Shopify SEO Tips

Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone. The post Why Your Loyalty Program Isn’t Working appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gQb1iF6

How can brands evaluate their inclusion in genAI answers? Three tools are attempting to fill that need. The post How to Track Visibility in GenAI Platforms appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vZsY5dB

Combining storefronts into a single backend centralizes the data and streamlines oversight. But it comes with costs. The post Multiple Stores, 1 Backend: Pros and Cons appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SR8yZNh

ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch. The post ChatGPT Shopping Is Coming appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/pPwZ9NW

Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model. The post From Model to Menswear Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/zdTfgcx

This week: new tools from Spur (testing), ShipBob (order fulfillment), Lil (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more. The post New Ecommerce Tools: April 24, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OHAb6Ua

Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons. The post SMB Ads Unchanged by Google Antitrust Ruling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aO5GCBU

Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment. The post Charts: U.S. Digital Media Trends 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1wV5zmT

Being quoted in reputable publications produces backlinks and drives topical authority as an entity. The post How to Earn Backlinks as a Quoted Expert appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ox0gIzX

Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?" The post Temu and Shein Cut U.S. Advertising appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/r1aSYFz

To Mehtab Bhogal, buying distressed companies is like salvaging a crashed car. "What are the parts worth?" The post Ecommerce Investor on Turnaround Tactics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5ZYFORG

A new McKinsey & Company report suggests little growth in Europe grocery volume amid changing consumer eating habits. The post Charts: Grocery Trends in Europe 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YMjvQWp

This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service. The post New Ecommerce Tools: April 17, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/TSiLyH9

A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzier than ever. The post Rethink Your Email Sunset Policy appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9qNxUWw

These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders. The post Spring Books on B2B, Nvidia, Bill Gates, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YZhIjVc

Traffic from ChatGPT is low volume but highly engaging. Monitoring that traffic is now essential. The post How to Track ChatGPT Traffic in GA4 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/v5nkVci

Ad targeting, having shifted to individuals, is returning to content-focused. The post Another Privacy Pivot in Ad Targeting appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/V2FCrop

Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs. The post A Playbook for Influencer Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LafbCQk

Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost? The post The Real Test of Unified Commerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AFmo8Gb

This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more. The post New Ecommerce Tools: April 10, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LxQ0ka4

In March, YouGov asked 9,400 Europe-based adults what they thought of Trump's tariffs. The post Charts: European Views on U.S. Tariffs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PE4GqyM

Keywords no longer guarantee traffic, but they do reveal prospects' needs. The post How Keywords Drive Helpful Content appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LfCjD0O

Some recommendations from Google Ads can improve performance. Others, not so much. The post Google Ads Recommendations Worth Doing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sd9BpwO

A change in products or focus could require a store to change its internet address. The post How to Change a Domain Name in Shopify appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Qg90CSf

Beardbrand owner Eric Bandholz explains how he brings in the right people at the right time. The post My 8-Step Ecommerce Hiring Process appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3L4uZ7f

This week's digest covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, and more. The post New Ecommerce Tools: April 3, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/FjAhXJv

Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees. The post 5 Content Marketing Ideas for May 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KXDdens

Conflict with suppliers, partners, and employees is inevitable. A new book suggests resilience and acceptance. The post Merchants’ Guide to Navigating Conflicts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/sc86Y2m

Most consumers worldwide oppose tariffs, per a Boston Consulting Group survey. The post Charts: Global Consumer Views on Tariffs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/BusPwIR

Done well, welcome emails drive revenue and long-term customers. The post Better ‘Welcome’ Emails for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Z2AqV9r