017, rolling the analytics tool into its Seller Hub and eventually making its product research function free to use. eBay sellers can look up individual products or product categories, discover sell-through rates, average prices, shipping costs, and more. The post How to Use Terapeak for eBay 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3uGmERj

For decades, manufacturing and industrial warehouses have used "hard" robots. They handle repetitive tasks and heavy lifting. But “soft” robots are much more sophisticated. They can safely grasp perishable and fragile items such as eggs, fruit, and bottles. Soft robots could transform fulfillment in many ecommerce warehouses. The post Soft-hand Robots Are Coming to Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3y5qoO4

In this episode of Shopify Masters, Fanjoy founder Chris Vaccarino shares his journey to becoming one of the biggest merch platforms around. He shares tips on discovering new talent to work with, transitioning from print-on-demand to production partners, and teases Fanjoy’s expansion into retail.  More from Shopify Blog - Company https://ift.tt/3exSLgm

Mind mapping is a creative exercise to capture, organize, and structure ideas. It was once was done on paper. But there are now tools for entrepreneurs and teams to develop mind maps, brainstorm ideas, and manage the resulting projects. Here is a list of mind-mapping and brainstorming tools for entrepreneurs and teams. The post 15 Mind-mapping Tools for Entrepreneurs and Teams appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3uBeae9

Many B2B businesses are already experiencing a post-pandemic surge. Certainly the revenue growth is welcome, but it can bring challenges as well. Here is a checklist to prepare for pent-up demand. The post Checklist for a Post-pandemic B2B Surge appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3tBhNzc

The pandemic has exposed the impossible balancing act that society demands of working mothers. But for many women, it's also been an opportunity to reset the terms of their careers. Through research and interviews with several mom founders, we explore how the pandemic has set the stage for an entrepreneurial boom among working moms.  More from Shopify Blog - Company https://ift.tt/2R57WEN

What do Kim Kardashian, Armando Roggio, and your neighbor have in common? They're all influencers. Influencer marketing is the digital equivalent of word-of-mouth promotion. Within ecommerce, we can segment influencers into three categories: celebrities, authorities, and peers. The post Influencer Marketing 101, Part 1: What Is It? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33qPNE3

This is an email blast that went out to our email list on 8-5-2021 Hey, I posted a video a few weeks ago discussing a new ecommerce marketplace project we are working on currently. We are using Upviral.com for our launch strategy, to generate leads and build our email list even before we have the marketplace is live. I’ve used Upviral in the past, with limited results. However this time I went a bit deeper into the strategy and nitty gritty of using the platform. So far it’s worked super well, generating over 1200 highly targeted leads to our email list for around 33c per lead . Our goal is to generate 5000 leads onto out list at launch. The indirect SEO benefit is also significant, which I discuss at the end of the video! Check it out below Cheers, Jono https://ecomxseo.com ShopifyX SEO V2  – The Most Comprehensive Shopify SEO course on the planet: ShopifyX SEO V2 Course    (Get $150 with code:  v2launch ) (Payment plan also available)

When the creative team behind Frostbeard Studio captured the nostalgic scent of old books in their hand-poured candles, they created a truly unique brand.  As they received more and more orders, the logistical challenges of packing and shipping products to customers often left them feeling frustrated and overwhelmed. After joining Shopify Fulfillment Network (SFN), things changed, and they were finally able to focus on what mattered ⸺ creating innovative new products and growing their business.       More from Shopify Blog - Company https://ift.tt/3b87L2s

Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission. The post The Magic of Fringe Sport? Improving Lives appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2RD9Ts8

How can you take good product photos on a budget? In this guide, Co-founder of Product on White Photography Jeff Delacruz walks you through how to shoot professional photos for your business. More from Shopify Blog - Company https://ift.tt/19wlOvZ

Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years. Here are three trends that inspire consumers to buy. The post Can Pantone Colors Drive Online Sales? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3nR45qI

Is that new summer dress 100-percent organic cotton? How can you prove it? What happened after the cotton was picked until the dress was delivered to the customer? Consumers have questions, and they are not getting answers. The post Consumers Want Visibility into What They Buy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3h1YE72

The FIRE movement—short for financial independence, retire early—gained momentum in 2018 and has since amassed a sizable following. We’ve consulted personal finance experts for their takes on FIRE and their advice for owning your financial future. And, we’ll dig into the most accessible takeaways from the movement, including small business ideas to help anyone increase and diversify income. More from Shopify Blog - Company https://ift.tt/3vMeZRz

From bicycles to Omaha Beach, June 2021 is full of international celebrations and historical events to fuel your company's content marketing. What follows are five content marketing ideas you can use for your business this June. The post 5 Content Marketing Ideas for June 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3uk4LHM

Interested in improving your web design and development skills? There are many options to learn — for beginners to advanced users. Here is a list of YouTube channels for web design and development. The post 15 YouTube Channels for Design and Development appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3gZpnBa

Joe Lamey and Jake Epstein are the founders behind Rocketbook. The creators behind everlasting notebooks and digital tools to ensure users can have one single notebook for all of their needs. In this episode of Shopify Masters, Joe shares their crowdfunding journey, how they overcame manufacturing challenges, and how the team collected over 3 million email addresses by building their app. More from Shopify Blog - Company https://ift.tt/2PKcOOS

Google Ads is steadily incorporating machine learning into daily account management. Google recently introduced a feature to auto-apply its suggestions in the “Recommendations” tab, offering 17 types of auto-apply recommendations in three categories. The post When to Auto-apply Google Ads Recommendations appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33nWEy9

At the end of 2020, the five-year-old Chinese shopping app Pinduoduo had 788.4 million users and more than $9 billion in annual revenue. Pinduoduo's incredible growth may provide some insights into the future of ecommerce. The post Ecommerce Insights from China’s Pinduoduo appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ugL9nL

Here is a list of product releases and updates for late April from companies that offer services to online merchants. There are updates on storefronts, payment services, tax compliance, fraud protection, and virtual photo and video shoots. The post Ecommerce Product Releases: May 2, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/337j1HP