BOOM! Founder: Spend 30% of Revenue on Ads

Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.

The post BOOM! Founder: Spend 30% of Revenue on Ads appeared first on Practical Ecommerce.



from Practical Ecommerce https://ift.tt/34sznvs

Comments

Post a Comment

Popular posts from this blog

How to Increase Sales: 13 Techniques to Make More Money Online

Image
You’ve found a product you want to sell and your online store gets a handful of sales each week. Now, you want to step on the gas and increase sales. But there’s a finite amount of time in the day. Where do you start? This guide shares techniques bound to increase sales—and they don’t take a lot of time to implement. More from Shopify Blog - Company https://ift.tt/cUC1Tsz
Read more

Covid and the Long Tail

An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell. In August 2020, for example, Todd Kahn, president and interim CEO of Coach, announced during an earnings conference call that the brand would slash the number of products it offered this holiday season. The post Covid and the Long Tail appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3m101m6
Read more