Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.

The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.



from Practical Ecommerce https://ift.tt/LgpvtXy

Comments

Post a Comment

Popular posts from this blog

Charts: Social Media’s Impact on Ecommerce Revenue

Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites. The post Charts: Social Media’s Impact on Ecommerce Revenue appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2LJGcm4
Read more

How to Make and Sell Merch Your Fans Will Love (2023)

Image
If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you'll learn how to come up with your own merch strategy, from brainstorming product ideas to selling directly to fans. More from Shopify Blog - Company https://ift.tt/snKCXZv
Read more