Shopify SEO Tips

Kirsten Quigley, the founder and CEO of Lunchskins, is making sustainability accessible for everyone. Lunchskins sells biodegradable lunch bags and eco-friendly straws, created by a mother who wanted to make a difference when packing her kids’ school lunches. More from Shopify Blog - Company https://ift.tt/2EsyStv

In the spirit of the season, peek inside seven Christmas stores selling holiday cheer. Learn from these seasonal entrepreneurs through lessons they learned as they brought their ideas to life. More from Shopify Blog - Company https://ift.tt/AIKFRqt

Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma. The post SEO and Out-of-stock Product Pages appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/xyACkqs

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create his own playbook. More from Shopify Blog - Company https://ift.tt/v7g0oLW

Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more. The post Social Media Platform Updates for November 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PhtA5Kx

When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants. The post Open Graph Images and Why They Matter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/r8l1TEb

Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing. The post 18 Alternatives to Twitter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Lh06yvA

There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability. The post How SPF, DKIM, DMARC Drive Email Delivery, Security appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/oNzwjp5

Plenty of late-season marketing and selling tactics can boost holiday revenue. Here are 10 of them. The post 10 Last-minute Holiday Revenue Boosters appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/fLuClIx

Operating cash flow is an accounting tool that shows how much money is coming through a company—what is coming in and what is getting paid out. More from Shopify Blog - Company https://ift.tt/VhoW8E7

Build your own brand and sell vintage clothes online with help from this guide. Learn everything from where to source clothing to marketing your business. More from Shopify Blog - Company https://ift.tt/WUNeMcX

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing. The post Winc CMO on Complexities of Online Wine Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/iw45gL2

Industry experts give their best advice on building a fashion brand from scratch—everything from finding your target audience to working with agencies. More from Shopify Blog - Company https://ift.tt/SHx8vdP

Madhappy is a streetwear brand with a message — to take care of your mental health. In this episode of Shopify Masters, co-founder Peiman Raf discusses Madhappy's L.A. roots, philanthropic initiatives, and the pop-ups and collaborations that have made the brand successful. More from Shopify Blog - Company https://ift.tt/iHO5kld

Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages. The post How to Fix Orphan Pages for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/E0IR9Af

A working knowledge of Search Engine Optimization (SEO) is useful for more than just search engine marketing and getting your site found on Google. In fact, knowing the basics of SEO, and the tools to use, can help you become a more effective entrepreneur in general, from using search volume to evaluate the demand for a product idea or piece of content, to establishing the empathy you need for effective copywriting, content marketing, and B2B marketing . That's why we've put together this list of useful free SEO tools that you can use for anything from keyword research to backlink analysis. More from Shopify Blog - Company https://ift.tt/DPirvW9

Learn how to design a successful B2B marketing campaign and what makes B2B different from B2C marketing. More from Shopify Blog - Company https://ift.tt/DVw6hSa

Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers. More from Shopify Blog - Company https://ift.tt/Rw8GTSJ

Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify. The post How to Create and Manage 301 Redirects with Shopify appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/tUhOQvA

General partnerships offer an easy way to form a business with other people, but the business entity has limited personal liability protection. More from Shopify Blog - Company https://ift.tt/RTpN0jW

It’s been just over a month since the hurricane of media coverage slowed to a drizzle. In July, the internet was abuzz about Tuesday Bassen, the unassuming but tenacious indie illustrator who challenged retail behemoth, Zara, over intellectual property theft. This isn’t the first time Tuesday’s work has been the victim of theft. This particular crime inspired her “enough is enough” moment, after fans  then began alerting her to the copy-cat designs. So she lawyered up. What can we learn from Tuesday's story? In this post, we'll demystify intellectual property protection and explain why smaller upfront copyright costs can save you a bundle in legal fees on the back end. More from Shopify Blog - Company https://ift.tt/uBJ2vPy

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NVpo3Ua

China's federal government is exerting increasing control over tech companies, including ecommerce. That, combined with a slowing economy, creates uncertainty. The post Turmoil for Chinese Ecommerce and Tech Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Toamqfr

Marketing automation allows businesses to streamline marketing tasks so that you and your marketing team can focus on bigger-picture strategy. More from Shopify Blog - Company https://ift.tt/wHmNzC4

If you rely on revenue from a few months to sustain your business all year, forecasting your revenue and expenses isn’t a nice-to-have, it’s a must. Here's how. More from Shopify Blog - Company https://ift.tt/NEA8WhX

Learn how to start a nonprofit, get organized, and cut through the complexity so you can work to make the world a better place.  More from Shopify Blog - Company https://ift.tt/6KeSDio

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them. The post How to Write a Tutorial to Attract Customers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6diOl8V

The rise of ecommerce and the corresponding growth of delivery vehicles results in much more carbon emissions. Here are five tips for implementing sustainable practices. The post 5 Steps to Sustainable Shipping appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Iy7AeLm

  You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing. Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (it happens). But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people   want   to work with you. You can leverage that by collaborating with your fellow entrepreneurs, and we've rounded up four great examples of small business owners who did exactly that, on everything from their ad budgets to their physical retail space. More from Shopify Blog - Company https://ift.tt/A5F4vr7

As lines between the creator economy and entrepreneurship blur, creators are taking a platform-agnostic approach and building brands on their own terms. More from Shopify Blog - Company https://ift.tt/EgwCqTJ

from Shopify Blog - Company https://ift.tt/EAiVywh

Email is one of the most effective strategies to market your online business. Meet people where they want you to, in their inbox. More from Shopify Blog - Company https://ift.tt/NwfdJTg

Jordan Elist launched Mate, a provider of male sexual wellness supplements, in 2020. "I’m the son of a urologist. I grew up learning about men’s sexual health," he says. The post Investment Banker Shifts to Male Sexual Wellness appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rSfc0ew

Choosing the right business banking products—and understanding what to look for—will set your online business up for success from the outset. More from Shopify Blog - Company https://ift.tt/wj9siT8

Integrated marketing is a strategy where businesses create a consistent message across multiple channels to promote a brand, a product, or a service. More from Shopify Blog - Company https://ift.tt/tzfkjbM

Here are the most clever ways you can get any influencer or journalist’s attention—even in a crowded space—so you can get more traffic and sales for your business. More from Shopify Blog - Company https://ift.tt/YUyx0gz

Here are 8 example Black Friday email campaigns to get your creative juices flowing More from Shopify Blog - Company https://ift.tt/GFwqUCx

Popups on a website drive email signups and revenue. They can also disrupt users' experiences, running afoul of Google's ranking algorithms. The post SEO and Interstitials appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/A9hfYmc

Tan Choudhury is a high school dropout turned e-commerce expert. On this live episode of Learn with Shopify, Tan shares how he learned by doing, why he started sharing his knowledge on YouTube and what beginners can do to get started on their own online businesses. More from Shopify Blog - Company https://ift.tt/JweBg0k

Blogging is one of the best and lowest-cost ways to generate traffic and sales for your store, so “write a blog post” is firmly planted on your to-do list… but when it comes time to sit down and face that blank Word document? Crickets. More from Shopify Blog - Company https://ift.tt/ckfzMS4

One of the biggest challenges new businesses face is building an audience for their products. This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our guide is meant for those who haven’t started a business yet, it’s also relevant for any businesses that want to get into the blogging game. More from Shopify Blog - Company https://ift.tt/6QoG7yr

Stoked about a new business venture? Learn how to calculate if there’s market demand for your million dollar product idea. More from Shopify Blog - Company https://ift.tt/qCbzBkE

It's a dilemma that almost every new entrepreneur has to face: Customer trust is hardest to earn when you don't have any customers. Yet, you need to earn customer trust before they'll choose to buy from you. Luckily, these strategies can help even brand new businesses earn customer trust early on. More from Shopify Blog - Company https://ift.tt/MI2W0q9

Need help finding a product? Today, we're sharing 12 practical ways to find profitable, in-demand products to sell on your online store. More from Shopify Blog - Company https://ift.tt/6Q1ra7o

WooCommerce makes it easy to sell products from your WordPress site, but there are better options for selling online. More from Shopify Blog - Company https://ift.tt/IlgwVLu

This installment of our twice-monthly rundown includes updates on social commerce, visual search, product tagging, last-mile delivery, and more. The post Ecommerce Product Releases: November 15, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/79IUn3V

Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here five compelling examples. The post On-site Lifestyle Videos Enhance a Brand appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rYgR6aq

In this special episode of Shopify Masters, four entrepreneurs share their strategies for Black Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone. More from Shopify Blog - Company https://ift.tt/AuakQnj

A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel. The post 15 TikTok Creators for Marketing Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/k1indSJ

Nine-year-old Lily turned her candle-making hobby into a business after switching to homeschool. Learn how, with the help of her mom, she built a successful kid-powered brand. More from Shopify Blog - Company https://ift.tt/aIVqgWP

Tax season is here, and whether it's your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return.  More from Shopify Blog - Company https://ift.tt/Ur6HMGy

Looking for inspiration on how to harness blogging for your business? Here's a close look at 8 standout blogs run by ecommerce stores and ideas you can adapt for your own content marketing strategy. More from Shopify Blog - Company https://ift.tt/abh0fLA

Amazon customers can receive voice notifications on delivery and order status. But smaller merchants can do the same, increasing engagement and retention. The post A New Voice for Ecommerce Customer Retention appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/D7LXyZp

Sweeping state-based marijuana legalization has created a booming industry. But limitations remain for ecommerce. The post Is Online Marijuana the Next Big Thing? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/trp2F1m

You don’t need a revolutionary new product idea to sell things online. In fact, you don’t even have to manufacture your own products to start your own ecommerce business. Becoming a reseller is a great way to start selling online without starting from square one. More from Shopify Blog - Company https://ift.tt/EYQljVy

Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut. The post Klaviyo Founder: ‘We’re Good at Storing Data’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/piSahre

When exploring new opportunities, marketers tend to land on sweepstakes, giveaways, or contests as tactics to quickly help grow their audience. In doing so, many set their expectations too high assuming that giving something away for free will generate amazing results for their company. This isn’t always the case though. Many businesses run sweepstakes and contests with high hopes, but their promotions end up falling short of the expected outcome. In turn, this leaves them with a bad taste in their mouth and they avoid running them again. Here are 11 ways your marketing campaign may fail, and what you can do to increase your chances of running a successful promotion. More from Shopify Blog - Company https://ift.tt/NHotfJg

Moms everywhere are the real superheroes, simultaneously nurturing small businesses and small humans—both 24/7 jobs. Here, we spoke to eight inspiring women about the businesses they launched and their advice for other mom entrepreneurs. More from Shopify Blog - Company https://ift.tt/xTtFqEY

An ecommerce website theme enables you to enhance your brand and highlight your products using core and advanced features from Shopify.  In the Shopify Theme Store, design and performance are carefully tuned by experts to ensure that our themes are offering the best buyer experience, conversion flows, and responsive storefronts. In this article, we’ll talk about how to choose from best Shopify themes built in house and by Shopify Partners.   More from Shopify Blog - Company https://ift.tt/PQkmx70

Featured snippets are traffic generators. Answer boxes are not. Here's the difference. The post SEO: Answer Boxes vs. Featured Snippets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YM5XqeI

Get a closer look at the branding and marketing strategies behind Better Booch with Ashleigh Lockerbie, co-founder and Chief Marketing Officer. Better Booch is a kombucha company making light-hearted fermented drinks, designed to improve your day and your immune system. More from Shopify Blog - Company https://ift.tt/gvFrmaA

In October 2020, we surveyed over 150 aspiring entrepreneurs in the US and asked them to answer a deceptively simple question: “How much does it cost to start a business?” We then compared their answers to the reported spending of 300 business owners. Here's what we found. More from Shopify Blog - Company https://ift.tt/uHZsLEf

Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs. The post Convenience, Savings Drive 2022 Holiday Shoppers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sz1hWkm

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features. The post Comparing Social Media Scheduling Tools appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gAP0JyV

It’s never been more important to make the most of every visitor to your online store. In a digital world where ads are expensive, and attention is scarce, you can’t miss the opportunity to connect with would-be buyers. That's why we're excited to introduce Shopify Forms: a free app to help you capture customer info on your store, that works seamlessly with everything from discounts to Shopify Email and more. More from Shopify Blog - Company https://ift.tt/KeYBbs4

A customer relationship management tool can help a business grow and scale at an affordable price. Here is a list of simple CRMs for businesses of all sizes. The post 13 Easy-to-use CRMs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rUgOA1B

Trey Lockerbie began brewing at home kombucha as a way to help strengthen his sister's immune system. His love for kombucha grew when he met his spouse Ashleigh. Together they founded Better Booch–a kombucha company that brews light-hearted fermented drinks, designed to improve your day and support your immune system.  More from Shopify Blog - Company https://ift.tt/vq4Ymp2

If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you’ll need to learn the basic small business accounting tasks that come along with owning a store—and quickly. More from Shopify Blog - Company https://ift.tt/B1vZTRM

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more. The post 5 Content Marketing Ideas for December 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VtoHDul

The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings. The post Google Ads’ Settings for Max Performance appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/nEu4Fpb

In the United States, the federal government issues individuals and businesses tax identification numbers to track how much tax they’ve paid. More from Shopify Blog - Company https://ift.tt/iql4TEy

The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost. The post 5 Tips for After-Christmas Promotions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/F5Bl1sL

A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens. Plus: take our quiz to discover your Baby-Sitter's Club personality type. More from Shopify Blog - Company https://ift.tt/HaP748t

Steve Chou is by any measure a successful entrepreneur. But quality of life drives many of his business decisions. Frugal living is one component. The post Frugal Living Suits ‘My Wife Quit’ Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/WymfoAG

Pinterest has been around since 2010 and added   social commerce   in 2015. Now, conversion from aspirational to purchase is possible with the Pinterest Buy button and other features. So, how do you use it for your online store? Here’s a how-to guide to selling on Pinterest. More from Shopify Blog - Company https://ift.tt/VqwIBaj

Google's standard organic snippets have evolved over the years, but three elements remain constant: title, URL, and description. Here's how to optimize them for more clicks. The post Anatomy of Google’s Organic Search Snippets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gSfxEHQ

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media, Ritual, and Shoppe AI, stops by to share his tips for locking down the money you need to finally launch the business of your dreams. More from Shopify Blog - Company https://ift.tt/UmVxZCY

Thinking about starting a business in Nebraska? Our guide will help you get your new company up and running in the Cornhusker State in eight steps. More from Shopify Blog - Company https://ift.tt/Xo4ndsO

Recent studies by Deloitte and Boston Consulting Group highlight the enormous changes facing retail and business banking. We tell the story in three charts. The post Charts: Banking Trends and Outlook appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/6eNjIc9

Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute? The post The Black Art of Backlink Buying appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/txbJDT3

Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November. The post 13 Excellent BFCM Campaigns, to Inspire appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/qylFBue