OTT Ads Are an Opportunity for Established Retailers

Streaming commercials — which are called over-the-top (OTT) ads because most cable and streaming boxes used to sit on top of televisions — can provide a level of audience targeting that is similar to search engine marketing, social media advertising, and affiliate marketing.

The post OTT Ads Are an Opportunity for Established Retailers appeared first on Practical Ecommerce.



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