Shopper Privacy Could Boost Contextual Ad Targeting

Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.

The post Shopper Privacy Could Boost Contextual Ad Targeting appeared first on Practical Ecommerce.



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