Lessons from Vine Influencers Elevate Feat Clothing

Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app." 

The post Lessons from Vine Influencers Elevate Feat Clothing appeared first on Practical Ecommerce.



from Practical Ecommerce https://ift.tt/3rqRlHI

Comments

Post a Comment

Popular posts from this blog

Feeling Lonely? 10 Ways to Cure the Entrepreneurship Blues

Image
The reality of being a new entrepreneur is that you’re often on your own. But alone and lonely are two very different things—the latter can lead to more serious mental health concerns. If you’re an entrepreneur, be proactive in your efforts to reach out. Here’s how to deal with loneliness as a small business owner, with advice from founders who’ve been there. More from Shopify Blog - Company https://ift.tt/GAH5ylB
Read more

Charts: Social Media’s Impact on Ecommerce Revenue

Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites. The post Charts: Social Media’s Impact on Ecommerce Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2LJGcm4
Read more