How to Test Product Images: 6 Photography A/B Tests to Run

Before you buy something in a brick-and-mortar store, you interact with it. You test drive cars, you touch blankets, you smell candles.

In ecommerce, that interactivity is missing, which puts a lot of pressure on product photos to fill the void.

Fortunately, your brain can process images in as little as 13 milliseconds. It can remember more than 2,000 images with 90% accuracy over the span of a week.

So, product photography can be used to persuade, influence, motivate, and direct attention. Product photos are lean, mean selling machines and they deserve your undivided attention.

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