Lessons from Vine Influencers Elevate Feat Clothing

Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app." 

The post Lessons from Vine Influencers Elevate Feat Clothing appeared first on Practical Ecommerce.



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