Shopify SEO Tips

The following is an email blast that went out to our subscribers on 1-12-2020 Hey, Whew….. If you ran a Cyber weekend sale , I hope it went well for you.  I’m still recovering from working with our clients and own stores. It’s always a big task to get organised and keep things ticking along nicely with a big sale like this. Competing With The Big Boys I had a question the other day about should we even bother trying to compete with the massive ecom sites or branded sites that are aged, have huge authority, and 1000s of links.  My answer is a classic SEO answer….. It depends!  Sometimes when you do some keyword research, you start to get excited about what the potential is…..then you check the first page of Google and find that it’s filled with the big boys, or high DR sites.  So you move on. BUT….you can compete. Look at this example below. This is one of our brand new sites. It’s not Shopify, but it will be part of a Shopify store in ...

Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience. The post 20 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3fRkx6D

The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly. The post ‘Shop local’ applies to ecommerce businesses, too appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3momfie

I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — assuming that their audience will not read more. But that is not accurate, in my experience. The post Is Longer Copy Better for Social Media Ads? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36iWSJ5

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving. The post Kuru, a DTC Shoe Brand, Solves a Pain appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2JhYnye

We completely re-imagined our Live Map for Black Friday Cyber Monday 2020, a real-time view of global sales trends happening across Shopify. More from Shopify Blog - Company https://ift.tt/2XTxjs4

With 97% of North American BFCM shoppers planning to shop online this year, it may feel downright impossible trying to stay one step ahead of everything happening in your store this weekend. That’s why we’ve re-imagined Live View to help you track your store’s performance in real-time—from any device. Every 10 minutes, Live View will present a visual of your customers’ behavior throughout their checkout process. More from Shopify Blog - Company https://ift.tt/2AGsoP6

As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers. More from Shopify Blog - Company https://ift.tt/2V483is

As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers. More from Shopify Blog - Company https://ift.tt/39g3tFT

The following is an email blast that went out to our list on 26-11-2020 Hey, With Black Friday starting tomorrow (so many offers are already live), I thought it a good time to give you a very simple, effective, and actionable tip to have your Shopify store ready for next year.  This is not rocket science, but getting this set up now can pay off many years into the future.  Black Friday Organic Traffic What most stores do is create a sale page just before the sale, let it run, send some paid traffic, social whatever……. They do ok, and then unpublish that page. They don’t want a non active sale page active throughout the year…..right. Create Evergreen Sales Pages What we do and you should too, is create evergreen sales pages. For example: yourstore . com / pages / black-friday-sale yourstore . com / pages / boxing-day-sale yourstore . com / pages / easter -sale The idea is to keep these URLs live all the time, and just swap out the content, and SEO meta infor...

An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell. In August 2020, for example, Todd Kahn, president and interim CEO of Coach, announced during an earnings conference call that the brand would slash the number of products it offered this holiday season. The post Covid and the Long Tail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3m101m6

Need help finding a product? Today, we're sharing 12 practical ways to find profitable, in-demand products to sell on your online store. More from Shopify Blog - Company https://ift.tt/2oixsIp

Gantt charts have been around for more than 100 years, but these visual project management tools are still among the best ways to manage deadlines, keeping them on time and on budget. The post Managing Projects with Gantt Charts appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3l7Sq48

Ecommerce should see significant spikes this holiday season. However, merchants must consider the need for speedy, no-hassle checkout processes to lower abandons, especially from shoppers on mobile devices. What follows are six tweaks to streamline an ecommerce checkout. The post 6 Tweaks to Streamline the Checkout Process appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33cke0K

The following is an email blast that went out to our list on 24-11-2020 Hey, One the most time consuming and certainly expensive parts of any Shopify SEO campaign, is creating content. Most of us can write blog posts and product descriptions for our Shopify store. BUT….. even if we do in depth keyword research and topical analysis, how do we actually know we’re creating the content that not only is great for our readers, but also Google and the other search engines. The Content Conundrum There are two areas that really need to addressed for creating blog content for your store: 1. How to create enough without blowing your budget….. or brain 2. How to create that content that is optimised correctly for both Google and your readers These are two of the main questions we will be working on in 2021, to really not only up our content game, but help our students as well.  Currently we working on and testing a system using a number of different tools, that can do ju...

PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows. More from Shopify Blog - Company https://ift.tt/2JafQIs

The following is an email blast that went out to our list on 24-11-2020 Hey, One the most time consuming and certainly expensive parts of any Shopify SEO campaign, is creating content. Most of us can write blog posts and product descriptions for our Shopify store. BUT….. even if we do in depth keyword research and topical analysis, how do we actually know we’re creating the content that not only is great for our readers, but also Google and the other search engines. The Content Conundrum There are two areas that really need to addressed for creating blog content for your store: 1. How to create enough without blowing your budget….. or brain 2. How to create that content that is optimised correctly for both Google and your readers These are two of the main questions we will be working on in 2021, to really not only up our content game, but help our students as well.  Currently we working on and testing a system using a number of different tools, that can do jus...

B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive. The post 5 B2B Ecommerce Trends for 2021 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3kXzDbi

Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background. The post 15 Photoshop Tutorials for Product Photography appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3nS004D

Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask? Success in organic search can be elusive. The post A Day in the Life of an SEO appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/33oOLZJ

This is a re-publication of an email blast that went out to our members on 22-11-2020 Hey, I hope you’re having a great weekend so far. You may of noticed I’ve started to send out content more regularly.  It’s my goal to help as many people I can moving into 2021, improving their Shopify store traffic , and overall performance.  SEO  is all about mindset…. Yep, you’ve probably heard it all before, but the thing is, with SEO, it’s particularly true. Your Personality Type Will Determine Your Success With SEO A close friend who runs a successful Shopify store called me the other day, wanting us to do his SEO for him. Knowing him well, I thought it may not be the right strategy for him.  Why?  He is extremely ambitious and wants results fast….like super fast. He’s built his store rapidly and scaled it to 6 figures per month with paid advertising.  I just know if we do SEO, for him, and don’t results in the first week, he wont be happy....

The following is an email blast that was sent out to our members on 21/11/2020 Hey , So I was on the phone with a call with a client yesterday, talking about current results. I remember last year it took some twisting of the arm to convince him to start running Facebook and Instagram retargeting ads, in combination with organic strategies. One thing we always try and do, is combine our organic traffic efforts with some form of paid advertising. We talk about it in our course . It doesn’t need to be much, even only a few dollars a day…… Paid Traffic Will Help Your Organic Efforts It sound weird, but one of the best returns you’ll get from SEO, is using it with paid traffic…. Hang on…..isn’t that a contradiction? Stay with me here….. Google (and the other search engines), want to see high quality traffic to your store. It’s great if it comes from google search, but Google also likes to see traffic that converts…..period, no matter where it comes from. Retarget Your Organic Se...

  Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples. More from Shopify Blog - Company https://ift.tt/2CrlYWT

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants. The post Brandbrand’s Technology Stack: Platforms, Apps, Services appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3kXvnZL

The following is an email blast that was delivered to our subscribers on 20/11/2020 Hey , Do you know the power of Shopify tag pages? Tag pages have been around with site design for ever….. but most sites don’t use them effectively, if at all or worse, they are providing Google with a low quality signal. Tags are important and can be used in a variety of ways to help user navigation, sort products, and aggregate collections… The Tag Page Conundrum If you use the native Shopify tag system out of the box, chances are you’ll end up with a heap of low quality tag pages with duplicate content, indexed in Google. While it will not necessarily directly put your site at risk of a Google penalty, your entire site may be suppressed, or individual pages not performing as they should….. That’s why we normally add the “noindex” tag to tag pages. It helps keep sites cleaner and ensure our high quality pages are indexed and ranked and getting the love from Google they deserve. What If Y...

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders must often embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction." The post During Covid, Ecommerce Founders Can Invigorate Their Companies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lLBilJ

I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid. The post B2B Merchants: Harness Data to Pivot, Adapt appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36NT6X3

Shopify's data shows businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale. Think of live chat as a way to support customers through all stages of the buying cycle—that means pre-purchase and during, not just after. More from Shopify Blog - Company https://ift.tt/2HrOPdc

A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns. The post Last-minute Holiday Social Media Checkup for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36LYda7

Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute. More from Shopify Blog - Company https://ift.tt/2IONvYt

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I'll explore how to analyze unsubscribes to improve email performance. The post Analyzing Unsubscribes Can Save an Email Marketing Program appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36HgW6R

Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools. The post 15 Social Media Plugins for WordPress appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3lzFyoe

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth. More from Shopify Blog - Company https://ift.tt/35DEAlk

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on product videos, social commerce, holiday promotions, live-streaming, logistics, shipping, and wearable payments. The post Ecommerce Product Releases: November 16, 2020 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32Mrikw

Informational content such as buyers’ guides and how-to instructions enables you to lure shoppers to your site while they’re in research mode. There, they could complete an action that delivers immediate or future value to your business. Examples include signing up for a newsletter, requesting more info, or the ultimate goal: purchasing a product. The post SEO: Excellent Content Moves Shoppers through the Funnel appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/35z6wXo

Alibaba's Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion. This compares with $38 billion in a 24-hour period on 11.11 in 2019. The post Alibaba’s 2020 Singles Day Breaks Record, Attracts Luxury Brands appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2UtpW9V

The mission of Anthony Frasier's company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and authored a book. To Frasier, ABF is much more than a business. The post ABF Creative, a Podcast Network, Is ‘More Than a Business’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32GO5hA

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The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products. The post The 5 C’s of Ecommerce Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2Iw2NB6

Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we'll show you how to get yourself set up with your own Facebook ads and create your first ad campaign. More from Shopify Blog - Company https://ift.tt/349JOEZ

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a  70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions. The post Cookieless Browsers Will Upend Ad Tracking appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3eOz2Hw

If the events of 2020 didn’t already lift our collective stress levels, we’re about to enter another holiday shopping season. These next few weeks will be a test. In the final push to the end of December, we’re sending good vibes into the universe for an auspicious 2021. Until then, we’re here for you. This month’s installment of The Founder’s Zodiac explores stress management strategies handpicked for every personality type. More from Shopify Blog - Company https://ift.tt/2IqdxAZ

On October 20, the U.S. Department of Justice and eleven states filed an antitrust lawsuit against Google. In this article, I’ll provide an overview of the case. Throughout, I’ll concentrate on what means for merchants. The post U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32vOBPM

A demonstration video can introduce a product or service to an audience of prospects. There are many types of product videos, but good ones share traits. They’re simple and concise. They tell a story that involves a problem. And they relate to viewers through emotion, honesty, and often humor. Here is a list of compelling product demo videos. The post 13 Product Demo Videos, for Inspiration appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2Ig2c6S

When Ryan Zagata moved to Brooklyn, bicycling became his main mode of transportation to explore and expand the radius of his community. Focused on urban mobility, Ryan launched Brooklyn Bicycle Co. to bring the ease of  commuting with bikes to urbanites. In this episode of Shopify Masters, Ryan shares the lessons learned from his showroom, managing a 600% year over year growth, and the importance of feedback.  More from Shopify Blog - Company https://ift.tt/35eIyAy

Every merchant wants to beat Amazon in Google's organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically find on a product detail page, such as a product description, images, and reviews. The post SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon) appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2IjzJwR

Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet. The post Google Tables Can Help with Projects, Products, Support appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/35epoe4

Consumers will rely on online merchants more than ever during this year’s holiday season. Here are seven tips for retaining shoppers and closing more sales. 7 Tips for the 2020 Holidays Integrate ... The post 7 Quick Tips to Drive 2020 Holiday Sales appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2Illib2

Most entrepreneurs in 2020 are uber connected: phone, text, email, Slack — you name it. But to Arri Bagah, the founder of Conversmart, an ecommerce agency, always-on connections means non-stop interruptions. "It's a matter of taking control of my time — trying to be less reactive and more active," he told me. "Receiving all of those notifications prompts you to react. The post Turn Off Your Phone, Says Agency Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3l8HZ10

The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations. Evidence of this trend can be found in Shopify's June 30, 2020, quarterly report. The company achieved a 28-percent increase in subscription revenue for that three-month period. The post Your Ecommerce Platform Can Help with That appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/367LO07

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your business to the next level. The easiest way to make it happen? Write a good press release. More from Shopify Blog - Company https://ift.tt/353nfCe

In its never-ending quest to improve search results, Google is extending natural language processing to "passage indexing," ranking individual sentences or phrases within a page. Google addressed this latest update in an October 15 blog post. The update will impact an estimated 7 percent of its search queries worldwide. The post SEO: What Google’s New Passage Indexing Means for Ecommerce appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/32hKEhf

According to a survey of shoppers in the U.S. and Canada, spending habits this Black Friday Cyber Monday will be unique in many ways. We'll explore our top three findings and how you can successfully adapt your business during the busiest season of the year—and beyond.  More from Shopify Blog - Company https://ift.tt/3jZ8zYX

Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game. The post Should you buy a failing ecommerce brand? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2JtNFo8

The traditional IPO has mostly been the domain of large, high-profile companies that had received hundreds of millions in venture capital over a period of years. This year, however, traditional IPOs have been overtaken by a method that has been around for roughly 20 years but has gained traction only in the past two. The post SPACs: 2020’s Most Popular Method of Going Public appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/36fwm27

The 2020 holiday season is upon us. Here is a list of successful marketing campaigns from previous holiday seasons. The campaigns celebrate Yule logs, Santa, holiday music, and heading outdoors. Several of the campaigns use contests to generate content from followers. The post 10 Inspiring Holiday Marketing Campaigns appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/388zJdA

From bypassing discounts to driving social change, learn how three small businesses are adapting their Black Friday Cyber Monday campaigns to these unconventional times. In the latest episode of Shopify Masters we talk to the founders of a makeup subscription service, a mattress company, and an organic skin care line. More from Shopify Blog - Company https://ift.tt/3ehdNy0

I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping. The post Understanding Google’s Smart Shopping Campaigns appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2I0vm9H

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on social commerce, discounted shipping, holiday deals, live chat, analytics, and content creation. The post Ecommerce Product Releases: November 2, 2020 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/34MuEWm

With a subscription business business model, companies can scale with predictable, recurring revenue. Meanwhile, shoppers receive a convenient, personalized, and lower-cost way to buy what they want and need on a recurring basis. More from Shopify Blog - Company https://ift.tt/3efC1Zu

In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts. The post 5 Content Marketing Ideas for December 2020 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3jMOeGb