Shopify SEO Tips

There are several benefits to converting your hobby into a money-making business. Here, we’ll outline the differences between hobbies and businesses, potential legal and financial implications of making the switch, and the steps you can take to turn a hobby into a business today. More from Shopify Blog - Company https://ift.tt/2ZFDXrn

Kristi Soomer created Encircled as a womenswear brand focused on sustainable, comfy, and stylish clothing designed as essential pieces for travel. Since launching in 2012, the brand has grown from designing for traveling light to living light, creating pieces that do more with less in customers’ closets. In this episode of Shopify Masters, Kristi shares with us the process of working with designers and how pitching her business on national TV propelled her business. More from Shopify Blog - Company https://ift.tt/3xJYSGo

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress. The post The Right Answer to ‘What Do You Do?’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3oZVYcB

  You don’t need a big budget to kickstart an ecommerce business. Check out these 26 low-cost ideas to inspire your own business venture. More from Shopify Blog - Company https://ift.tt/2Is1bD5

We've completely reimagined our globe for Black Friday Cyber Monday 2021. Check out a real-time view of global sales trends happening across Shopify. More from Shopify Blog - Company https://ift.tt/3CTSM70

Bushbalm started as a side-hustle when founder David Gaylord wanted to see how much he can learn while scaling with an initial $900 investment. In the years that followed, David honed his marketing skills to grow the business into an 8-figure skincare brand. In this episode of the Bushbalm Miniseries, David shares his three components of the marketing stack for new businesses, the rule of thumb for allocating marketing spend, and key ways to scale your brand using public relations. More from Shopify Blog - Company https://ift.tt/3CMYMOV

Google's Search Console is one of the most helpful search-engine-optimization tools. Unlike most SEO platforms, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings. The post 3 Ways Google’s Search Console Improves Organic Clicks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3CLrHDa

Standing-out is crucial for first-time entrepreneurs. Find a unique startup idea that actually makes money with our list of the best unique business ideas. More from Shopify Blog - Company https://ift.tt/3DT4UGU

Pinterest is a valuable and often under-appreciated channel for ecommerce businesses. In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results. More from Shopify Blog - Company https://ift.tt/2FLBzB8

What are investors looking for when you come pitching a new business idea? And how can you win them over? Learn how to craft a convincing elevator pitch in 5 easy steps. More from Shopify Blog - Company https://ift.tt/3FMf1xA

Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers. The post The Best Ecommerce Content for Instagram appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HK0m89

When things get tough, the first thing most business owners do to save their business is cut costs, but that only slows down the inevitable. What you need to do is breathe new life into a dying business by jump-starting it. Learn how to turn your business around with this article.  More from Shopify Blog - Company https://ift.tt/30Usm7P

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for "business as usual" may find survival difficult. The post It’s a New Normal for Ecommerce in 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/30SI7g5

How does a company find good freelancers? For many businesses, hiring a freelancer starts on a labor marketplace such as Upwork, Guru, Toptal, and similar. I have done this myself. The post Lessons from Hiring on Freelance Marketplaces appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3cH8mZc

Leili Farzaneh and Kevin White’s cat dislikes wearing collars and went missing one day. When they finally found their cat, Leili and Kevin looked into why cat collars were so uncomfortable and discovered they were designed with dogs in mind. The duo started Supakit to design their own cat accessories. In this episode of Shopify Masters, Leili and Kevin share their process of product development and how they expanded their business with an online course. More from Shopify Blog - Company https://ift.tt/3xcgRVw

What is product-market fit? Here, we’ll demonstrate how to prove your product concept and use customer feedback to find product-market fit. More from Shopify Blog - Company https://ift.tt/3nGZWao

If you’re ready to make the leap to selling in stores, you’ll need to know a few things. Hear from an expert on how to nail the pitch, how to make your product stand out, and if trade shows are really worth it. More from Shopify Blog - Company https://ift.tt/2EFg8o0

Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques. The post Product Photography, Part 13: Special Edits appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HJZW1p

Claiming your company's profile on local business directories is an easy way to increase awareness, offer info on your products and services, create opportunities for positive reviews, and improve your search rankings. Best of all, the listings are free. Here is a list of local directory sites. The post 22 Top Local Business Directories appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3CFfjob

HTS codes are important to your business for importing your products into the United States. Learn where to find them, what they mean, and how to use them. More from Shopify Blog - Company https://ift.tt/3kXU5M5

It's the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I'll review a few email marketing examples in this 2021 season from leading retailers. The post Holiday Email Marketing Trends, Examples for 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3CFq5KW

With the increasing popularity of food trucks, it’s essential to prep your operation before you start prepping your mise en place. A solid food truck business plan puts you at the front of the grid when the race begins. More from Shopify Blog - Company https://ift.tt/3qVKUzI

"Ecommerce Conversions" is my weekly podcast interview with an entrepreneur. I've spoken with merchants, vendors to merchants, wealthy former merchants, and more. But this episode is different. I'm interviewing no one. Instead, I'm addressing a singular topic: bootstrapping. The post The Beauty of Bootstrapping a Business appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3x5twcT

It's no surprise that the ecommerce share of worldwide retail sales has been surging. In July eMarketer estimated that share to reach 19.6% this year, a massive 42% increase from 2019. By 2025 the percentage will be 24.5%, according to eMarketer. The post Charts: Ecommerce Share of Global Retail Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ntQwim

Bushbalm’s 8-figure success and its array of “skincare for everywhere” products have come a long way since its ideation moment. In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand's first product, with insights on formulation, package design, and scaling production. Learn how Bushbalm found production partners and worked through its production challenges to land deals with major retailers. More from Shopify Blog - Company https://ift.tt/3Du79QL

Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels. The post SEO: Google’s Video Carousels Are a Big Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3CtESIE

The creator economy tech stack is a selection of apps, tools, and platforms online creators use to power their businesses—from Shopify to Snapchat. More from Shopify Blog - Company https://ift.tt/30y6PlV

Returns, refunds, and exchanges are all a part of selling online. But with a well-crafted return policy and a system to handle requests, you can encourage new shoppers to buy from you and turn dreaded return requests into repeat business. Here’s how. More from Shopify Blog - Company https://ift.tt/325mip3

A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools. The post 11 A/B Testing Tools to Optimize Conversions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3Hw2tvV

When a seven-year-old Yelitsa Jean-Charles opened her present—a Black Barbie doll—on Christmas morning in 2001, she burst into tears. Little did she know this experience would be the catalyst for an idea that would fill a gap in the toy market and forever change the trajectory of her life. More from Shopify Blog - Company https://ift.tt/3kJizc9

China's Singles Day, previously a celebration of unbridled spending, had a very different tone this year. Thanks to the Chinese government, consumerism is no longer in vogue. Nevertheless, both Alibaba — whose founder Jack Ma started the event — and JD.com, its closest competitor in revenue, racked up record sales. The post 2021 Singles Day: Record Sales for Subdued Event appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3FqjBRV

The difference between a "social media influencer" and an online "creator" may be no difference at all. Defining these terms has more to do with opinion or perspective than it does actual divergence. The post Defining Influencers and Creators Requires a Venn Diagram appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ClKt3F

When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways. More from Shopify Blog - Company https://ift.tt/2YOnocc

Pricing can be used as a marketing strategy or as a way to increase perceptions of quality. It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real impact on the purchasing decisions of your customers. More from Shopify Blog - Company https://ift.tt/3Dn3unE

Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store. More from Shopify Blog - Company https://ift.tt/3chn8Wd

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on shoppable video, B2B fulfillment, social commerce, shopper protection, and shipping enhancements. The post Ecommerce Product Releases: November 15, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qInwWf

Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers should restructure their search campaigns. The post Structuring Google Ads Campaigns for Success appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ceEaEA

Selling merch is a smart move that Twitch streamers shouldn’t be neglecting as a source of revenue. We walk you through how to design merch and how to start selling it—with real examples. More from Shopify Blog - Company https://ift.tt/3HpKl6X

When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company. The post Facebook Lead Ads Lowered CPA, Boosted Results appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3Dfrmtf

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon. The post Subscriptions Power Disco Past iOS 14.5, Amazon appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HewBMr

There’s a reason every big YouTube creator seems to have a product line. Selling merchandise and other products is an excellent way to diversify your revenue and maintain control over your business. Here’s how to get started. More from Shopify Blog - Company https://ift.tt/3HbpmF7

Whether you’re looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world’s most successful entrepreneurs. More from Shopify Blog - Company https://ift.tt/3kq0rDO

How do you measure your online store’s success? Do you focus on things like sales and revenue? While those are good short-term performance indicators, they don’t always paint the picture of your business’s future. Customer lifetime value can. More from Shopify Blog - Company https://ift.tt/3F9jvhG

I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post. The post Structured Snippets: The Low-hanging Fruit of SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3c1EQwT

Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. We dig deep into all areas of the business like marketing, finances, product development, and everything in between. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. More from Shopify Blog - Company https://ift.tt/31IvX9y

The Gulf Cooperation Council is a regional, intergovernmental political and economic union in the Middle East. In 2015, ecommerce revenue in the GCC was $5.3 billion, or just 0.4% of gross domestic product. By 2020, revenue had quadrupled to $21.6 billion. The post Charts: Ecommerce in the Middle East (Stats and Outlook) appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3c27SN6

A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples. More from Shopify Blog - Company https://ift.tt/2aIN7cG

Struggling with your marketing plan? We’ve got you covered. Here are the essential elements, plus seven examples that get it right. More from Shopify Blog - Company https://ift.tt/3D4cvBT

Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. So for December 2021 content, consider industry forecasts, helpful holiday how-to articles, New Year's resolutions, and a couple of uncommon holidays. The post 5 Content Marketing Ideas for December 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3c4xOr3

What do successful people have in common? They set clear goals that directly align with their own definition of success. Take our personality quiz to get tailored advice on how to visualize and find success in your life. More from Shopify Blog - Company https://ift.tt/30j1AGl

    Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Consistent, high-quality traffic you don’t have to pay for? Sign me up. But between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the hang of this whole ecommerce SEO thing. This beginner’s guide will take you from newbie to novice as quickly and simply as possible. We’ll cover keyword research, site structure and organization, and on-page SEO. More from Shopify Blog - Company https://ift.tt/2uYfvRD

Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images. The post Product Photography, Part 12: Color Correction and Presets appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3F1uRnE

From the coast of Maine to kitchens all across America, Mark Murrell and the Get Maine Lobster team have been shipping fresh lobsters and seafood for over a decade. In this episode of Shopify Masters, Mark shares his methods for shipping live seafood, managing exponential growth through logistical hurdles, and using content to build relationships with customers. More from Shopify Blog - Company https://ift.tt/3kjT8gQ

Need help with your cash flow statement? Here’s everything you need to know and a free template to get you started. More from Shopify Blog - Company https://ift.tt/3CZBB4S

A one-page WordPress theme can launch a business, product, or even a promotion. Modern single-page design utilizes stylish minimalism to keep visitors focused, while leaving room for bells and whistles. Here is a list of one-page commercial WordPress themes. The post 13 One-Page WordPress Themes for Startups, Products, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qhnrIN

The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual. The post Honest Messaging Drives Conversions This Holiday Season appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3H4lchW

You’ve made it to the end of my series on influencer marketing. To date, I've defined influencer marketing and addressed why merchants should use it. I've explained how to set goals, how to pick the right channels, and more. In this final, "Part 8" installment, I'll describe a process to analyze performance. The post Influencer Marketing, Part 8: Analyzing Performance appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3bOXfNp

Andrew Youderian is the founder and CEO of eCommerceFuel, a leading online community of established store owners. He oversees a diverse team and manages a growing business with worldwide members. Surely, one would think, he works long hours with little downtime. The post eCommerceFuel Founder on Work-Life Balance, Priorities appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3ER51Td

The lure of fast and easy cash gigs may seem like a great idea, but will only keep you on a hamster wheel of trading your time for cash. Want to really make money from home? These nine tactics will help you build valuable skills and earn extra cash online. More from Shopify Blog - Company https://ift.tt/2Uqc1op

Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type. The post Using Rich Snippets for Ecommerce Product Pages appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3q3Mm2r

From TikTok to Pinterest, online platforms are paying creators cash to develop content and win over audiences. Here are all the creator funds available to help you grow as an internet creator. More from Shopify Blog - Company https://ift.tt/2ZOGsYa

Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have? More from Shopify Blog - Company https://ift.tt/37fZ6Ia

A business continuity plan can seem like a lot of unnecessary work—until, all of a sudden, it's the most important document in your business. Learn how to put one together before you're desperate for it. More from Shopify Blog - Company https://ift.tt/3EJ4qTO

The shift to online buying could prompt physical retail stores worldwide to commit a third of their space for online fulfillment. That's according to Edge by Ascential, a U.K.-based research and advisory firm. The post Charts: Physical Retail to Transform Layout, Purpose appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3nQVXXH

Entrepreneurs are disrupting the old industry and rethinking what it means to sell, own, and buy fine jewelry. We’ll explore the affordable fine jewelry movement to better understand what it is, why it’s happening, and if those low prices are all they’re cracked up to be. More from Shopify Blog - Company https://ift.tt/3w8E2zH

Sarah Donofrio is a successful designer and founder of her namesake clothing line. What she’s learned over the past two decades is that taking your dream from idea to launch and making it in the frenzied world of fashion takes a specific set of skills, a generous dose of creativity, and a pinch of business savvy. Learn how to start your own clothing line, according to a pro. More from Shopify Blog - Company https://ift.tt/3EnrckK

Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers. The post How Brands Succeed on Reddit appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3CHDJ1g

Ben Goodwin and David Lester used innovative product development, the power of science, and the emotional significance of nostalgia to create Olipop. More from Shopify Blog - Company https://ift.tt/3CEa499

Dropshipping is a low-cost, low-risk business model that has a ton of advantages for first-time business owners. Browse our list of the  best free and low-cost dropshipping suppliers and learn how to automate order fulfillment in your online store.  More from Shopify Blog - Company https://ift.tt/3pTPbTO

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on fraud protection, product protection, international commerce, social commerce, local selling, cybersecurity training, and more. The post Ecommerce Product Releases: November 1, 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3my774g

Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Affiliate marketing is not new. It has been around since the earliest days of the commercial internet. The post Is Affiliate Marketing the Next Big Thing? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2Y7B3Lg