How to Protect Your Intellectual Property

It’s been just over a month since the hurricane of media coverage slowed to a drizzle. In July, the internet was abuzz about Tuesday Bassen, the unassuming but tenacious indie illustrator who challenged retail behemoth, Zara, over intellectual property theft.

This isn’t the first time Tuesday’s work has been the victim of theft. This particular crime inspired her “enough is enough” moment, after fans then began alerting her to the copy-cat designs. So she lawyered up.

What can we learn from Tuesday's story? In this post, we'll demystify intellectual property protection and explain why smaller upfront copyright costs can save you a bundle in legal fees on the back end.

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