The Marketing Strategy That Grew Sales 10x in 18 Months

The co-founders of Afrocenchix, Joycelyn Mate and Rachael Corson.

Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.

More



from Shopify Blog - Company https://ift.tt/38YgaVw

Comments

Post a Comment

Popular posts from this blog

How to Increase Sales: 13 Techniques to Make More Money Online

Image
You’ve found a product you want to sell and your online store gets a handful of sales each week. Now, you want to step on the gas and increase sales. But there’s a finite amount of time in the day. Where do you start? This guide shares techniques bound to increase sales—and they don’t take a lot of time to implement. More from Shopify Blog - Company https://ift.tt/cUC1Tsz
Read more

Covid and the Long Tail

An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell. In August 2020, for example, Todd Kahn, president and interim CEO of Coach, announced during an earnings conference call that the brand would slash the number of products it offered this holiday season. The post Covid and the Long Tail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3m101m6
Read more