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Showing posts from March, 2026

Ditch the Discount, Says Brand Marketer

Growth Capital founder Cherene Aubert prefers bundles or BOGOs for slow-moving goods, and influencers for acquisition. The post Ditch the Discount, Says Brand Marketer appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Mh86UE7

AI Drives Smarter Ecommerce Pricing

The rise of AI agents enables ecommerce pricing tailored to each session and shopper, preserving margins. The post AI Drives Smarter Ecommerce Pricing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QD8KZ3r

New Ecommerce Tools: March 18, 2026

This week: reusable packaging, dropshipping, product feeds, finance, fulfillment platforms, B2C marketing, agentic commerce, and AI-powered contact centers. The post New Ecommerce Tools: March 18, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NysgF70

How CRO Drives Ecommerce Longevity

Optimizing for onsite conversions informs ad campaigns, organic search, and email marketing. The post How CRO Drives Ecommerce Longevity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0eG5PfX

E.U. Law Tightens Marketplace Selling

Verification and transparency are becoming routine for marketplace sellers in the E.U. The post E.U. Law Tightens Marketplace Selling appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/KFkRy4g

Search Console Adds Brand Filters

Search Console had already provided tools for branded queries, but the new filter makes the process easier and quicker. The post Search Console Adds Brand Filters appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/5sPF2ub

Launch Your Own Private-Label Brand

Private-label brands remove one or more layers of intermediaries from the supply chain. The post Launch Your Own Private-Label Brand appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ofSvQ3j

How Vessi Sells Waterproof Shoes

Director of ecommerce Ray Hua shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. The post How Vessi Sells Waterproof Shoes appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/r6kYbSX

Why OpenAI Acquired Promptfoo

Acquisitions by OpenAI and Meta foretells an agent-driven world with evolving security risks. The post Why OpenAI Acquired Promptfoo appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/L2ThbaO

New Ecommerce Tools: March 11, 2026

This week's rundown includes product feeds, localized commerce, installment payments, risk intelligence, social commerce, agentic commerce, parcel lockers, and more. The post New Ecommerce Tools: March 11, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/92MyXQK

Time-Sensitive Offers in Google Ads

A date-specific ad message does not automatically show, but workarounds can increase its chances. The post Time-Sensitive Offers in Google Ads appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/4fN2pqV

Studies Reveal AI Citation Clues

Generative AI platforms offer no guidelines on how to appear in their answers. We're left with independent research. The post Studies Reveal AI Citation Clues appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/HSWNYAy

The AI Attribution Blind Spot

The influence of genAI platforms on shopping remains largely invisible, at least for now. The post The AI Attribution Blind Spot appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VSirPBK

From Teacher to Fashion Brand Founder

In 2019 Nasrin Jafari was a middle school teacher in New York City. "I had no idea how to make clothes," she says. The post From Teacher to Fashion Brand Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/G41WagD

Seller Central AI Remakes Data Analysis

The new "dynamic canvas experience" hints at a broader shift from reporting to conversational business intelligence. The post Seller Central AI Remakes Data Analysis appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7ejJPkh

New Ecommerce Tools: March 4, 2026

New services this week include product photography, lead generation tools, seller assistants, retail media, shipping, cross-border ecommerce, cryptocurrencies, and more. The post New Ecommerce Tools: March 4, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/NyTLYmP

Payment Friction Wins in Africa

In Africa, providing payment details online is a leap of faith. Consumers need proof of the product and company. The post Payment Friction Wins in Africa appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/YvrWPtT

AI Bots Don’t Need Markdown Pages

Serving separate versions of a page to people and bots is not new. It's called "cloaking." The post AI Bots Don’t Need Markdown Pages appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OobWxIH

5 Content Marketing Ideas for April 2026

Potential topics in April for ecommerce marketers include Apple computers, burritos, Google Discover, beer, and zippers. The post 5 Content Marketing Ideas for April 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Nl6UsHw