Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are focusing on digital sales. Even before the pandemic, the traditional model of manufacturers selling to wholesalers who then sold to retailers was faltering.

The post Major Brands Bet on DTC Ecommerce appeared first on Practical Ecommerce.



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