Cookieless Browsers Will Upend Ad Tracking

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a  70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.

The post Cookieless Browsers Will Upend Ad Tracking appeared first on Practical Ecommerce.



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