Lessons from 20 years of ecommerce

My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me. It was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business.

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