Is Your Customer Acquisition Cost Sustainable? Benchmarks for Every Industry

Customer acquisition costYou want as many customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you quickly become unprofitable. But let's not pull out the calculus textbooks just yet. There's a simpler way to pulse check whether your customer acquisition strategy is on track and sustainable—and that's to look at solid benchmark data. 

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