How This Urban Contemporary Gallery Targets Niche Customers

How This Urban Contemporary Gallery Targets Niche Customers

Klaus Rosskothen turned his love for collecting urban contemporary art into the gallery, Pretty Portal. Based in Düsseldorf, Germany, since 2007, Klaus decided to reach a broader art audience by building an online store with Shopify a year later. As one of the earliest merchants, Klaus shares how he reaches a niche audience through digital and in-person strategies.

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