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Showing posts from September, 2026

Google Targets Low Effort, not AI

A Google attribute called "contentEffort" in last year's search algorithm leak is telling. The post Google Targets Low Effort, not AI appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/oR8WIOA

Test Your Products for AI Discovery

The goal is to match a shopper's needs to your product so an AI system will recommend it. The post Test Your Products for AI Discovery appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/45yYx2O

5 Levers Drive CAC, Says Ad Pro

Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer. The post 5 Levers Drive CAC, Says Ad Pro appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ELhH562

Retail Media’s Margin Opportunity

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with. The post Retail Media’s Margin Opportunity appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/0CbIvUr

New Ecommerce Tools: September 16, 2026

New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more. The post New Ecommerce Tools: September 16, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8V5Ag43

My Favorite Content Tools Don’t Write a Word

Thanks to cheap, infinite copy from generative AI, the questions to answer have changed. The post My Favorite Content Tools Don’t Write a Word appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/jx2vfSB

Branded Sites Are Vital for Merchants

There's no substitute for direct relationships with shoppers. The post Branded Sites Are Vital for Merchants appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/oLjgpZd

Does Retail Media Add Value?

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers. The post Does Retail Media Add Value? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/biTv14o

Agency Owner on New Store Strategies

Kenny Trusnik of Forest City Digital says start with extensive product data in a structured environment. The post Agency Owner on New Store Strategies appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AoRIN0Q

Sales Velocity Reveals Inventory Risk

Velocity can signal coming stockouts or, conversely, markdowns and phase-outs. The post Sales Velocity Reveals Inventory Risk appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/CPVFdN2

Drive Awareness with Video Sequence Ads

Google Ads video ad sequence campaigns show multiple clips in a specific order to individual viewers. The post Drive Awareness with Video Sequence Ads appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XF83kH7

New Ecommerce Tools: September 8, 2026

New products and services for payments, agentic commerce, AI visibility, product customizers, omnichannel fulfillment, dropshipping, email marketing, and customer experiences. The post New Ecommerce Tools: September 8, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hOaF02X

Do We Still Need Google Disavow?

Yes, Google's Disavow tool remains useful for a single scenario. The post Do We Still Need Google Disavow? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/rBUvi01

The Race to Own AI Shopping

Will shoppers use AI mostly on external platforms, or on-site directly with merchants? The post The Race to Own AI Shopping appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/iGnsKzJ

Influencers Mostly Skip Disclosure

The challenge with enforcing disclosure rules starts with the definition. The post Influencers Mostly Skip Disclosure appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JfMpxwX

5 Content Marketing Ideas for October 2026

Content marketers in October can explore Winnie-the-Pooh, Halloween, AI vs. humans, company archives, and breaking news. The post 5 Content Marketing Ideas for October 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/WfPCq90

New Ecommerce Tools: September 2, 2026

This week's rollouts include tools for payments, shipping, affiliate marketing, CRMs, supply chain, merchant-of-record services, and more. The post New Ecommerce Tools: September 2, 2026 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/li5PD7n

Ecommerce in Nigeria Poised for Growth

Per DHL, Nigeria exceeds the global average for expected ecommerce expansion. The post Ecommerce in Nigeria Poised for Growth appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bpHWBZs