How Offering Bundles Doubled Lume Cube's Average Order Value

Shopify Masters: Lume Cube founder Riley Stricklin

As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.

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