What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?

Elle McAlister and Kelley Higney the cofounders of Bug Bite Thing.

Few people understand the anguish of mosquito bites more than Floridian moms.

When Kelley Higney’s six-month-old daughter experienced severe reactions to bug bites in the area, she tried every remedy on the market with zero luck. By chance, she landed on something that worked: a suction tool that extracts insect saliva and venom to alleviate the effects of bites. So along with her mother, Elle McAllister, the duo created the now cult-favorite line of products, Bug Bite Thing. In this episode of Shopify Masters, Kelley shares her strategy behind gathering thousands of positive reviews, geo targeting social media ads, and what happened after that memorable Shark Tank appearance.

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