Marketing Attribution: Seeing the Customer Journey More Clearly

Illustration of a person climbing up a mountain, representing the clear view marketing attribution can provide a business

"What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.

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