The Beauty of Empathy: How India's SUGAR Cosmetics Disrupted the Market by Focusing on Underserved Customers

Vineeta Singh noticed how most beauty brands in the Indian market did not cater to local consumers' needs. The heat, humidity, and monsoon season all challenged the wearability of established brands and their shades and colours were mostly formulated with lighter skin tones in mind. Vineeta dreamed of a sweeter solution and launched SUGAR Cosmetics in 2015 with cofounder Kaushik Mukherjee. In this episode of Shopify Masters, Vineeta shares with us how she grew the brand from online only to having over 10,000 retail touch-points, and becoming an industry disruptor that raised $21 Million in Series C funding.

More



from Shopify Blog - Company https://ift.tt/3cd7kU5

Comments

Post a Comment

Popular posts from this blog

Feeling Lonely? 10 Ways to Cure the Entrepreneurship Blues

Image
The reality of being a new entrepreneur is that you’re often on your own. But alone and lonely are two very different things—the latter can lead to more serious mental health concerns. If you’re an entrepreneur, be proactive in your efforts to reach out. Here’s how to deal with loneliness as a small business owner, with advice from founders who’ve been there. More from Shopify Blog - Company https://ift.tt/GAH5ylB
Read more

Charts: Social Media’s Impact on Ecommerce Revenue

Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites. The post Charts: Social Media’s Impact on Ecommerce Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2LJGcm4
Read more