Shopify SEO Tips

Braden and Tayler Handley’s idea was simple: design temporary tattoos that look and feel permanent but last up to two weeks. From successful Kickstarter campaigns and viral press coverage, the brothers built Inkbox into an 8-figure business, recently acquired by BIC for $65 million. In this episode of Shopify Masters, Braden shares the social media and growth strategies that allowed Inkbox to reach different audiences and amass a large following on and offline.  More from Shopify Blog - Company https://ift.tt/39pRB5O

This installment of new services that could help merchants includes updates on last-mile logistics, creator partnerships, pay-in-4, and more. The post Ecommerce Product Releases: August 31, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YVEufd4

Hiring an expert can be an intimidating step, especially since the whole point is to pay someone to do something you don’t know how to do. However, contracting an expert is also a really powerful way to amp up your business. Here’s how to navigate the entire process, and figure out if you’re ready. More from Shopify Blog - Company https://ift.tt/ywQ6J5X

Ecommerce was 14.5% of total U.S. retail sales in Q2 2022. We tell the story in three charts. The post Charts: U.S. Retail Ecommerce Sales Q2 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0EDnZXR

Steve Roeenfeldt has had a knack for crafting quality cocktails ever since his first job waiting tables at his father’s restaurant. After opening a cocktail kit business, Steve was inspired to begin making step-by-step cocktail videos onto a Youtube channel. What he didn’t know was how much of a hit they would become. Tune in to this episode of Shopify Masters to learn how Steve grew his social media following, and is now using the Shopify Starter Plan to sell his new book, Steve the Bartender’s Cocktail Guide . More from Shopify Blog - Company https://ift.tt/ZEWKMiD

These 26 beautiful websites nailed design. Here's why they’re good, alongside things you can steal to improve your own website design. More from Shopify Blog - Company https://ift.tt/tgXhbW6

Google's new "Video pages" report in Search Console has generated many questions from users. Contributor Ann Smarty addresses four of those questions in this helpful post. The post FAQs for ‘Video pages’ in Search Console appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ldwPjp9

There are many resources for staying current on design-related topics. Here's our all-new update to list of podcasts on user experience, ecommerce design, and more. The post 11 Web Design Podcasts for Online Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dbhLu7S

When it comes to growing your ecommerce business, understanding how distribution channels work is critical. Here's everything you need to know.  More from Shopify Blog - Company https://ift.tt/MOTSGv4

Private labeling is a great way to sell your own custom branded products without investing in product development. Beyond building a quality brand with great marketing, it starts with finding a reliable manufacturer or supplier. Learn how to do that here. More from Shopify Blog - Company https://ift.tt/27itEz3

Learn everything you need to know about Limited Liability Companies (LLC) in this beginner's guide. More from Shopify Blog - Company https://ift.tt/kAU364j

One aspect of business that is constantly changing is overseas shipping. If you’re thinking about or already using AliExpress to dropship products to customers, this article about ePacket delivery is for you. More from Shopify Blog - Company https://ift.tt/VYJpjfI

Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences. The post My First Metaverse Conference appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8PFgSNO

Ninety percent of Chisos Boots' revenue is online. But the company still runs a physical store and hosts in-person events. Both are essential for building the brand and community. The post Live Events Lift Chisos Boots, a DTC Brand appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UEWqr8v

Small business insurance can cost between $600 to $1,200 or more, depending on the size of the company and your insurance needs. More from Shopify Blog - Company https://ift.tt/VNstPef

With prices on the rise, many consumers are tightening their budgets. Some may start holiday shopping earlier while costs are lower. The post Inflation May Lead to Early Christmas Shopping appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YM54o1d

In this episode of Shopify Masters, Martha Grace McKimm shares what it was like to become an entrepreneur after being in the corporate world for two decades. Partnering with friend Andrea Hopson, the pair founded Hopson Grace, a home goods business built around their love of food and entertaining. Stay tuned for insights about how to curate a product line and build a community of loyal customers. More from Shopify Blog - Company https://ift.tt/VSI4wXc

While lip balm may not be your first thought when looking for a business idea, the growing interest in natural lip care makes it a great candidate. Learn an easy recipe to create your own natural lip balm, with tips on marketing and selling your new lip balm online, in-store, and everywhere in between. More from Shopify Blog - Company https://ift.tt/CSTRo2t

Amazon CEO Andy Jassy collected total compensation in 2021 of roughly $212 million. Shopify's Tobias Lutke earned $20 million. Here's a rundown of CEO compensation at select U.S. public companies. The post Charts: CEO Pay for Top Ecommerce, Public Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/01HyOb7

While lip balm may not be your first thought when looking for a business idea, the growing interest in natural lip care makes it a great candidate. Learn an easy recipe to create your own natural lip balm, with tips on marketing and selling your new lip balm online, in-store, and everywhere in between. More from Shopify Blog - Company https://ift.tt/xQbsU3h

A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how. The post SEO: Keyword Research for a New Site appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pDyFQmB

Etsy is a place where small business owners can meet customers ready to buy crafts, handmade jewelry, vintage clothing, and art. But, how do you get started? More from Shopify Blog - Company https://ift.tt/HelanBy

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause? The post Has Apple Changed the Advertising Industry? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/qlezGmp

In this episode of Shopify Masters, Robert Felder, the founder of Bearbottom Clothing, shares how a high school trip to Bangladesh sparked an idea for a company that gives back. Felder went on to start Bearbottom Clothing in college, and found early on that fostering close relationships with his business partners — especially the manufacturers overseas — was key to the success of his company. More from Shopify Blog - Company https://ift.tt/Ef0Y7Bu

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more. The post 13 Apps to Run Social Media Contests appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Ir9p8sS

An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose. The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4uKN6Qn

The first step for a successful brand and product is identifying the likely customers. But the process is not always obvious. Here's how to get started. The post 6 Steps to Identify Your Target Audience appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jZ8PUlR

As an ecommerce store owner, you might not know your customers by face, but you have the potential to learn a lot more about them. Enter personalized online shopping. Customized experiences are not only in demand, they can also benefit your brand by increasing conversion and collecting priceless customer data. More from Shopify Blog - Company https://ift.tt/YNSaxM5

Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both. The post 5 Keys to Better Transactional Emails appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4Ta9nfs

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The past year encouraged all of us to embrace the great indoors. No surprise, then, that the interest in  making money online  from the safety of our homes is now on the rise.  The magic of the internet is that it’s a sales channel, marketing network, and community hub all in one—plus so much more. That said, some businesses and side hustles are better suited to the laptop lifestyle than others. In this guide, we’ll break down the strengths and shortcomings of a few of the top money-making options. More from Shopify Blog - Company https://ift.tt/noYgeQz

Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort. The post SEO: How to Assess Keyword Difficulty appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/s4zLQhH

In this episode of Shopify Masters, Ben Sehl of KOTN breaks down how he built a multimillion-dollar apparel and home goods company by perfecting the production of a plain white t-shirt. From going viral on Reddit to tapping into the creator economy, Ben shares strategies that helped KOTN grow while also having a positive social impact. More from Shopify Blog - Company https://ift.tt/BTsmW8k

When you’re starting out with your business, you’re doing it all: fulfilling orders, responding to customers, managing your social media, and so much more. But while we pursue entrepreneurship for many reasons, having less time in our lives isn’t one of them. That’s why the first “employee” many ecommerce entrepreneurs hire is a virtual assistant : someone who can take on the daily tasks and processes that are important for running your business, but not necessarily focused on growing it. If you’re experiencing stress and the other “good problems” that come with success, it might be time for you to consider hiring your own virtual assistant and get back some of those hours in your day. More from Shopify Blog - Company https://ift.tt/3TBlruo

Owing to the pandemic, CEOs of large worldwide manufacturing companies are focused on supply chain resiliency. We tell the story in this week's charts. The post Charts: Global Manufacturing Outlook 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Bd5ikxW

Influencer marketing increases brand awareness and develops evergreen sales opportunities that can reach millions of online users. More from Shopify Blog - Company https://ift.tt/OVWvMBg

Grow your brand, create awareness and make sales to boost ROI using content creators and influencer gifting with the Shopify Collabs. More from Shopify Blog - Company https://ift.tt/zOiMdfy

The Shopify Collabs app supports your influencer marketing program by demystifying the costs related to expand your brand’s reach when working with influencers. More from Shopify Blog - Company https://ift.tt/KZ8DhkT

Many sites offer free stock photos to download and use commercially with attribution. Here's a list of 20 choices — from small, curated collections to large stock-image search engines The post 20 Sites for Free Stock Photos appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HIw3cBl

The new Inflation Reduction Act impacts U.S. taxation, healthcare, and climate change. The bill's clean-energy incentives will likely produce more electric delivery vehicles and charging stations. The post New U.S. Law to Spur Electric Vehicles, Clean Energy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/I7H2UYb

In this episode of Shopify Masters, we chat with Hailey Martinez, the Director of Operations at RinseKit to hear how the team created a portal pressurized shower system for explorers of the great outdoors. Hailey also shares how the team transitioned from retail to ecommerce and how the team perfected its online store. More from Shopify Blog - Company https://ift.tt/gzyXNdq

This installment of our twice-monthly rundown of new services for merchants includes updates on same-day deliveries, fraud prevention, SMS purchasing, and more. The post Ecommerce Product Releases: August 15, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Re8lkp7

At Shopify, we know that efficient, effective search and discovery makes all the difference for success. That’s why we’re not only improving the search and discovery capabilities we already provide to Shopify merchants.   Now, our new Search & Discover app supports a better online experience —helping business owners create an online experience that can boost sales and build customer loyalty. More from Shopify Blog - Company https://ift.tt/mR2FUzv

The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term. The post 3 Ways to Offset Shipping Rate Increases appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pItmUX4

Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing. The post 7 Ideas to Grow an Ecommerce SMS List appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5SNaOX7

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection. The post New Google Tag Improves Privacy, Ad Management appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/CMPZB7Y

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation." The post Polarizing Tweets Pay Off for Steak-umm appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kBQ5OjY

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Go beyond help desk software and call scripts to get to know the 13 skills that are needed to deliver great customer service. From active listening to improvisation to resilience, here's what you need to know to develop customer service skills for you and your team.  More from Shopify Blog - Company https://ift.tt/M3KsFmE

Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain. The post SEO for Animated GIFs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QYyelu7

In this episode of Shopify Masters, Brittany Hopkins, the founder of Anice Jewellery shares her journey of turning her hobby for making jewelry into a viable business. Brittany takes us through the steps she took from selling custom pieces from her bike to running an online business and two retail stores. More from Shopify Blog - Company https://ift.tt/0AYwyZG

Whether you’re a creator or a curator looking to make money selling art online, this step-by-step guide is for you. No matter what type of art you’re into—original acrylic paintings, digital art prints, sculpture—this resource has actionable advice for every artist. More from Shopify Blog - Company https://ift.tt/9RGKmN8

Consumers' preference for digital tools is upending retail banking. In this week's Charts, we look at the evolution of banking — from traditional branches to mobile alternatives. The post Charts: Retail Banking Trends 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GxowgB0

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When most people think about starting an ecommerce business, they have a vision of selling some amazing product that will enable them the freedom to work on something they truly enjoy.  But despite early enthusiasm, sometimes they end up not taking action. So what happens to these people? They don’t have any idea of what to sell Worrying about failing prevents them from starting They have an idea but are not sure what to do next Does that sound like you? Don’t worry. We’re going to show you some meaty and actionable stories of how two people were able to start their own ecommerce businesses without spending any money. More from Shopify Blog - Company https://ift.tt/eGDwBLn

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or via alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VvPWIxE

In this episode of Shopify Masters, Kyle LeFond of American Provenance shares how he turned home remedies into a 7-figure personal care brand. Kyle shares all the lessons he’s learned from personally passing out samples at local retail stores to selling at over 4000 retail locations.  More from Shopify Blog - Company https://ift.tt/sCpMDtf

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants. The post 12 Social Commerce Apps for Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SQJMN76

As a small business owner, video can seem like an intimidating or expensive format. But Instagram videos can be an accessible way to showcase your products and your brand to your audience. Here are some ideas to make the most of Instagram video in your posts and Stories. More from Shopify Blog - Company https://ift.tt/swPRh3M

The best ideas often come from competitors. Here are eight ways to scrutinize the tactics of rival sites to improve your own. The post To Drive Conversions, Spy on Competitors appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/a41SdtD

Amazon reported mixed results for Q2 2022. Product sales fell, but revenue from Amazon Web Services and subscriptions grew (a lot). We dive into the details. The post AWS Boosts Amazon’s Q2 2022 Results appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eVtI4PK

True Rivalry competes in a highly competitive market using advertising methods that don't cost a thing.   Sports apparel is a one of the fastest growing verticals in ecommerce. Sports themed t-shirts, hats, and hoodies are popping up in online stores everywhere. True Rivalry is a successful sports apparel company that sells their goods through their Shopify store. They have steady sales, they've had a few of their products go viral, and they've garnered a whole bunch of local and national press - all without spending money on advertising. Jason Portnoy, founder of True Rivalry, gives five effective advertising strategies that won't cost you any money:  More from Shopify Blog - Company https://ift.tt/cEKe1LS

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Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers. The post Editorial Newsletters Are the New Blogs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GplSd8Y

Online payments allow business owners to accept payments on digital platforms. Learn how online payment processing can meet your business goals. More from Shopify Blog - Company https://ift.tt/WeQGotu

The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain. The post 6 Keyword Tools for Video SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VRW3HdJ

It might seem like just another link in the navigation menu, but a store’s 'Contact Us' page is often one of the most under-optimized locations on the entire site. More from Shopify Blog - Company https://ift.tt/3jTYLK7

Raising money is a common challenge for many entrepreneurs. Crowdfunding is the common solution. Here are the 10 best crowdfunding sites to help you bring your idea to life. More from Shopify Blog - Company https://ift.tt/5feLGQK

A survey from McKinsey found that many U.S. consumers prefer online grocery shopping, but grocers feel unprepared for the transition. We tell the story in this week's charts. The post Charts: Ecommerce in U.S. Grocery Industry appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QlUaC3r

Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive.  One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week. More from Shopify Blog - Company https://ift.tt/kAOnauL

Infographics are popular among consumers for conveying complex information clearly and concisely. Here is a list of simple-to-use tools for organizing and creating. The post 12 Tools to Create Infographics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VcKl725

This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes updates on social commerce, live stream video, fulfillment, and more. The post Ecommerce Product Releases: August 2, 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VBenNSQ

In this episode of Shopify Masters, Michael Mader shares how he and his team were able to build a profitable business model with impact, win pitching competitions, and score dream partnerships with professional athletes. More from Shopify Blog - Company https://ift.tt/uO5kr0j

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eWRuSPh