Shopify SEO Tips

In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales. More from Shopify Blog - Company https://ift.tt/G3bPDjvBm

Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement. More from Shopify Blog - Company https://ift.tt/m7ha61wTp

A brand’s voice sits at the core of the relationship customers have with a business. It fosters connection and community, and can even instill more confidence in a brand’s products. Here’s what it is and how to develop yours. More from Shopify Blog - Company https://ift.tt/1kezQN4iT

Many merchants that have softened return policies during the pandemic are starting to feel the financial pain. Some have pulled back entirely. The post Returns Take a Toll on Online Retailers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/uaJY7jKWH

The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain. The post Harness Customer Behavior to Boost Conversions appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/g9IMhaZtE

Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement. More from Shopify Blog - Company https://ift.tt/EzTjwGOFK

Apple's iOS 15 operating system launched in September 2021. Its new "Mail Privacy Protection" inflates the reported open rates of commercial emails. This piece analyzes the impact thus far. The post iOS 15: Impact on Email Marketing to Date appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vm2neHuTr

Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator. The post Former Ecommerce CEO Asks, ‘What’s Next?’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3rb9qN8

Build life-long customers and differentiate from competitors by developing enduring brand values for your business. More from Shopify Blog - Company https://ift.tt/35p13Vv

Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark. The post Advertisers Can Find Power in the Dark appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/348IfcB

Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities. The post How to Use Google Autocomplete for SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HjtMJm

Clever founders in the fitness industry watched pandemic trends closely and acted swiftly. But which of these trends are here to stay? We look to experts to uncover the top trends to watch in 2022 and how to future-proof your DTC fitness business. More from Shopify Blog - Company https://ift.tt/3G6rzjk

Struggling to reach your audience on Instagram? Its algorithm favors engagement-heavy content—if people don’t see your posts, they can’t engage, which is why it’s important to find the best time to post on Instagram. Here’s how to do that. More from Shopify Blog - Company https://ift.tt/3u3jTMu

Global venture capital funding more than doubled in 2021 to a whopping $621 billion. Financial technology companies received the most, followed by retail tech providers. The post Charts: Global Venture Capital Funding 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3H57nQ8

Key learnings from our Future of Commerce report solve shipping challenges and offer new shipping strategies and processes that can positively impact your business in 2022. More from Shopify Blog - Company https://ift.tt/3Azqq2H

Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users. The post Google Analytics 4 Transition Checklist appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3u2FHHR

Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively. The post 12 Examples of Brands in the Metaverse appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3AsVdy5

Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures. More from Shopify Blog - Company https://ift.tt/32uQXBB

Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece. The post 5 Ways to Promote a Paid Newsletter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fXqjEg

Could behavior-based ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation. The post Are Big Changes Coming to Digital Ads in 2022? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3IxQQEw

The pandemic has shown how vulnerable the global supply chain is to disruption, but moving the process closer to home can help relieve some of those issues. More from Shopify Blog - Company https://ift.tt/3ItNB0W

We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success. The post 4 Successful Influencer Marketing Campaigns appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/342rYWp

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming. The post Paid Search Drives Kuru Footwear to 2021 Success appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3FQLPW2

Have a bestselling book idea? What if you could write, edit, publish, and sell your own book⁠—all without having to split the profits with a publishing company? In today’s creator economy, you can. Learn how to self-publish and sell your own book with this step-by-step guide. More from Shopify Blog - Company https://ift.tt/3GQSsJ7

Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently. The post SEO: 6 Critical Search Console Reports appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3FQA7uh

Miva, the ecommerce platform, launched in the 1990s. Rick Wilson joined the business then as a salesman. He's now the CEO. He recently completed the company's second capital raise and authored his second book. The post 20 Years in Ecommerce for Miva’s CEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3IlvsCA

The shift to digital commerce has translated into a dramatic increase in global payment volume. In four charts, we illustrate the historical and projected payments growth worldwide and by region, as well as the rising use of cryptocurrencies. The post Charts: Growth of Global Payments, Cryptocurrencies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33RvDGv

Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs. Our January 2022 survey consists ... The post Who Reads Practical Ecommerce? Please Take Our Short Survey appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3hZ77oS

Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules. The post Ecommerce Design Is Critical (but Misunderstood) appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3AbHsDJ

By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here. The post 93 Mobile Games of Zynga appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33wgL0t

Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neuroscience, chemistry, and economics to use to launch Neuro. After their first Neuro gum product for energy and focus surpassed its crowdfunding goal in just three days, the duo went on to sell over 12 million pieces. In this episode of Shopify Masters, Kent and Ryan share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%. More from Shopify Blog - Company https://ift.tt/3A8WV7w

Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon. The post Ecommerce Product Releases: January 17, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33GGdAn

Maintaining a steady cadence of posts is crucial for building a following on Instagram and making sure your posts are seen. Here’s what we know about how often your business should be posting on Instagram. More from Shopify Blog - Company https://ift.tt/34XUUj2

Paid newsletters are driving profits in the creator economy. Podcasters, YouTube personalities, bloggers, musicians, business coaches, and the like are collectively called creators. Creators who are compensated directly or via ... The post How to Set Up a Paid Newsletter appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fvvCL2

Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing. The post TikTok Marketing Is Hard Work appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3zYwpgV

There is no shortage of affiliate programs to promote in your content. But not all are created equal: some programs offer low commissions or are run by sketchy brands, while others can offer mutually beneficial and authentic partnerships that benefit your audience. Check out the 29 best affiliate programs.  More from Shopify Blog - Company https://ift.tt/33bJasN

Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It's a massive battle of two retail titans. We compare their operations and strategies in the historic battle for consumer spending. The post Amazon, Walmart and the Epic Battle for Consumer Spending appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33nyJ5c

Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More from Shopify Blog - Company https://ift.tt/3I7YxBj

A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars. More from Shopify Blog - Company https://ift.tt/3fkwtyj

Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency. The post Setting Up Google’s Performance Max Campaigns appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3K8rM8Y

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We’ve brought in the experts to help you create better landing page designs that turn prospects into customers. More from Shopify Blog - Company https://ift.tt/3A14CwA

Should subdomains be a part of your ecommerce strategy? More from Shopify Blog - Company https://ift.tt/3rhpxaN

Our Future of Commerce report has invaluable insights into what you should be focussing on in 2022 as a small business owner. Plus, find out what customers will be looking for as they shop. We have the data to future-proof your small business. More from Shopify Blog - Company https://ift.tt/3rbIgnX

Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site. The post SEO for Google’s ‘People also ask’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3raoJ7w

So you’ve come up with a killer business idea—what’s next? Bring that idea to life by building a brand around it. Your visual brand identity is just one small piece of the puzzle. But if you have no budget or design skills, branding design can feel like an overwhelming prospect. Here, we’ll give you tools, learning resources, and tips from a design pro to help you create your own visual brand identity. More from Shopify Blog - Company https://ift.tt/3GoAbCM

The outset of the pandemic dramatically shifted consumer buying patterns in the U.S. Since then, traditional retail has stabilized. We analyze in three charts ecommerce's share of total quarterly U.S. retail ecommerce sales. The post Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3FiBW37

Your market analysis validates demand and helps you understand where you fit in the competitive landscape. More from Shopify Blog - Company https://ift.tt/3nebNfp

Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more. The post 5 Content Marketing Ideas for February 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3HRm1ue

Teddy Stratford is a brand of athletic button-down shirts that zip to offer a better fit and no gaping between buttons. Founder Bryan Davis accidentally discovered the concept when he was getting pulled over by police in Thailand. Since that fateful day, Bryan has worked through major breaking points to grow the business. In this episode of Shopify Masters, Bryan shares how to educate customers on a new product and how to find a marketing agency that aligns with your values and interests. More from Shopify Blog - Company https://ift.tt/3I8FYwX

Today’s diverse entrepreneurs tell the stories and expressions of their identities through the brands they build. At Shopify, we don’t just empower these businesses.  More from Shopify Blog - Company https://ift.tt/3FbXEWw

Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece. The post The Best Ecommerce Content for Pinterest appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3nbQw6p

Your market analysis validates demand and helps you understand where you fit in the competitive landscape. More from Shopify Blog - Company https://ift.tt/3f6hJ5R

Compelling web design adds credibility and trust to an ecommerce site. Properly used, fonts can establish branding and creativity. Here's our annual list of new (and free) commercial fonts. The post 20 New Free Commercial Fonts for 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qaC1l2

Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter. The post 8 Ways Social Proof Sells (Much) More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3JUndPm

  Tired of trading your time for money? Passive income is your road to financial freedom. Learn 11 tried-and-true strategies that build wealth and generate income in the background. More from Shopify Blog - Company https://ift.tt/3hhaLwF

Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode. The post ‘I Like Starting Things,’ Says Serial Entrepreneur appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3eZ2E5U

When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees. But there are plenty of ways you can pursue entrepreneurship with your headquarters at home. More from Shopify Blog - Company https://ift.tt/377JfJE

Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains. The post SEO: How to Optimize Title Tags for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3qQUemR

Looking to make more money as an affiliate marketer? Here are 10+ pro tips to get people buying through your links. More from Shopify Blog - Company https://ift.tt/3HCy26z

The world's first email was sent in the early 1970s. Since then email has evolved into a vital digital marketing tool. The number of global emails sent has climbed each year as the internet has become more accessible. Over 306 billion emails were sent daily in 2020. That number will rise to roughly 376.4 billion per day by 2025. The post Charts: Global Email Volume, Users, Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3zzJMEb

Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience. The post The Risk of Social Media Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3eSRXCa

Create a newsletter from scratch—from choosing the right email platform to mailing your first sendout to subscribers. More from Shopify Blog - Company https://ift.tt/31oXPjg

Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022. The post 5 Social Commerce Must-haves for 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3zp2UEQ

Kevin Lee and Kevin Chanthasiriphan grew up enjoying the vast noodle offerings from their Taiwanese and Thai upbringing. Together they launched immi, a ramen brand that paid homage to their favorite foods while using high-quality ingredients that are nutritious and 100% plant based. In this episode of Shopify Masters, the two Kevins share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback. More from Shopify Blog - Company https://ift.tt/34dngoV

Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented reality apps, and the metaverse. The post 11 Outstanding Digital Media Campaigns from 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3sYEjpn

UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters. The post Google Ads: How to Set Up Account-level UTM Parameters appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/31jZUwS

Having millions of views on TikTok doesn’t mean guaranteed revenue, but selling merch online is an excellent way to make money from the platform. Learn from experts on how to start selling merch for your TikTok fans. More from Shopify Blog - Company https://ift.tt/3Hst7oO

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on next-day and zero-emissions deliveries, in-app referrals, video content creation, early-stage financing, and non-fungible tokens. The post Ecommerce Product Releases: January 2, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3Hsxjov