Google Ads: How to Set Up Account-level UTM Parameters

UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.

The post Google Ads: How to Set Up Account-level UTM Parameters appeared first on Practical Ecommerce.



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