Success in Europe Requires ‘People on the Ground,’ Says Danish Entrepreneur

American businesspeople tend to view Europe as a single market with like-minded consumers and cultures. Rasmus Cort knows better. His company, Sorry Mom, sells tattoo ointments and lotions throughout the continent. I asked him how a U.S.-based company can succeed there.

The post Success in Europe Requires ‘People on the Ground,’ Says Danish Entrepreneur appeared first on Practical Ecommerce.



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