How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product

illustration of a hand holding a meal covered by a silver cloche, waiting to be unveiled.

Pre-orders can be a versatile addition to your toolkit at whatever stage you are with your business. You can use pre-orders to validate a product idea, build hype for an upcoming launch, and improve cash flow throughout your new product development process. From the different types of pre-orders you can offer to how to effectively promote a pre-order, here's what you need to know to start selling before your stock is ready to ship.

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