Using Site Search Reports in Google Analytics to Improve Product Selection

Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.

The post Using Site Search Reports in Google Analytics to Improve Product Selection appeared first on Practical Ecommerce.



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