The Playbook for Busting Myths: 5 Ways to Change Consumers’ Minds

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.

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from Shopify Blog - Company https://ift.tt/5z07gRe

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