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Showing posts from October, 2024

Notable Business Books for 2024

Our sampling of noteworthy new business titles on one or more prominent "best books" lists. The post Notable Business Books for 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/puRkLTj

New Ecommerce Tools: October 31, 2024

This week: ecommerce storefronts, buy-now pay-later, AI-powered assistants, fraud prevention, search engine optimization, logistics, and seller ratings. The post New Ecommerce Tools: October 31, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/McASsK5

SEO for Product Category Pages in 7 Steps

The purpose of category pages is not just to attract traffic but to engage visitors into buying products. The post SEO for Product Category Pages in 7 Steps appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XWRxJUC

Teamsters Target Amazon Delivery Drivers

Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute. The post Teamsters Target Amazon Delivery Drivers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ijHJMy3

4 Payment Processing Pitfalls to Avoid

Industry pros cite common merchant mistakes that jeopardize processor relationships and damage the business. The post 4 Payment Processing Pitfalls to Avoid appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/v85oJVm

Gen AI Nears Hyper-Personalization at Scale

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/9Kf6uVd

4x Founder Debuts Ecommerce Intel Tool

Dennis Hegstad's latest venture, a data provider, follows his three Shopify app companies. The post 4x Founder Debuts Ecommerce Intel Tool appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/I1yG5Wb

New Ecommerce Tools: October 24, 2024

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. The post New Ecommerce Tools: October 24, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ltBQ25O

Holiday Gift Guides Drive Long-Term Revenue

Impulse buying spikes during the gift-giving season. So do returns and frustrated customers. The post Holiday Gift Guides Drive Long-Term Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bS9RQDi

Charts: Global Cybersecurity Trends Q4 2024

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs. The post Charts: Global Cybersecurity Trends Q4 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/GCnZDst

Merchants’ Guide to Metaverse Platforms

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold. The post Merchants’ Guide to Metaverse Platforms appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Xfa4ld9

Is Your Site Vulnerable to a Google Update?

No site is safe from a Google update, but some experience more ranking declines than others. The post Is Your Site Vulnerable to a Google Update? appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/SxgVF8m

New Google Shopping Is an SEO Reality Check

How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping? The post New Google Shopping Is an SEO Reality Check appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Ssl0oRm

Software Founder Pivots to PPE Manufacturing

In early 2020, Lloyd Armbrust's focus was the software company he had launched years earlier. Then the pandemic hit. The post Software Founder Pivots to PPE Manufacturing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bY5O1lv

New Ecommerce Tools: October 17, 2024

New releases this week include tools for AI-powered shopping assistants, video creation, search engines, payment platforms, financing, and user-generated content. The post New Ecommerce Tools: October 17, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/O3slSkh

New Books to Grow (or Sell) a Business, Fall 2024

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more. The post New Books to Grow (or Sell) a Business, Fall 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1l0mdCe

Cards Face Checkout Competition, Studies Find

Are alternative payment providers a better option for ecommerce shoppers? The post Cards Face Checkout Competition, Studies Find appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/RxUZ5Kj

New AI Apps Reinvent Ecommerce Video

Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more. The post New AI Apps Reinvent Ecommerce Video appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/EAXBMk9

My Top SEO Tools to Analyze Backlinks

External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement. The post My Top SEO Tools to Analyze Backlinks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JrDGomg

Report: Gen AI to Transform Operations, Revenue

A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more. The post Report: Gen AI to Transform Operations, Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LoAHE5c

Lessons from Changing 3PLs

Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake. The post Lessons from Changing 3PLs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/vndL6FQ

New Ecommerce Tools: October 10, 2024

This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns. The post New Ecommerce Tools: October 10, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ePqcFMK

Charts: U.S. TikTok Shop Sales 2023-2024

TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. The post Charts: U.S. TikTok Shop Sales 2023-2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LKwlMZ9

Handy Chrome Extensions for Google Analytics

Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly. The post Handy Chrome Extensions for Google Analytics appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/aUnK15x

13 New AI Productivity Tools for SMBs

New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production. The post 13 New AI Productivity Tools for SMBs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dOFEUrS

Google Ads Automated Rules for Better Management

Automated rules can send alerts and adjust settings, resulting in streamlined oversight. The post Google Ads Automated Rules for Better Management appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/ubZmeHV

5 Content Marketing Ideas for November 2024

Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews. The post 5 Content Marketing Ideas for November 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/mojhw3g

Branding Comes First, Says Sharma Brands Owner

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention. The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/X0i4bmc

New Ecommerce Tools: October 3, 2024

This week: new tools for search ad campaigns, financing, collecting reviews, supply-chain management, and cross-border shipping. The post New Ecommerce Tools: October 3, 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/OezL8gm

Charts: Outlook of Global CEOs, Q3 2024

Chief executives in the U.S. and worldwide are generally optimistic for three-year growth despite reservations about AI and global instability. The post Charts: Outlook of Global CEOs, Q3 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AB7Mu2H

Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LgpvtXy