How This Dinnerware Brand Grew Through Influencer Gifting

Joe Parenteau the founder of Fable.

When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.

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from Shopify Blog - Company https://ift.tt/2NMzvR9

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