Shopify’s Entrepreneur-in-Residence: 'No, Influencer Marketing Isn’t Overhyped'

Illustration of David Gaylord, Shopify's Entrepreneur-in-Residence

David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm. As his business has grown, David has learned a few counterintuitive lessons about influencer marketing—and today, he's sharing them with us.

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