Rare Beauty’s Marketing Strategies for Being an Inclusive and Viral Brand

Katie Welch the Chief Marketing Officer of Rare Beauty

In this episode of Shopify Masters, you’ll get a behind the scenes look at Rare Beauty, the cosmetics brand founded by Selena Gomez. Chief Marketing Officer Katie Welch shares her marketing strategies: her approach to brand storytelling, how they’ve built an inclusive community on and offline advocating for mental health, as well as future plans for Rare Beauty.

More



from Shopify Blog - Company https://ift.tt/EgBWVfs

Comments

Post a Comment

Popular posts from this blog

The Right Answer to ‘What Do You Do?’

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress. The post The Right Answer to ‘What Do You Do?’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3oZVYcB
Read more

How to Make and Sell Merch Your Fans Will Love (2023)

Image
If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you'll learn how to come up with your own merch strategy, from brainstorming product ideas to selling directly to fans. More from Shopify Blog - Company https://ift.tt/snKCXZv
Read more